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Ad Exchange News

Are You Fluent In Acronyms?; Google And Microsoft Could Face Search Engine Suit

BY AdExchanger// May 4th, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Improved Transparency (Sure … ) The Digital Advertising Alliance (DAA) has launched a certification program for addressable media identifiers (AMIs), which have become super important since ATT. If you haven’t heard of AMIs, don’t worry. It’s not a common term, at least not […]
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- ami
- ana
- AT&T
- authenticated traffic solution
- Bing
- CDC
- criteo
- DAA
- Digital Advertising Alliance
- DuckDuckGo
- Ecosia
- google
- IAB
- IdentityLink
- LiveRamp
- microsoft
- partnership for responsible addressable media
- PPID
- pram
- prebid
- Prebid Addressability Framework
- Qwant
- RampID
- SafeGraph
- Startpage
- Todd Parsons
- uid
- WFA
Mobile

AMI Scales Up Mobile Programmatic With Amobee

BY Sarah Sluis// July 10th, 2014

American Media Inc. (AMI) is turning to Amobee to handle its entire mobile inventory. It’s the biggest traditional print publisher deal in the US yet for SingTel-owned Amobee, which will service AMI’s 40 million unique viewers spanning 18 properties including OK! Magazine, Shape and Men’s Fitness. The mobile-centric ad tech company will provide analytics tools […]
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