THE PROGRAMMATIC ECOSYSTEM
Thank you to everyone who attended AdExchanger's Programmatic I/O New York 2022, making it the largest Programmatic I/O in history! We have big plans for 2023.
SAVE THE DATE!
Programmatic I/O New York 2023
September 26-27
Hilton Midtown, New York, NY
General Registration will open soon. You can access early registration through Season Pass ticket sales now. Email Emily Rocca at [email protected].
STRATEGIC EDUCATION FOR DATA-DRIVEN PROFESSIONALS
The original. The world leader. This is the industry conference more data-driven marketing professionals choose for a complete programmatic marketing tune-up. PROGRAMMATIC I/O New York brings the full digital marketing industry together for updates on privacy, the cookieless future, retail media, CTV trends, and much more. It is the best investment digital marketing professionals can make in professional growth each year.
Speakers
Agenda
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8:30 am - 8:35 am
Welcome Remarks
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Sarah Sluis
Executive EditorAdExchanger
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8:35 am - 8:55 am
Human-Centered Marketing With L'Oréal’s Shenan Reed
The advertising industry has a tendency to refer to people as “targets” and customers as “users.” But people are people, and it’s time to put the “personal” back in “personalized.” Consumers deserve meaningful, respectful interactions with brands and access to the best possible customer experience. L’Oréal has made it a priority to put its customers at the center of its marketing efforts and its programmatic strategy. Shenan Reed, an SVP at L’Oréal and the brand’s head of media, is here to explain how it’s done.
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Shenan Reed
SVP, Head of MediaL'Oreal
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8:55 am - 9:15 am
Building Better Ads: How Businesses Can Reimagine Audience Strategies
People’s privacy expectations have changed. Businesses have a chance to reimagine how they can connect with people online. We can either repeat the old or build a better, more durable advertising ecosystem. This fireside chat with Dan Taylor, VP of global ads at Google, covers Google’s perspective on what advertising looks like on the road ahead – including how successful marketers are betting on a mix of first-party data, machine learning and privacy-preserving APIs to build their audience strategy.
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Dan Taylor
Vice President, Global AdsGoogle
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9:15 am - 9:40 am
The Future Of TV Measurement Is Here
As streaming TV consumption takes off, broadcasters in turn are evolving the way they measure fragmented TV consumption out of necessity. It’s a brave new world out there, and the people in charge of enabling measurement at the programmers – including Kelly Abcarian, EVP of measurement and impact at NBCUniversal, and Kelly Metz, director of advanced TV activation at Omnicom Media Group – are leading the charge. They’ll share a frank POV on the state of play and also dive deep on what needs to happen in order for the industry to have effective converged TV measurement for better planning and optimization.
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Kelly Abcarian
EVP, Measurement & ImpactNBCUniversal -
Kelly Metz
Managing Director of Linear and Advanced TV ActivationOmnicom Media Group -
Andrea Zapata
EVP, Head of Ad Sales Research, Measurement and InsightsWarner Bros. Discovery
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9:40 am - 10:00 am
The Contextual Conundrum: To AI or Not to AI?
There are a number of ways you can leverage contextual advertising to your benefit. Some include a more hands-on manual approach. Pulling the levers yourself has its benefits, but there is a world of opportunities that can be unlocked with an AI-powered solution. Join StackAdapt as we explore the benefits of each approach.
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Ned Dimitrov
VP, Data ScienceStackAdapt -
Yang Han
Co-founder and CTOStackAdapt
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10:00 am - 10:20 am
Wall Street’s Take On The AVOD Boom
Why has TV remained such a relevant advertising channel? It’s got reach, it’s sticky, and viewers are highly engaged. Context matters. As companies such as Netflix, Disney and Paramount embrace ad-supported models and blur the line between linear and digital, the streaming revolution is entering a new chapter. The best of two worlds is colliding. In this session, Steven Cahall, managing director and senior analyst at Wells Fargo Securities, shares Wall Street’s take on streaming and the spot it occupies within the happy middle between television and digital.
