A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial
Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9.
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This Year’s Upfront Results Showcase Netflix’s Lack Of Transparency
Netflix shared no specifics regarding the spend commitments that came out of this year’s upfronts. The TV ad industry wants more.
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PODCAST: AdExchanger Talks
Why Gopuff Took Its Advertising Business In House
Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Gopuff’s SVP of business, Daniel Folkman, who helped spearhead the company’s advertising business.
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Thanks To The DOJ, We Now Know What Google Really Thought About Header Bidding
Starting last week and into this week, hundreds of court-filed documents have been unsealed in the lead-up to the Google ad tech antitrust trial – and it’s a bonanza.
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PODCAST: The Big Story
Google’s Header Bidding Countermeasures Go On Trial
Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.