A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Wishing you all a beautiful Memorial Day weekend! This classic comic first ran in April 2013.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Wishing you all a beautiful Memorial Day weekend! This classic comic first ran in April 2013.
Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9.
Netflix shared no specifics regarding the spend commitments that came out of this year’s upfronts. The TV ad industry wants more.
Starting last week and into this week, hundreds of court-filed documents have been unsealed in the lead-up to the Google ad tech antitrust trial – and it’s a bonanza.
Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Gopuff’s SVP of business, Daniel Folkman, who helped spearhead the company’s advertising business.
Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.