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Steven Cahall
Managing Director, Senior Equity AnalystWells Fargo
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10:20 am - 10:50 am
Networking Break
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10:50 am - 11:10 am
Talking Supply Path Optimization With The Trade Desk
The Trade Desk’s actions have the ability to move the market. Across web, mobile app, and CTV inventory, the DSP is building solutions that improve supply chain transparency and efficiency for the next stage of programmatic buying. Join this session to meet the leader behind Trade Desk’s supply path optimization initiatives, distinguished engineer Jud Spencer.
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Chris Kane
Founder and PresidentJounce Media -
Jud Spencer
Technical FellowThe Trade Desk
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11:10 am - 11:30 am
The Future Of CTV: How Advertising Can Build Audience Connections On The Biggest Screen In The Home
TV viewing behaviors have shifted dramatically over the past two years, and all eyes are on connected television (CTV). People stream more TV content than ever before, and many viewers are indicating an increased preference for ad-supported programming within CTV environments. This is why the future of CTV is about making great viewing experiences and great connections between brands and their audiences on the biggest screen in the home.
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Serge Matta
Head of CommercialLG Ad Solutions -
Mike Evans
SVP, Demand FacilitationMagnite -
Hayley Diamond
EVP US Digital InvestmentPublicis Media -
Megan Pagliuca
Chief Activation OfficerOmnicom Media Group
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11:30 am - 11:50 am
Laying Down The Law With The FTC
Recent lawsuits make it clear that the Federal Trade Commission has its eye on ad tech. The FTC is also in the midst of a sweeping effort to examine whether it should issue new rules to address potential consumer harms related to “commercial surveillance” and data security. Rashida Richardson, attorney advisor to FTC Chair Lina Khan, is on the front lines. In this fireside chat, she shares what’s on the FTC’s agenda and what ad tech companies should be aware of in the months ahead.
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Rashida Richardson
Attorney Advisor to FTC Chair KhanFederal Trade Commission -
Allison Schiff
Managing EditorAdExchanger
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11:50 am - 12:10 pm
Tuning In With Microsoft Advertising
In this fireside chat with Microsoft Advertising’s Corporate Vice President, Rob Wilk, we will discuss the company’s latest developments, including how it landed its exclusive partnership with the Netflix. We’ll get into CTV, retail media and other initiatives going on inside Microsoft Advertising.
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Rob Wilk
Corporate Vice President, Microsoft AdvertisingMicrosoft
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12:10 pm - 1:10 pm
Lunch
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1:10 pm - 1:30 pm
Make $1 Perform Like $1.50
Accountability is in, and every channel wants to be seen as “performance” and focused on outcomes. But it’s harder than ever for marketers to hold these channels accountable, as they face data deprecation, incompatible currencies and diminishing performance as they increase their investments. But marketers can turn this dilution of performance marketing to their advantage by unifying offline and online channels and profiting from halo effects. Learn the new measurement in performance marketing that will make $1 perform like $1.50 and maximize financial value in this presentation that turns traditional measurement on its head.
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Nikhil Lai
Senior Analyst, Performance MarketingForrester
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1:30 pm - 1:50 pm
Why MMM Is Paying Off For Amex
The debate between which is better, multi-touch attribution or marketing mix modeling, has been going on for years. But signal loss, platform changes and identifiers getting harder to come by is making MTA more difficult to do. American Express has been investing in technology to future proof its measurement strategy – but, the fact is, there’s no perfect way of doing measurement. Amy Corner, VP of performance marketing channels and products at Amex, will explain its approach to measurement, where MMM makes sense (and when it doesn’t) and share tips for how to focus on the outcomes that matter to your business.
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Amy Corner
VP Enterprise Performance Marketing Solutions & DesignAmerican Express
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1:50 pm - 2:05 pm
Closing The Addressable Gap: Prioritize, Prioritize, Prioritize
Did you know that procrastinators have bigger brains? (Yes, you read that right.) But what does being a procrastinator with a big brain have anything to do with the deprecation of third-party cookies? Everything. (Yes, you also read that right.) Today, nearly 50% of all ad requests do not have an identified user on the open web – and that’s before Google deprecates third-party cookies. That means lost revenue for publishers and missed KPIs for advertisers, not to mention a crappy ad experience for consumers. Join TripleLift for a solution that will help you close the addressable gap today. And for the procrastinators in the room, we’ll show you how to reap the benefits of first-party data and plan for a future without third-party cookies, plus keep that big brain of yours.
