As the newest AdExchanger hire, Victoria McNally currently writes about all things ad tech with an added emphasis on generative AI. Her prior experience includes positions in entertainment journalism, comic book marketing, and market research. It’s likely she knows more information about internet subcultures than you would care to have.
The ad market is “healthy and maybe unsustainably strong” this year, according to Madison and Wall principal Brian Wieser’s latest report.
Ranjana Choudhry has spent decades on the buy and sell side. Now, she’s getting into ad tech. AdExchanger spoke with Choudhry about her new role and about her side hustle training the next generation of marketers.
On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform.
Yahoo DSP has new partnerships with the Planet Fitness media network and Rippl, a co-op of regional grocery and convenience store chains, including Wegmans.
These days it seems like there’s an AI tool for everything. Now there’s even an AI tool to manage your AI tools.
Admiral, a startup that first got its start with ad block recovery tools, announced the close of a $19 million growth equity and debt funding round on Wednesday.
Media teams and creative teams can sometimes butt heads. But Alli, an AI-powered analytics tool, suggests an alternative.
Growth agency Myosin Marketing is hoping your desire to do some good in the world will supersede your annoyance at getting a random text.
Most digital marketers know the importance of personalized ad creative. But even those brands often use a one-size-fits-all landing page. That’s the problem startup Fibr hopes to solve.
