Preference

Conclusion: Family caregivers expected to obtain assistance and related care information from professionals during the course of the disease.

Read this original research and sign up to receive Patient Preference and Adherence journal here: http://www.dovepress.com/articles.php?article_id=20918

I provide a characterization of weakly pseudo-rationalizable choice functions---that is, choice functions rationalizable by a set of acyclic relations---in terms of hyper-relations satisfying certain properties. For those hyper-relations Nehring calls extended preference relations , the central characterizing condition is weaker than (hyper-relation) transitivity but stronger than (hyper-relation) acyclicity. Furthermore, the relevant type of hyper-relation can be represented as the intersection of a certain class of its extensions. These results generalize known, analogous results for path independent choice functions.

This study aimed to investigate women's preferred activities and elements of private green spaces in informal settlements of Kabul city. This study was conducted in three of the 22 police districts (PDs) of Kabul city, which included 400 women. The women were selected using a non-probability sampling technique of convenience sampling. A survey was conducted using questionnaire. 'Recreational activities' were the most preferred group of activities by both the owners and visitors of private green spaces. This could be due to the nature of private green spaces which can provide recreational opportunities. As far as the elements are concerned, a mix of softscape and hardscape elements were preferred the most. Majority of the items in the first construct were aesthetic elements. The women's preference for aesthetic elements, both softscape and hardscape, can be understood from the ability of these elements to respond to the recreational need. There was no statistically significant difference in preferred activities and elements of women who had private green space at home-owners and those who did not have private green space-visitors. There was a statistically significant difference in the preferred activities of owners as well as visitors differentiated by employment status, marital status, age groups, educational level and ethnic groups. The output of this research can be used as a planning tool in responding to the environmental needs of women in informal settlements of Kabul city and other similar areas. The results can also be used by authorities for upgrading projects as well as by the head of households to fulfil the environmental needs of their women.

Explores the practical and cultural problems dealt with while constructing a questionnaire for elementary/high school learners of Greek in the Black Sea area. 
Tα τελευταία χρόνια, η διδασκαλία/εκμάθηση της νεοελληνικής γλώσσας γνωρίζει μια γενικότερη άνθηση, και ειδικά στις χώρες της παρευξείνιας ζώνης (Pωσία, Oυκρανία, Γεωργία), λόγω των σημαντικών αλλαγών που συντελέσθηκαν εκεί με την αποσύνθεση της πρώην Σοβιετικής Ένωσης. H ανάγκη σύνταξης ενός ερωτηματολογίου ρουτίνας, με στόχο τη συλλογή στοιχείων σχετικών με την ελληνομάθεια των κατά χώρα μαθητικών πληθυσμών στην πρωτοβάθμια και δευτεροβάθμια εκπαίδευση ―τα οποία με τη σειρά τους θα χρησίμευαν στο σχεδιασμό αναλυτικού προγράμματος και εκπαιδευτικού υλικού― έθεσε επί τάπητος μια σειρά από καίρια ζητήματα που αφορούσαν σε διάφορες εκφάνσεις ‘ειρήνης’: διαπροσωπικής, διαταξικής, διακρατικής, διαπολιτισμικής. Στην ανακοίνωση αυτή αναλύονται τα προβλήματα που προέκυψαν και οι λύσεις που υιοθετήθηκαν, στην προσπάθεια να επιτευχθεί ο πρακτικός στόχος χωρίς να εκποιηθεί, στο μέτρο του δυνατού, η αρχή της διατήρησης των διάφορων μορφών ‘ειρήνης’.

Purpose – The purpose of this research is to understand the packaging product role in influencing children preference by doing a persuasive act that influence children’s product purchasing decision by parents. Design/methodology/approach – This research used a quantitative method, and was based on the purpose of research to test the hypothesis. The questionnaire used in this research consist of 16 questions, referred to the questionnaire from previous research, which cover about packaging, preference, and buying behavior. Researcher used Structural Equation Model – Partial Least Square (SEM-PLS) method to analyze data and test the hypothesis. Findings – Children preferences influenced parent’s product purchasing behavior. Children preferences influenced by character in product packages that attract their attention. In order to got those products, children would do some persuasive act towards their parents. And then, parents would consider to buy the product because of children preference and children’s persuasive act. Practical implications – Findings from this research can be applied in the retail and marketing service sector to give relevant information about children’s influence on parent’s purchasing decision. Originality/ value – This journal shows that research on packaging products is still very minimal in Indonesia and currently only addresses packaging products for adults. Paper type - Research paper