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René Plug
VP, Corporate DevelopmentTripleLift
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2:05 pm - 2:30 pm
The Commerce Media Network Phenomenon
The debate rages whether retail media networks apply to grocery stores and retail trade marketers or all companies with logged-in or loyalty program customers and purchase data that can be turned into powerful first-party tools for advertisers. Companies like Lyft, Marriott and Lowe’s One Roof Media Network aren’t waiting on the debate. We’ll have the leaders of those media networks on stage to discuss how they’re making programmatic inroads with advertisers and how their ad businesses fit in at nonadvertising companies.
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Elizabeth Neubauer-Donovan
Global Director, Head of Ad Revenue, Marriott Media NetworkMarriott -
Abishake Subramanian
Vice President & General Manager, Lowe's One Roof Media NetworkLowe's One Roof Media Network -
Kenan Saleh
GMLyft Media Network
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2:30 pm - 3:00 pm
Networking Break
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3:00 pm - 3:20 pm
A Call-To-Action For Ethical Advertising
The ad industry is facing a crisis of ethics – and it’s time to stop talking and start taking action. Simply complying with the law often becomes a box-ticking exercise and doesn’t address the underlying ethical risks to companies and professionals in the advertising industry. The question is: What can we do about it? Join us for this important call to action as the Institute for Advertising Ethics introduces the Ethical Markets Initiative (EMI) – a framework built on the work of market leaders such as Procter & Gamble, Havas, Omnicom, Mastercard, Trade Desk, as well as Government and Civil Society. The Ethical Markets Founders Circle will be announced at this session, representing some of our business’s most esteemed companies and individuals. IAE Advisors Kendra Clarke, a senior director and head of experience research and design for core technologies at Twitter, and David Shonka, former Acting General Counsel of the FTC and Partner at Redgrave LLP, will be on hand to introduce the Ethical Markets Initiative to the world. Let’s do better together.
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David C. Shonka
PartnerRedgrave LLP -
Kendra Clarke
Senior Director, Head of Design & ResearchTwitter -
Andrew Susman
Co-Founder, Chief Operating OfficerInstitute for Advertising Ethics
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3:20 pm - 3:35 pm
Hidden Audiences – Why Brands Are Only Reaching 30% Of The Open Web
Consumers are putting barriers between themselves and advertising, creating hidden audiences and decreasing addressability. But what do brands think about this challenge and what can they do today? Join Mark Pearlstein, chief business officer at Permutive, as he presents new research into consumer privacy and explores the impact on brands. This session will guide you through the biggest challenge in advertising – not losing consumers because of poor data ethics and nefarious marketing methods – and explain why you must move to a responsible marketing strategy or risk revenue.
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Mark Pearlstein
Chief Business OfficerPermutive
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3:35 pm - 3:55 pm
Using Data And Tech As Building Blocks For Sustainable Media Brands
From personalized paywalls to razor-sharp contextual data, data and technology are informing how media organizations build sustainable media brands. From new data products to personalization, learn how top publishers are charting their way in a consolidating media landscape with unprecedented competition for consumer attention.
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Julia Beizer
Chief Digital OfficerBloomberg Media -
Daniel Papalia
VP, Programmatic Revenue & StrategyDotdash Meredith -
Jeff Nelson
Chief Operating OfficerBlavity Inc.
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8:45 am - 9:10 am
The CPG Approach To Programmatic
Big CPG brands have used a straightforward equation: advertise on TV and sell in stores. Those two imperatives still remain, but now the same brands must expand into new forms of digital advertising, online sales and offline-to-online measurement. In this session, Colgate-Palmolive Programmatic Media Lead Jeff Giachetti will sit down with AdExchanger Sr. Editor James Hercher to discuss what a CPG programmatic practice looks like nowadays, and how it works.
