ad block plus

Do people hate ads? No, according to Vegard Johnsen, eyeo’s chief product officer. What they don’t like, he says, is not being treated with respect.

Eyeo is known for ad blocking, but it’s got its eye on ad filtering. On Tuesday, eyeo, which is the parent company of AdBlock and Adblock Plus – two of the most-downloaded standalone ad blockers – acquired Blockthrough, a company for ad block revenue recovery.

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Eyeo and its Adblock Plus browser extension don’t grab the headlines they did in 2015 and 2016, when ad blocking rates in the US and Europe surpassed 20% of desktop users. But mobile ad blocking failed to meet doomsayers’ warnings. Still, the company has pressed […]