The role of emotional state on memory has been well established. How emotion provoking stimuli influence the cognitive processes is, however, not well understood. Our broad objective was to see the impact of emotion provoking visual stimulus on memory. Sixty images were generated using Indian version of the Geneva Affective Picture Database (GAPED). Four categories of images (child, adult, animal and landscape) were either pleasant or unpleasant in nature. These images were shown to thirty participants following a repeated measure design. Immediate free recall of the images was recorded to see the effect of type of image on recall. Bayesian inference was used to analyze the data. Results show evidence for effect of type of image on recall by 120:1 against the null. The model of image category was also preferred to the null by 35:1.

One of the key components of effective Science education is the conduct of inquiry-based laboratory activities which support and reinforce concepts, theories and laws learned in the classroom. This descriptive-correlational study aimed to describe the Science laboratory interest and preferences of teacher education students and their implications to Science teaching via a questionnaire. Data gathered were analyzed using frequency, percentage, weighted means and t-test for correlated samples. Results showed that students have very high interest in laboratory activities. They revealed in the interview that doing laboratory activities make them work and discover things on their own, enhance their skills, don't limit their explorations, make them feel excited and very eager, let them discover a lot about things, and create in them a deeper sense of learning whenever they perform. Students generally prefer structured (steps are given) and actual (hands-on) lab activities using commercial and improvised materials and done collaboratively or by group. Besides strictly observing lab rules and guidelines, students highly prefer separate laboratory rooms per Science subject, a laboratory room with a laboratory assistant and complete with essential features. Teachers who are, above all, personally intelligent, buoyant, fair, approachable, innovative, and who technically facilitate during experiments, give well-planned activities, are organized and orderly are also preferred. Correlation tests showed that students' grade in Science is not significantly correlated to their interest in laboratory activities but it is significantly correlated to the type of laboratory activities. Students' interest in laboratory activities is significantly correlated to their laboratory teacher characteristics.

Students being the core of academic learning atmospherewhich is output and outcomes driven makes learner-centeredness of instruction essential.Educators' preference of student-centered strategies and understanding of what these strategies promote were investigated in this study.It was conducted at the College of Teacher Education (CTE) in Ramon Magsaysay Technological University (RMTU) in Zambales, Philippines during the first semester, AY 2015-2016. Descriptive research was utilized in this study. An inventory to measure preferences of teachers about student-centered strategies was employed to gather data. SPSS 15 was used to produce the mean and ANOVA. Results showed that the Student-Centered Strategies preferred mainly by the respondents that serve as input to Outcomes-Based instruction are Cooperative Learning, Guided Discussion, Collaborative Learning and Demonstration. They agreed that student-centered strategies stimulate and promote analytic and critical thinking and development of active individual and group participation. The proposed faculty development training and seminars were on the aspects ofmanaging cooperative and collaborative learning, teacher-student instruction planning and techniques for higher-order thinking skills. There is no significant difference on the overall preference of faculty-respondents on student-centered strategies and the overall perceptions on what the student-centered strategies promote attributed to profile variables. Learner centeredness of instruction is recommended approach to modern day pedagogy especially in the Outcomes-Based Education and by the RMTU's vision of a progressive University that is learner-centered. The utilization of student-centered strategies that promote lifelong learnersand who can more appropriately cope with the complex and unpredictable problems of today's world is further emphasized.

This research study describes the customer preference between the commercial bottle beer and draught beer in Pune city. A set of questionnaire was passed amongst the consumer of alcoholic beverages those of the age group above 21 years as it the legal age limit for consumption of beer, where it was observed that commercial bottled beers are more preferred than the draught beers having various factors influencing the choices as the popularity of the product, taste and availability. The draught beer is new to the Pune market as compared to the commercial bottle beer have portrayed a positive influence over the consumers in the last few years.

Foot argues that there are certain things that all human beings - perhaps all rational agents - need.  This gives a sense in which certain values and disvalues can be called 'objective'.  I suggest that, with certain relatively minor adjustments, her argument can be made cogent but that it cannot be used to show that there are objective answers to questions about what one should do when values conflict.  If Foot's own virtue ethics, utilitarianism, Kantian ethics or any other first-order moral system were to be established as objectively valid, this would require some completely different form of argumentation. 


