A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much.
The initiative will kick off this month, and the IAB and MRC expect to have draft accreditation guidelines open for public comment by Q1 2025.
The ad market is “healthy and maybe unsustainably strong” this year, according to the latest report from Madison and Wall’s Brian Wieser.
Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9.
Relo Metrics first launched within contextual ad platform GumGum as GumGum Sports in 2017. But the GumGum sports division was spun off and reintroduced as Relo Metrics to better capitalize on demand for live sports marketing and integrations.