Jackie Guarini has a lot of experience marketing in regulated industries. She spent more than four years as a digital marketer at Anheuser-Busch, including as its head of commerce media. But her new gig is a little different. In May, Guarini was appointed as the CMO of Mike Tyson’s cannabis company, Tyson 2.0.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently updated its panel-based currency to include data from smart TVs and set-top boxes – but an even bigger change is on the horizon. According to The Wall Street Journal, Nielsen will completely replace its TV […]
Advertisers, agencies and publishers agree that the bar for better data quality has never been higher. Yet the quality of many third-party data sets is questionable, and advertisers don’t always know what they’re getting when they purchase it. Here’s how Anheuser-Busch InBev, Publicis agency Spark Foundry and the publisher Condé Nast are all vetting data […]
The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you can watch those spots well before the big game even airs, as the number of pre-Super Bowl ads on YouTube grew 200% since 2008, said Google. And the growing importance of online […]