Almost sixty years ago Philippa Foot published an article that began: To many people it seems that the most notable advance in moral philosophy during the past fifty years or so has been the refutation of naturalism; and they are a little shocked that at this late date such an issue should be reopened. It is easy to understand their attitude: given certain apparently unquestionable assumptions, it would be about as sensible to try to reintroduce naturalism as to try to square the circle. Those who see it like this have satisfied themselves that they know in advance that any naturalistic theory must have a catch in it somewhere, and are put out at having to waste more time exposing an old fallacy. This paper is an attempt to persuade them to look critically at the premises on which their arguments are based. 1 The paper in question was one of a number written by Foot around the time that were highly successful in reopening the issue of naturalism in ethics. Nowadays no one can just take it for granted that naturalism has been refuted, that there is a sharp distinction (or indeed any clear distinction) between fact and value or that it is impossible to derive an 'ought' from an 'is'. This is not to say that the naturalists have been completely victorious, of course; only that naturalism is today a live option. I shall argue that Foot's paper contains an important insight and an equally important mistake; and that the insight and the mistake are linked. I believe that the thinking behind it has influenced the subsequent course of moral philosophy to a quite remarkable extent and that this has been in some ways beneficial and in some ways harmful – not surprisingly, if I am right in seeing it as containing both truth and error. I do not want to exaggerate the influence of this one paper 2 but I do not know of any other that so neatly encapsulates the coupled insight and mistake. The anti-naturalism that Foot is attacking she characterises as follows: It would not be an exaggeration to say that the whole of moral philosophy, as it is now widely taught, rests on a contrast between statements of fact and evaluations, which runs something like this: The truth or falsity of statements of fact is shewn by means of evidence; and what counts as evidence is laid down in the meaning of the expressions occurring in the statement of fact … It follows that no two people can make the same statement and count completely different things as evidence; in the end one at least of them could be convicted of linguistic ignorance. It also follows that if a man is given good evidence for a factual conclusion he cannot just refuse to accept the conclusion on the ground that in his scheme of things this evidence is not evidence at all. 3 But, on the view she is criticising, [w]ith evaluations, however, it is different. An evaluation is not connected logically with the factual statements on which it is based. One man may say that a thing is good because of some fact about it, and another may refuse to take that fact as any evidence, for nothing is laid down in the meaning of 'good' which connects it with one piece of 'evidence' rather than another. It follows that a moral eccentric could argue to moral conclusions from quite idiosyncratic premises; he could say, for instance, that a man was a good man because he clasped and unclasped his hands and never turned NNE after

Selection of ideal spouse is the most crucial decision in the life of most people. The present study was conducted to measure the issues and effectiveness of matrimonial websites in mate selection. Participants selected for the study were 120 young adults; age ranges from 22-30 years. Purposive sampling was used to select respondents to collect data. Data was collected from working and non-working adults who use matrimonial websites. Data was collected from central parts of Mumbai city. The tool used was self-structured questionnaire. This study concludes that there is significant difference in the perception of young adults in terms of trust and privacy in relation to gender, educational qualification and working status. Significant difference was also found in the preferences in mate selection in relation to gender. Females give more importance than males to the all the five components of preferences i.e. physical attraction, personality, cultural background, family background and financial background.

University preference is an important subject in that it is effective in the future lives of the students and for the universities to know the factors that are affecting the preferences of the students. Based on this importance, the factors that the students considered while making decision were investigated within the study. For this purpose, survey was applied to the students studying in the Faculty of Economics and Administrative Sciences of Kafkas University in 2013-2014 education term. 309 of the surveys obtained from the departments of administration, economics, and public administration were evaluated. According to the result of the factor analysis carried out, six dimensions consisting of prestige, opportunity, campus, knowledge, location, and economy were obtained. Besides, it was established that these factors differ in demographic properties.

