Innovid Wants To Solve CTV’s Most Annoying Issue
TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop, including display and audio.
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OPINION: On TV & VideoWith TV Impressions Vanishing, Campaigns Must Focus On Resonance, Not Frequency
The TV market’s vanishing impression problem is even more concerning than the numbers indicate. But maybe a little impression scarcity is a good thing.
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TV Programmers And Advertisers Are Inching Closer To Their Competitors
TV publishers and brands are paying extra careful attention to what their adversaries are up to. And one opportunity to get data about competitors comes with programmatic integrations.
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OPINION: Data-Driven ThinkingClear Out Your Ad Tech For A Better 2023 Strategy
When faced with a recession, brands should focus on fundamental changes that save money and drive efficiency while seeking ways to get more out of their data, technology and ad spend, writes Nancy Marzouk, CEO and founder of MediaWallah.
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OPINION: On TV & VideoOrigin On Fighting CTV’s Chronic Frequency Problem (And The ‘Dinosaurs Of Madison Avenue’)
It’s very easy for frequency to go beyond being effective to the point that it’s actually detrimental. There are certain credit card companies I have pledged to never use because their jingle annoys me so much it ruins my sleep, says Fred Godfrey, CEO and co-founder of CTV ad platform Origin.
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Top 3 Streaming Pet Peeves – And Why They Really Happen
Something is rotten in the state of CTV. If you’re a fan of streaming, you probably have a few pet peeves that take you out of the zone, like repeat ads or interruptive ad breaks. Nothing ruins a good show more than thinking it’s trying to sell you something. These problems were solved with a […]
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OPINION: On TV & VideoAd Frequency In CTV Is Profoundly Broken – Let’s Fix It
Have you ever seen the same ad an ungodly number of times while watching your favorite programming? If so, you’re a victim of the current connected TV (CTV) experience. Jon Ahuna, SVP of operations at Viant, uncovers two specific technical hurdles abehind this problem and shares how marketers can collectively overcome them through the smarter use of IDs.
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OPINION: On TV & VideoAds On Repeat – Avoiding Ad Repeat with Frequency Capping
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matthew Kenyon, VP of brand strategy, Stirista Over-the-top (OTT) and connected TV (CTV) are booming. Plus, a younger demographic is turning to newer services like HBO Max, Peacock and more. And advertisers are following […]
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