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Jeff Giacchetti
Programmatic Media LeadColgate-Palmolive Company -
James Hercher
Senior EditorAdExchanger
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8:45 am - 9:10 am
SaaS-pirations: Building An Ad Tech Business That Will Get Acquired
Many ad tech execs are hungry to understand why SaaS software earns delicious valuations and how they can get a taste of that creamy chocolatey goodness. This educational deep dive, led by BrightTower’s Tolman Geffs, probes valuation drivers in digital ad tech + mar tech. SaaS is not always the right answer if that business model would be a force fit for customers, but there are creative ways for digital marketing services to be viewed – and valued – like software. Learn how to construct (and be part of) businesses that create enduring value at strong valuations, even during a recession, which ultimately leads to bigger M&A or IPO outcomes.
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Tolman Geffs
Managing DirectorBrightTower
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8:45 am - 9:10 am
From Armchair to Activation: Humanizing Ad Tech for Better Campaign Activation
Human might not be the first word that comes to mind when you think of ad tech. In this session, learn how a more purposeful, human-centric approach to ad tech can solve for key industry challenges, like fragmentation, and a variety of business challenges, like cross-platform video measurement or campaign reach and frequency management. You’ll have the opportunity to hear directly from agency leaders who have utilized Samsung DSP to turn these powerful human connections into measurable business outcomes for their clients.
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Alex Boras
Commercial Lead, Samsung DSPSamsung Ads -
Mike Treon
Programmatic Strategy LeadCamelot -
Daniel Darling
Vice President of ProgrammaticLiquid Arcade -
Aubriana Lopez
Head of Data Strategy - Global Product MarketingSamsung DSP
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9:20 am - 9:45 am
The Convergence Of Programmatic Supply And Demand
Programmatic supply and demand are converging. Case in point: Buyers are starting to work directly with supply-side platforms, and publishers are starting to work directly with demand-side platforms. It’s a weird world – but there’s a reason the two sides are coming together. In this session, Lauren Fisher, GM of business intelligence at Advertiser Perceptions, will explain how the landscape is shifting, demystify why these changes are happening and share tips on what advertisers and publishers can do to stay on top of this trend.
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Lauren Fisher
GM Business IntelligenceAdvertiser Perceptions
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9:20 am - 9:45 am
Forecasting Personalization For The Privacy-Safe World
Few things are more influential on people and businesses than weather. It shapes human emotions, decisions and habits – making it a foundational data signal in personalization throughout the consumer journey, beyond just CTR for advertisers and businesses alike. IBM and Adobe come together to shed light on how weather data can offer marketers a valuable perspective on nonobvious factors that drive meaningful business outcomes.
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Doug Boccia
Head of PartnershipsIBM Watson Advertising -
Sahil Gupta
Director, Business DevelopmentAdobe
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9:20 am - 10:20 am
CTV Fundamentals
From FAST to AVOD to TAR to ACR, the connected TV space isn’t simple. From measurement and attribution to fraud and viewability, the channel’s still riddled with challenges. Digital advertising consultant Steven Golus cuts through the clutter of CTV, simplifying the complicated landscape where consumers watch the same show seven different ways. He takes us through some of today’s biggest opportunities in CTV – and how to smooth out the bumps. A must-see session on CTV.
Note: Session registration is required to attend this workshop. It is free to add this session to your registration for conference attendees only.
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Steven Golus
CEOSteven Golus Consulting
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9:55 am - 10:20 am
The Latest On Supply-Chain Transparency Standards
Are you ready for the ads.txt 1.1. update? It’s coming soon, so get ready and don’t let it sneak up on you. The update includes two new values for publishers to declare in their ads.txt files that will bring more transparency into seller relationships via sellers.json. This will help the industry programmatically validate their ads.txt and sellers.json files. But how does it work, and what do buyers and sellers need to know about the change? Jill Wittkopp, VP of product at the IAB Tech Lab, is on hand to explain the ins and outs.
