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When mobile analytics company Apsalar started telling its demand-side platform (DSP) customers a few months ago that is was exiting the DSP business, some took it as welcome news. Having a dedicated mobile DSP isn’t a priority yet for some marketers, and by taking their DSP off the table, Apsalar seemingly removed the conflict of […]

Reaching the holy grail of real-time, one-to-one interaction may sound like a marketer’s utopia, but a number of execs gathered Thursday at a Thought Leadership Summit hosted by AOL felt this importance was overstated. In some instances, real-time processes aren’t the be-all and end-all. “I think real-time (marketing) is only a part of a bigger […]