Latar Belakang : Salah satu penyebab terjadinya hipertensi adalah pola makan yang salah, seperti kebiasaan konsumsi garam berlebih. Makanan yang mengandung kadar garam berlebih dapat meningkatkan tekanan darah. Upaya menambahkan bumbu dalam makanan diketahui dapat menurunkan kadar garam yang digunakan. Penelitian ini menggunakan bawang putih sebagai bumbu dalam makanan, karena bawang putih bermanfaat dalam menurunkan tekanan darah. Penelitian ini bertujuan untuk melihat pengaruh penambahan bawang putih terhadap pemilihan kadar garam pada penderita hipertensi.
Metode : Empat puluh empat subjek pasien hipertensi dikelompokkan ke dalam 2 kelompok, kelompok kontrol (n=22) dan kelompok perlakuan (n=22). Kedua kelompok diminta untuk menentukan rasa yang mereka suka pada sampel makanan dengan 3 kadar garam berbeda (0,25%, 0,50%, 0,75%), kemudian pengujian ini diulangi kembali 10 menit kemudian menggunakan sampel makanan dengan kadar garam yang sama namun dengan tambahan bumbu bawang putih untuk kelompok perlakuan.

Purpose – This article examines the influence of interactive social media marketing communications on teenagers’ cognitive, affective and behavioral attitude components in South Africa. The study also considers the impact of a number of additional factors such as usage (access, length of usage, log-on frequency, log-on duration and profile update incidence) and demographic (gender, age and population group) variables on young consumers’ attitudes towards social media marketing communications.
Design/methodology/approach - A survey was employed via three self-administered questionnaires, which were distributed to over thirteen thousand 13 – 18 years old learners (Generation Z cohort) at colleges and high schools in South Africa. A generalized linear model (GLM) was employed for the statistical data analysis.
Findings – The study ascertained that social media marketing communications had a positive on each attitude component among adolescents, but on a declining scale, which correlates to the purchase funnel. The results also revealed that teenagers who used social media for long time periods; updated their profiles frequently; and were from the Colored and Black population groups, displayed the most favorable attitudinal responses to social media marketing communications.
Research limitations/implications – Social media was collectively analyzed and did not consider the number of different social media types, which could be examined individually. This investigation only considered the Generation Z cohort, but other cohorts to attitudes towards social media marketing communications could also be assessed.
Practical implications – Companies and their brands should consider employing and/or adapting their strategies based on the declining impact of social media marketing communications on attitude components among young consumers’ and the divergent influence on usage and demographic variables when targeting the lucrative and technologically advanced, but capricious, Generation Z consumers.
Originality/value – This research established that social media marketing communications had a favorable influence on cognitive, affective and behavioral attitude components among young consumers, but on a declining scale, which is in congruence with the purchase funnel model. This investigation also makes an important contribution to attitudinal research in developing countries, where there is a lack of research in social media marketing communications.

Students being the core of academic learning atmospherewhich is output and outcomes driven makes learner-centeredness of instruction essential.Educators' preference of student-centered strategies and understanding of what these strategies promote were investigated in this study.It was conducted at the College of Teacher Education (CTE) in Ramon Magsaysay Technological University (RMTU) in Zambales, Philippines during the first semester, AY 2015-2016. Descriptive research was utilized in this study. An inventory to measure preferences of teachers about student-centered strategies was employed to gather data. SPSS 15 was used to produce the mean and ANOVA. Results showed that the Student-Centered Strategies preferred mainly by the respondents that serve as input to Outcomes-Based instruction are Cooperative Learning, Guided Discussion, Collaborative Learning and Demonstration. They agreed that student-centered strategies stimulate and promote analytic and critical thinking and development of active individual and group participation. The proposed faculty development training and seminars were on the aspects ofmanaging cooperative and collaborative learning, teacher-student instruction planning and techniques for higher-order thinking skills. There is no significant difference on the overall preference of faculty-respondents on student-centered strategies and the overall perceptions on what the student-centered strategies promote attributed to profile variables. Learner centeredness of instruction is recommended approach to modern day pedagogy especially in the Outcomes-Based Education and by the RMTU's vision of a progressive University that is learner-centered. The utilization of student-centered strategies that promote lifelong learnersand who can more appropriately cope with the complex and unpredictable problems of today's world is further emphasized.