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Jill Wittkopp
VP ProductIAB Tech Lab
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9:55 am - 10:20 am
Activating The Most Effective Media Strategy In An Unsettling Economy
There’s no denying that inflation is on the rise around the world. And while some industries are more directly affected than others, brands and agencies are faced with an ongoing challenge of continuing to get their message across to consumers in the most cost-effective and impactful way possible. In this fireside chat, verification provider DoubleVerify sits down with Team One’s Vince Lau to see how the agency is activating pre-bid suitability settings for their clients to reduce spend on wasted ad impressions and reinvest those dollars into more effective advertising opportunities.
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James Mannix
Group DirectorDoubleVerify -
Vince Lau
Director of AnalyticsTeamOne
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10:20 am - 10:50 am
Networking Break
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10:50 am - 11:15 am
Rooting Creative Decisions In Performance Data
Data. Creative. Most brands keep them completely separate, leaning on their creative agency to develop the pretty assets and their performance team to launch them. But what happens when someone asks, “How’s the creative working?” Without a feedback loop, integration or accountability between creative and performance teams, there is no real way to answer that question. In this session, learn all about testing creative, using data to justify your creative decisions, developing platform-specific assets and how, together, creative is an instrumental lever in driving down costs. Creative has the power to drive real revenue, conversions and growth, and this session will get into those nuts and bolts in this session led by Goodway Group’s Ellen Jantsch.
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Ellen Jantsch
CEOTuff
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10:50 am - 11:15 am
Build a Privacy Safe Strategy for Personalization at Scale
To survive in the cookieless future, organizations need a privacy safe strategy to collect, organize, and utilize customer data going forward. In this session, Merkle’s Courtney Trudeau will discuss why a value exchange is needed and how to make it happen.
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Courtney Trudeau
SVP, Head of Tech StrategyMerkle
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10:50 am - 11:15 am
Alternatives To Third-Party Cookies: A Conversation With Magnite & Everyday Health
Although Google has delayed the removal of third-party cookies until 2024, advertisers and publishers are already preparing for a new identity paradigm – and rightfully so. Third-party cookies are already gone from most non-Chrome browsers – such as Safari (~19% browser market share) and Firefox (~4%). Meanwhile, advertisers’ use of third-party cookies continues to decline with a near 10% drop in the second half of 2021. Join Magnite and Everyday Health for a discussion around how publishers can future-proof their identity strategy by deploying and testing alternatives to the third-party cookie.
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Ashley Wheeler
SVP of Publisher AccountsMagnite -
Simon Goldrick
Senior Director of Programmatic StrategyEveryday Health
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11:25 am - 11:50 am
Why You Should Buy Direct: Better Results & Better for the Planet
When it comes to programmatic supply paths, bigger is not always better and multi-hop intermediaries complicate your media investment. Join EMX, Scope3, Jounce Media and Kroger Precision Marketing for an inside look at the benefits of direct supply paths for media investment and the planet. If you’re a marketer or media buyer who cares about making a positive impact (pun intended), join us to learn how you can help power the next generation of programmatic innovation.
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Chris Kane
Founder and PresidentJounce Media -
Amy Golden
VP, Head of Marketing and Brand StrategyEMX by Big Village -
Brian O'Kelley
CEOScope3 -
Christine Foster
Vice President, Media OperationsKroger Precision Marketing
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11:25 am - 11:50 am
Online Advertising Post Roe v. Wade: Dos, Don’ts And Questions
When the Supreme Court overturned Roe v. Wade via the Dobbs decision earlier this year, it triggered a massive disconnect on the reproductive rights afforded to women from state to state. Certain services are now legal in some states, but illegal and criminalized in others. This decision has created unique challenges for the digital media industry, where state boundaries are rarely considered when developing campaigns. Challenges include the use of location data, advertising content issues, social justice and dealing with politically motivated enforcement. This session will explore this complex topic from the perspective of advertisers, agencies, media companies and healthcare providers.
