Growth at Accuen was flat last quarter as more clients moved away from nondisclosed programmatic buying methods, where agencies procure inventory and resell it to clients with an unrevealed markup, said Omnicom CEO John Wren on the company’s first-quarter earnings call on Tuesday. “A lot of clients have shifted to wanting these services on a […]
Buyers have decidedly mixed feelings about outstream video. Outstream formats are generally billed as a highly viewable alternative to scarce pre-roll because they’re embedded natively within article text and only play with the sound on when a consumer scrolls over. But some say outstream formats are difficult to discover within the exchange environment and, unsurprisingly, […]
Programmatic revenues from Omnicom’s trading desk, Accuen, grew $25 million YoY, the holding company noted Tuesday during its Q1 2016 earnings call. Notably, Accuen’s performance since 2014 has reliably shown YoY revenue growth of between $20 million and $40 million. Q1 2016 – $25M Q4 2015 – $45M Q3 2015 – $25M Q2 2015 – […]
As programmatic commands a greater share of marketing budgets, trading desk knowledge will expand throughout organizations. Accuen expects its trading desk to decentralize when programmatic reaches 70% to 80% of media budgets industrywide, according to Megan Pagliuca, who became the CEO of Accuen after leaving Merkle late last year. That will happen in the next […]
Programmatic continues to help more than hurt the agency conglomerates, or at least it has for the largest US holding company Omnicom Group. Omnicom continues to see notable growth from its trading desk, although the growth rate has slowed. The company’s Accuen exchange-buying unit delivered an incremental $25 million in spending growth during the third […]
Accuen has a new chief exec in the form of Megan Pagliuca, who comes to Omnicom Group’s trading desk after five years as general manager of digital media at Merkle. Pagliuca replaces Josh Jacobs, who helmed Accuen for nearly four years before leaving in March. Jacobs later turned up as president of Kik Services, where […]
Advertiser agency reviews took center stage during Omnicom’s Q2 call. Chief John Wren claimed the holding company is well positioned to weather the storm of media reviews, which have spurred the reevaluation of nearly $30 billion in media billings, according to estimates from Pivotal Research, because of Omnicom’s investments in its data-management platform, Annalect, and its programmatic […]
The longtime chief of Omnicom Group’s trading desk operation is leaving the company after nearly four years. Josh Jacobs will move on to unspecified pastures after his lengthy stint as global CEO of Accuen, where he helped grow Omnicom’s revenue from programmatic buying activities to $140 million in 2014. Reached by phone, Jacobs cited personal motives, […]
Omnicom Group’s programmatic buying discipline is still in its early days, the agency holding company emphasized during its Q3 2014 earnings call Tuesday. Programmatic buying constitutes just south of 2% of the company’s overall revenue, which reached $3.75 billion during the quarter, up 7.4% YoY. Most of the growth came from the North America region, […]
When they write the history of programmatic advertising, June 2014 will go down as the month when you needed two hands to count the number of big advertisers running their machine-driven media buys in-house. Procter & Gamble, American Express and Mondelez all recently joined the small club of brands embracing exchange-traded media (existing members include Kellogg’s, […]
