How Can Advertisers Stop Funding Piracy? Block Sellers, Not Domains
Domain blocking, the industry’s go-to approach for demonetizing sites that host pirated content, is set up to fail.
Domain blocking, the industry’s go-to approach for demonetizing sites that host pirated content, is set up to fail.
The FTC reached a settlement with Lord & Taylor on Tuesday for an influencer marketing campaign last March that did not disclose to consumers that the content was a paid endorsement. While the luxury goods company won’t have to pay a fine, in the future it will need to not only require disclosure from influencers, […]
From Today’s AdAge article, “Media Giants Want to Top Google Results” by Nat Ives: “You should not have a system,” one content executive said, “where those who are essentially parasites off the true producers of content benefit disproportionately.” Load the cannons! Kiss the loved ones goodbye! This is WAR! Premium publisher titans undoubtedly led by […]