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Gary Kibel
PartnerDavis+Gilbert LLC -
Clarissa Season
Chief Experience OfficerAnnalect -
Megan Walton
VP Product, Revenue & CommerceVox Media -
Joanna Levin
Senior Counsel, Global PrivacyPfizer
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11:25 am - 11:50 am
Measuring Attention In 3D Environments, From Gaming To The Metaverse
Can attention metrics make hard-to-measure environments data-driven? Interest in in-game advertising is booming, and brands are looking to populate video game worlds with ad placements and branded activations that evoke real-world environments. But measuring the impact of ads and sponsored assets in 2D and 3D games carries a unique set of challenges. Joanne Leong, Dentsu’s SVP of global partnerships and head of its Attention Economy initiative, explains what attention metrics can tell advertisers about whether gaming’s highly engaged audiences are truly engaging with in-game ads and beyond.
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Joanne Leong
SVP, Global PartnershipsDentsu
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12:00 pm - 12:25 pm
Do Data Clean Rooms Need to be Remodeled?
The rise of predictive analytics has introduced approaches like artificial intelligence (AI) to analyze user data. Where data clean rooms once provided a space for advanced measurement, advertisers can now build out robust reporting workflows directly within media platforms. What does this mean for the future of clean rooms? Hugo Loriot, Partner at global MarTech consultancy 55, dives into the pros and cons of where this technology may be heading.
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Hugo Loriot
Partnerfifty-five
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12:00 pm - 12:25 pm
Decarbonizing Digital Advertising: A Case Study of How Advertisers Will Reach Net-Zero Carbon Emissions
Did you know carbon emissions generated from digital advertising are about equivalent to carbon emissions from the whole aviation industry? In this session, Sharethrough and GroupM will discuss how digital advertising generates carbon emissions, the type of carbon emissions generated by each part of the digital supply chain and solutions to reduce and achieve ad delivery with net-zero carbon emissions. You will be presented with the latest research from Sharethrough on consumers’ understanding of their digital carbon footprint and how GroupM is working towards decarbonizing their media buying and helping to set standards for the digital ad industry.
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Frank Maguire
VP of Insights & StrategySharethrough -
Krystal Olivieri
Global Chief Innovation Officer, GroupM & ChoreographGroupM
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12:00 pm - 12:25 pm
Identity Prepping: Getting Ready For The New Era
Both brands and publishers feel caught in limbo when it comes to identity. Current solutions lack scale and it’s (still) all too easy to run a campaign that sidesteps the signal-loss problem. But not for long. Get actionable tips to build a new identity infrastructure now. Learn what’s worth your time and what to skip. And hear how to raise awareness of the identity problem with business leaders. Hear both the buy-side and sell-side perspectives in a joint presentation led by Hearts & Science Marketing Technology lead Sarah Polli and Gannett’s ad innovation lead and Prebid.org board member Jeff Burkett.
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Jeff Burkett
VP, ProductGannett -
Sarah Polli
Senior Director, Marketing TechnologyHearts & Science
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12:25 pm - 1:25 pm
Lunch
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1:30 pm - 1:55 pm
TV or ATV? That Is the Question
Marketers’ appetites for addressable media and automated buying are growing. At the same time, the TV industry is reckoning with audience fragmentation and rapidly evolving consumer behavior. This advanced TV-focused session will review ad spending trends in connected TV, linear addressable and linear programmatic, followed by a discussion of disruptive forces in the streaming space, including changes to the data privacy landscape.
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Evelyn Mitchell
Analyst, Digital Advertising & MediaInsider Intelligence
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1:30 pm - 1:55 pm
Learn How DTC Brands Can Increase Sales and Measure ROAS
Simpli.fi teamed up with Venus et Fleur to increase sales and measure ROAS with precise location-based targeting, custom addressable solutions, and social display creative. Attend this session to learn the steps you can take to increase sales and the lessons learned along the way.