Almost sixty years ago Philippa Foot published an article that began: To many people it seems that the most notable advance in moral philosophy during the past fifty years or so has been the refutation of naturalism; and they are a little shocked that at this late date such an issue should be reopened. It is easy to understand their attitude: given certain apparently unquestionable assumptions, it would be about as sensible to try to reintroduce naturalism as to try to square the circle. Those who see it like this have satisfied themselves that they know in advance that any naturalistic theory must have a catch in it somewhere, and are put out at having to waste more time exposing an old fallacy. This paper is an attempt to persuade them to look critically at the premises on which their arguments are based. 1 The paper in question was one of a number written by Foot around the time that were highly successful in reopening the issue of naturalism in ethics. Nowadays no one can just take it for granted that naturalism has been refuted, that there is a sharp distinction (or indeed any clear distinction) between fact and value or that it is impossible to derive an 'ought' from an 'is'. This is not to say that the naturalists have been completely victorious, of course; only that naturalism is today a live option. I shall argue that Foot's paper contains an important insight and an equally important mistake; and that the insight and the mistake are linked. I believe that the thinking behind it has influenced the subsequent course of moral philosophy to a quite remarkable extent and that this has been in some ways beneficial and in some ways harmful – not surprisingly, if I am right in seeing it as containing both truth and error. I do not want to exaggerate the influence of this one paper 2 but I do not know of any other that so neatly encapsulates the coupled insight and mistake. The anti-naturalism that Foot is attacking she characterises as follows: It would not be an exaggeration to say that the whole of moral philosophy, as it is now widely taught, rests on a contrast between statements of fact and evaluations, which runs something like this: The truth or falsity of statements of fact is shewn by means of evidence; and what counts as evidence is laid down in the meaning of the expressions occurring in the statement of fact … It follows that no two people can make the same statement and count completely different things as evidence; in the end one at least of them could be convicted of linguistic ignorance. It also follows that if a man is given good evidence for a factual conclusion he cannot just refuse to accept the conclusion on the ground that in his scheme of things this evidence is not evidence at all. 3 But, on the view she is criticising, [w]ith evaluations, however, it is different. An evaluation is not connected logically with the factual statements on which it is based. One man may say that a thing is good because of some fact about it, and another may refuse to take that fact as any evidence, for nothing is laid down in the meaning of 'good' which connects it with one piece of 'evidence' rather than another. It follows that a moral eccentric could argue to moral conclusions from quite idiosyncratic premises; he could say, for instance, that a man was a good man because he clasped and unclasped his hands and never turned NNE after

Purpose-The purpose of this research is to understand the packaging product role in influencing children preference by doing a persuasive act that influence children's product purchasing decision by parents. Design/methodology/approach-This research used a quantitative method, and was based on the purpose of research to test the hypothesis. The questionnaire used in this research consist of 16 questions, referred to the questionnaire from previous research, which cover about packaging, preference, and buying behavior. Researcher used Structural Equation Model-Partial Least Square (SEM-PLS) method to analyze data and test the hypothesis. Findings-Children preferences influenced parent's product purchasing behavior. Children preferences influenced by character in product packages that attract their attention. In order to got those products, children would do some persuasive act towards their parents. And then, parents would consider to buy the product because of children preference and children's persuasive act. Practical implications-Findings from this research can be applied in the retail and marketing service sector to give relevant information about children's influence on parent's purchasing decision. Originality/ value-This journal shows that research on packaging products is still very

This study investigates the statistical patterns of videogame preference orientations based on a broad survey of media- cultural- and lifestyle preferences among Norwegian college and university students. It discusses the findings in light of previous research on game preferences and game culture. Particular attention is given to established notions of "core" versus "casual" gaming, including the gender aspect.

We used Multiple Correspondence Analysis to identify patterns of association and opposition within players' stated favourites. In our analysis, the most dominant dimension articulates an opposition between an inclusive and family-friendly orientation at one end of the spectrum, and an exclusive, high-tech and dark/mature preference orientation at the other. This primary dimensional axis correlates with a demographic divide between low-frequent and predominantly female players and high-frequent and predominantly male players. The second most dominant axis articulates an opposition between a niche and a mainstream preference orientation, which is not linked to gender distinctions.

Through cluster analysis, we see that players' game preferences can be grouped into relatively distinct and coherent orientations. Drawing on the wealth of data in the original survey, we also see how player profiles can predict players' wider media- and cultural preference orientations. Among core gamers, the "E-sporters" and "Roleplayers" profiles reflect a fairly unambiguous association with autonomous game culture. In contrast, a large cluster of dedicated action- and sport fans, which includes only 4% women, is located at the intersection of game culture and mainstream masculine entertainment culture.

