A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9.
Netflix shared no specifics regarding the spend commitments that came out of this year’s upfronts. The TV ad industry wants more.
Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Gopuff’s SVP of business, Daniel Folkman, who helped spearhead the company’s advertising business.
Starting last week and into this week, hundreds of court-filed documents have been unsealed in the lead-up to the Google ad tech antitrust trial – and it’s a bonanza.
Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.