David Kaplan is a former Video/Publishing Platforms editor for AdExchanger.com. A New York City-based journalist for over 20 years, Kaplan has covered media, advertising and marketing. A former staff reporter at paidContent, Adweek and MediaPost, he has also written for Advertising Age, Broadcasting & Cable, Crain’s New York Business, The New York Post, Newsday and the Boston Globe; he has also covered financial issues for the Bond Buyer and Worth magazine.
David Kaplan
Articles By David
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Q1 2012 Results Show ValueClick Gains Continue - Yet, Some Weakness
Ad network ValueClick got a significant boost from two major acquisitions last year, which gave the company the wherewithal to pay down a large chunk of debt. But beyond that, the still thriving display market is what continued to lift the Westlake Village, CA.-based company, as revenues jumped 31 percent to $152.9 million, the company […]
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NYTCo's Ricochet Ad Tool Looks To Bridge Contextual, Social Divide With Marketers
As advertisers increasingly turn to audience buying, social media, and other methods of aligning with content that allows them to bypass traditional publishers directly, those outlets need to find ways to maintain their relationship to readers and ad dollars. Last week, The New York Times Company unveiled new tools that support its online content by […]
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NewFront: Stressing Original Programming, Online Video Is ‘TV On Steroids’
Original online video has been the primary focus of this week’s NewFront, the series of events by AOL, Yahoo, Microsoft, Hulu under the umbrella of the annual presentation organized by Publicis Groupe’s Digitas for the past five years with an eye towards capturing marketers attention on behalf of interactive advertising. But the big question hanging […]
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In Bid For Greater TV-Like Experience, AOL Creates New Video Hub
The buildup around the online advertising “NewFront” presentations this week from Microsoft, Yahoo, Digitas and others are meant to appear similar to the annual TV upfront extravaganzas, AOL appeared to take the notion as seriously as possible. At a rented studio on Manhattan’s west side, the company unveiled a presentation that makes AOL’s content offerings […]