Why The TV Industry Says Panels Are “In” Again
Broadcasters have long been dissatisfied with Nielsen’s panel-based approach. But now, panels are making headlines again as a fresh way to measure streaming and TV consumption. But this time, the TV industry says it’s talking about “calibration panels,” not audience panels.
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- Advertising Research Foundation
- alice sylvester
- ana
- ANA panel
- ANA virtual ID
- association of national advertisers
- big tv data
- Bill Tucker
- calibration panel
- census-level data
- cross media measurement initiative
- featured
- Nielsen streaming meter panel
- paul donato
- Sean Cunningham
- TV measurement
- VAB
- VAB panel