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Danielle Kinney
Sales Manager for the Northeast TeamSimpli.fi
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2:05 pm - 2:30 pm
Reaching Consumers In A Cookieless World
From Apple’s IDFA to third-party cookies, the marketing and advertising industry is undergoing considerable shifts that are impacting marketers’ traditional tactics. Join InMarket’s Tom Mitchel, VP of sales, as he discusses the impact of these changes on the marketing and advertising industry, how to target consumers in a world without third-party cookies and key strategies brands can leverage to not just survive but thrive in an ever-changing ecosystem.
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Tom Mitchel
Vice President of Programmatic SalesInMarket
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2:05 pm - 2:30 pm
Get Comfortable With Scaling DEI
Advertisers have long segmented by age and gender. They understand that targeting narrower audiences costs more than reaching the general population. But DEI campaigns face unique challenges to scale, because audiences aren’t easily segmented. And when a brand wants a more diverse candidate mix, it can’t scale that campaign if it advertises only on niche media. Instead, that brand needs to reach potential candidates wherever they are. Help break through mental blocks and roadblocks to segment and reach diverse audiences.
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Albert Thompson
Managing Director, Digital InnovationWalton Isaacson
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2:05 pm - 3:05 pm
Demystifying Log Files: Don’t Just Talk About Transparency – Do It
Do you know how to read log files? If the answer is “no,” then you’re missing out on a tactic that can do a lot to help improve your media buying.
It can be hard for advertisers to get an accurate picture of how their media buy is performing. How much are different vendors collecting in fees? How much spend is going towards working media? How many distinct audiences did your creatives reach? Why did an ad served on a blocked, brand-unsafe website despite being on an exclusion list?
In this workshop, Dr. Krzysztof Franaszek, PhD, founder of Adalytics Research will answer these head scratchers and more, including, the sharing the “right” questions to ask of vendor partners and agencies, tips on how to read and interpret log files, how to spot discrepancies and how to avoid paying for invalid ad impressions.
The goal of the workshop is to provide practical advice and real takeaways that make the audience smarter about what’s actually happening in their supply chain.
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Dr. Krzysztof Franaszek, PhD
FounderAdalytics Research
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2:40 pm - 3:05 pm
Commerce Media: Closing The Loop Between Impressions And Transactions
Commerce media is revolutionizing the way ads are bought and sold, improving targeting, providing new audience insights and delivering more relevant and valuable experiences for consumers. A harbinger of the commerce media trends, retail media is the first domino to fall, with retailers creating high-margin, rapid-growth media businesses. In this session, McKinsey & Company Partner Jason Cherok will be joined by Charlene Charles, head of DG Media Networks Operations, to discuss the future of this burgeoning channel and what this paradigm shift could mean for the future of digital advertising.
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Charlene Charles
Head of OperationsDollar General Media Network -
Jason Cherok
PartnerMcKinsey & Company
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2:40 pm - 3:05 pm
Breaking Silos Toward Interoperability In An Audience-First World
An audience-first approach should not silo linear and streaming. Rather, new tools and strategies need to be adopted to unify audience-based planning, buying and measurement to support premium video investments in a multiscreen environment. This session will discuss the intersection of Linear and IP as brands and agencies seek to drive improved efficiency and effectiveness across the entirety of their TV ad spend.
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Ethan Heftman
SVP Agency SalesAmpersand -
Todd Gordon
Former VP, Client DevelopmentTatari
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3:15 pm - 3:40 pm
How To Make Converged TV Work (Even As Viewing Fragments)
Watching premium content on a big TV screen is here to stay, even as how people access content is changing. “Converged TV” is still the best first approach to reaching viewers in this new normal. Attend this session, led by GroupM head of advanced TV Mike Fisher, to make smarter choices across planning, buying and measurement to account for this shift in viewing. Understand the macro changes to the TV landscape, and hear GroupM’s research about the huge blind spots that have emerged in TV measurement in an impression-based TV world.
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Mike Fisher
VP Advanced TVEssence
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3:15 pm - 3:40 pm
How Identity Will Power The Next Phase Of Collaboration, Targeting And Measurement In Programmatic CTV
Connected consumers have changed the way media and entertainment is consumed. With more people choosing where, when and how they watch, listen and play, a new view of identity is needed to enable data-driven advertising and personalization. In this session, we’ll discuss why a three-dimensional view of identity – covering people, households and devices – is critical in the shift to advertise in streaming media channels. Learn how to leverage a secure and scaled view of identity, understand streaming media audiences, engage connected consumers and households precisely – and prove your advertising’s worth.
