With 100 million customers and a homegrown CDP, Intuit is a data-driven brand, says Intuit CMO Lara Balazs. But beyond conversions, the owner of TurboTax and Credit Karma closely tracks brand reputation as a measure of success.
Marketers are banking on compelling creative and contextual signals for performance, with challenges to addressability, says Forrester Senior Analyst Nikhil Lai. Plus: How TV can reduce digital advertising costs.
As measurement challenges intensify for DTC marketers, TikTokalytics vendors have been filling the gap. Plus: Analyzing the language at an FTC hearing on “commercial surveillance.”
The fate of the American Data Privacy and Protection Act hangs in the balance. With strong support by voters in favor of data privacy, along with bipartisan momentum, the federal privacy law should be advancing – but current detractors say it’s not strong enough.
Signal loss combined with privacy concerns is helping bring old-school panel measurement back in style. Google just started recruiting for a panel this week. Plus: the future of attention metrics.
AppLovin wants Unity – but only if Unity calls off its planned acquisition of ironSource. Why doesn’t AppLovin want ironSource? And how is Apple’s ATT driving consolidation in mobile ad tech? Listen in. Plus: The Trade Desk claims to benefit whenever a regulator starts investigating Google.
Meta just got sued over an alleged violation of HIPAA. But where exactly does the health privacy law apply? With the recent overturn of Roe v. Wade, it’s more important than ever for digital advertisers to understand how HIPAA protects (and doesn’t protect) the use of sensitive health data in ad campaigns. Plus: Understanding the resurgence of MMM and the rise of incrementality measurement.
The expiration date for third-party cookies has been extended for another year. We talk through what the delay will mean for ad tech. Plus, an entire corner of the LUMAscape now exists within the Tremor-Amobee deal, the ultimate example in ad tech consolidation.
Google is signaling it may spin off its ad tech business. A DSP and SSP change would create new winners and losers and potentially open up access to walled-off inventory, says our guest, Ari Paparo, founder of Marketecture. Plus: How Google Analytics’ coming change will affect publishers.
When it comes to their DEI commitments, are brands more talk or more action? We bring together the buy side and sell side – Publicis President Jason DaWayne Smith and Black Enterprise President and CEO Butch Graves Jr. – for a frank discussion about whether the industry has measured up.
