ARCHIVE FOR:

Acxiom Real ID

Agencies

Dentsu’s Merkury Charts A Post-Cookie Future

BY Hana Yoo// October 24th, 2023

Dentsu launched a set of identity solutions for Merkury, its identity resolution platform, on Tuesday. The identity solutions try to create a single customer view for marketers.
Tagged in:
- acxiom
- Acxiom Real ID
- Amy Thorne
- blu.
- dentsu
- epsilon
- featured
- first-party data
- groupm
- Horizon Media
- identity resolution
- ipg
- iprospect
- Jacki Kelley
- Liz Rutgersson
- Matt Naeger
- Matthew Seeley
- merkle
- Merkury
- Michael Komasinski
- Omni
- omnicom
- publicis
- WPP
earnings call

IPG Stumbles For A Third Quarter, Despite Data And AI Innovation

BY Hana Yoo// October 20th, 2023

IPG is floundering. The agency holding company was roughed up in the first two quarters of 2023, and its organic revenue growth declined by 0.4%, with a 1.2% decrease in the US, according to an earnings report on Friday.
Tagged in:
- acxiom
- Acxiom Real ID
- ai
- Arielle Garcia
- generative AI
- Huge
- ipg
- Josh Lowcock
- Momentum Worldwide
- MRM
- Philippe Krakowsky
- R/GA
- um worldwide