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Frans Vermeulen
VP, Strategy & Market Development, Media & Entertainment VerticalTransUnion -
Stefan Maris
Head of Global Partnerships and Business DevelopmentFreewheel -
Jackie Perez
Director, Business DevelopmentSpectrum Reach
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3:15 pm - 3:40 pm
Full-Funnel Media And What It Means For Measurement
The analytics, they are a-changing. Online browsing, shopping and advertising can no longer be stitched into convenient customer journeys (if they ever could). But advertisers still need a full-funnel approach to reaching new people and retaining customers. In this session, Ashley Tsai, head of analytics at mSix&Partners, lays out the test-and-learn agenda advertisers need, with doses of media mix modeling, multi-touch attribution and diplomacy, for when brand analytics challenge the status quo.
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Ashley Tsai
Head of AnalyticsmSix North America
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3:40 pm - 4:10 pm
Networking Break
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4:10 pm - 4:35 pm
The New Reality For Hybrid Ecommerce-Retail Brands
Startup brands once had a seemingly clear growth opportunity running through big platforms like Facebook and Google and selling online across Amazon and DTC sites. But for the stroller brand Mockingbird, the new reality spans stores and far more media channels. In this session, we hear from Mockingbird VP of Marketing Marjorie Chelius about how the company approaches growth and media measurement in more difficult (and closed off) marketing environments.
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Marjorie Chelius
Vice President of MarketingMockingbird
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4:10 pm - 4:35 pm
Conscious Marketing is Performance Marketing: Addressable Advertising in a People-First Ecosystem
In this session, we’ll get insights on how smart marketers are shifting away from the mindset of results at any cost and realizing the value of putting people first. Spoiler Alert: customers are more likely to build long-term relationships with brands that engage them in a meaningful way. We’ll talk through actionable steps to increase reach with more inclusive audiences and channels, increase LTV with more relevant content, and increase ROAS by optimizing investment with more mindful buys across the digital ecosystem. Join us for a conversation that’ll challenge the status quo of “marketing to consumers” to instead engage with people based on things that matter most to them – and do it in a way that’s respectful.
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Bill Todd
CROAdTheorent, a Cadent Company -
Nancy Hall
CEOMatterkind
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4:45 pm - 5:10 pm
Behind The Scenes At General Mills
Do you want to know what makes a CPG brand tick? Join us for this frank fireside with Heather Conneran, director of brand experience platforms at General Mills. Conneran will go deep on digital transformation, first-party data collection, how General Mills works with third-party partners, the real deal on retail media and what goes into launching your own mar tech stack.
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Heather Conneran
Director of Brand Experience PlatformsGeneral Mills
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4:45 pm - 5:10 pm
Achieving Performance On People’s Terms: How Privacy-Enhancing Technologies Will Support the Future of Performance Advertising
We are all aware that data fuels personalized connections online, but as people have begun to spend more important parts of their lives online, they’re understandably asking questions about how data drives the personalized experiences they see. As a result, the advertising industry has been transformed by people’s choices, privacy policy regulations, and industry platform changes. This is leading the industry to collectively ask, “How do we rebuild how businesses and people connect online privately?” In this session, join Casey Beal, Product Marketing Manager, and Robert Moakler, Quantitative Researcher, from Meta’s Ads Ecosystem team for a presentation on how privacy and personalization can co-exist through the adoption of privacy-enhancing technologies.
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Robert Moakler
Quantitative ResearcherMeta -
Casey Beal
Product Marketing, Ads Ecosystem PrivacyMeta
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For this year’s Programmatic I/O New York, the AdExchanger editorial team is curating a special lineup of sessions, panels, and fireside chats that cover the topics that matter most to data-driven professionals. Here’s a sample of the top mind issues that attendees will get the latest insights on: