Here’s something meta for you: Facebook is running a targeted ad campaign to promote the importance of … targeted advertising. On Thursday, Facebook launched a national push that aims to demonstrate the value of personalized ads, especially for small businesses reeling from the ongoing pandemic. The campaign, under the title “Good Ideas Deserve To Be […]
TikTok is graduating into self-serve. On Tuesday, TikTok made Ads Manager, its self-serve ad platform, globally available in a move that should help usher in more ad budgets, particularly among small and mid-size businesses. To further woo SMBs, TikTok will donate $100 million in ad credits so that SMBs can promote themselves during the health […]
How much ad revenue does Facebook lose out on when its platforms go on the fritz? More than you probably make in a year … or 50. On Thursday and Friday, Facebook experienced what was reportedly the longest partial global outage in the company’s history. For around 14 hours, some users had trouble accessing or […]
Facebook is doing some early spring cleaning in Ads Manager, the tool advertisers use to create, manage and track campaigns. Starting Thursday, it will begin labeling whether metrics are estimated and start marking metrics that are still being tested. The goal is to give advertisers more insight into how metrics are calculated. Knowing when metrics […]
When Facebook updates Ads Manager or tests a new ad placement, agencies – and even their account reps – are sometimes the last to know. In some cases, new features are enabled by default without any overt communication from Facebook, which can be “par for the course,” said Anita Walsh, director of social strategy at Horizon […]