This study attempts to explore new forms of appropriation of architectural space by its occupant according to the relationship it maintains to the physical factors of the environment and in particular the sun and its light. The notion of luminous territoriality is introduced as a concept combining the configurational aspects of architectural space with those relating to occupants including use and appropriation. This concept is one of the objectives of a post-installation evaluation which was carried out on the case of the living room of the accommodation collective housing estates in the city of Biskra

This article investigates human's emotional responses on coloursin Eastern Arabian Gulf culturebased on a questionnaire. Totally 10 colour options were evaluated (i.e. violet, orange, green, red, blue, yellow, black, gray, white and no color) by 80 subjects based on 12 basic descriptive variables including clean, fresh, liked, new, heavy, hard, warm, modern, active, tense, relaxing, concentration.White colour was associated with emotion: clean, new, relaxing and concentration. Yellow is associated with freshness; however, red is the most liked color. Black was linked with heavy, hard and tense emotions. Tense mood is associated with red. Insignificant differences between colourswith regard to warm mood were found. The link between colour preferences found for two topics living room and clothing and emotions elicited were discussed.

In multidimensional forced-choice (MFC) questionnaires, items measuring different attributes are presented in blocks, and participants have to rank order the items within each block (fully or partially). Such comparative formats can reduce the impact of numerous response biases often affecting single-stimulus items (aka rating or Likert scales). However, if scored with traditional methodology, MFC instruments produce ipsative data, whereby all individuals have a common total test score.

This paper presents the relation of Kenneth Arrow's 1950 'Impossibility Theorem' to the idea of the 'Condorcet's Paradox'. It shows that Arrow's theorem indeed theoretically proves that democracy is either arbitrary or impossible, and creates a typology of four exhaustive cases to show that this conclusion holds. Nevertheless, this is no cause for despair: seeing Arrow's theorem as representing a trade-off between stability, universal admissibility or non-dictatorship, it renders important insights for constitution-designers that are currently under-utilised.

Traditional TV and large circulation newspaper are no longer seen as the primary or best means to the audience. OTT platforms provide a spread of contents like web series, cinema, documentaries, TV serials, reality shows, news, live coverage of sports and events, music etc. Reaching the worldwide market and overcoming the multi-device viewing challenge are prevailing. These platforms should leverage applications which will identify viewer preferences and habits. There are more challenges OTT platforms and players face. Such applications should be ready to personalize the viewer experience. The objective of the study is to identify the audience motivating sets towards TV and OTT. The findings revealed that overall viewing pattern of the respondents are based on demographic factors and Netflix is the most viewed platform among the viewers.

There are certain 'hard cases' of weakness of will that seem to occur, indeed to be common, but are very difficult to give a non-paradoxical account of.  It is just not clear how they are possible.  This paper is largely an attempt to get them in focus.  What conditions must such weak-willed actions satisfy?  In what sense must they be intentional, for example?  And must the weak-willed agent thinks his action objectively worse than some alternative action open to him?  And must that alternative action actually be open to him?  The paper concludes by considering the condition that a clear case of weakness of will must be in certain sense non-procrastinatory and this turns out to be particularly difficult to satisfy.  Other explanations, ones that do not postulate weakness of will (though they may involve paradoxes of their own), always seem to be available.

Axiom weakening is a novel technique that allows for fine-grained repair of inconsistent ontologies. In a multi-agent setting, integrating ontologies corresponding to multiple agents may lead to inconsistencies. Such inconsistencies can be resolved after the integrated ontology has been built, or their generation can be prevented during ontology generation. We implement and compare these two approaches. First, we study how to repair an inconsistent ontology resulting from a voting-based aggre-gation of views of heterogeneous agents. Second, we prevent the generation of inconsistencies by letting the agents engage in a turn-based rational protocol about the axioms to be added to the integrated ontology. We instantiate the two approaches using real-world ontologies and compare them by measuring the levels of satisfaction of the agents w.r.t. the ontology obtained by the two procedures.

Traditional TV and large circulation newspaper are no longer seen as the primary or best means to the audience. OTT platforms provide a spread of contents like web series, cinema, documentaries, TV serials, reality shows, news, live coverage of sports and events, music etc. Reaching the worldwide market and overcoming the multi-device viewing challenge are prevailing. These platforms should leverage applications which will identify viewer preferences and habits. There are more challenges OTT platforms and players face. Such applications should be ready to personalize the viewer experience. The objective of the study is to identify the audience motivating sets towards TV and OTT. The findings revealed that overall viewing pattern of the respondents are based on demographic factors and Netflix is the most viewed platform among the viewers.