While Google’s Privacy Sandbox remains a subject of industry skepticism, brands are resetting their expectations around first-party data. Next up on the list of solutions agencies are trying is alternative identifiers, such as UID 2.0, ID5, Lotame’s Panorama ID and dozens of others.
The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that allows TV meteorologists to move weather and storm graphics around on green screens. Welch licensed the patent to ABC, NBC and CBS for their news broadcasts. […]
“The Sell Sider” is a column written for the sell side of the digital media community. Lee Fentress wasn’t always sold on programmatic. But he’s changed his tune since joining the Los Angeles Times as VP of ad sales a little more than three months ago. “I came in pretty skeptical of programmatic, really wanting to do less programmatic and […]
