This Guy Knows His CPG: Bryan Gildenberg On Retail Trends and Predictions
Bryan Gildenberg of The CPG Guys, a brand and retail industry podcast with about 24,000 LinkedIn followers, talks Amazon, Instacart and product discovery.
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Albertsons Media Collective
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One Standard To Rule Them All (In Retail Media)
Albertsons Media Collective, the retail media network (RMN) operated by food and drug retailer Albertsons, released a working draft of a retail media standardization framework on Thursday.
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PODCAST: AdExchanger TalksWhat’s In Store For Retail Media, With Albertsons RMN Savant Kristi Argyilan
Retail media is exploding, but there are some obstacles standing in the way of growth. The main issue is a lack of standardized measurement, which is why it’s time for retailers to work together, says Kristi Argyilan, SVP of retail media at Albertsons Companies.
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How Albertsons Is Piloting Pinterest’s New Clean Room
Pinterest is launching a new data clean room with LiveRamp to help drive incremental sales, with Albertsons onboarding as the first advertiser to pilot the tech.