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      MarketingPower SystemsGlobalizationSocial Marketing
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      Social NetworkingSocial MediaOnline MarketingInternet Marketing
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      Construction ManagementConstructivismLean ConstructionConstruction Project Management
Purpose – The purpose of this paper is to assess the content of food industry web sites targeting children by advergames with the purpose of granting brand loyalty and trust toward the products of certain companies in Hungary.... more
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      AdvergamingOnline MarketingHungary
Abstract: Hospital web sites need to operate as effective web resources of information and interactive communication mediums to address the multifaceted requirements of their main stakeholders, (i.e. patients, healthy citizens, healthcare... more
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      Health InformaticsIT in healthcareE GovernmentEvaluation
During the 1980’s the internet was introduced into the world. The internet as it was then, consisted of a web of linked computers, which enabled people to access information within the boundaries of the internet’s infrastructure. During... more
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      Digital MediaWeb searchSEOOnline Marketing
Una descripción simple sobre esta red social que te permitirá conocer para qué es utilizada.
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      Social MediaOnline MarketingSocial Media MarketingSmall Business Marketing Online
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      BusinessMarketingComputer ScienceHuman Computer Interaction
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      Social MediaOnline MarketingSocial Media MarketingSocial Media and Collaborative Communities
Top 10 DIY SEO tips for restaurants shared directly from our internal service menu.
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      BlogsWeb DesignSmall BusinessSearch Engine Optimisation
A evolução do comportamento do consumidor é reflexo da evolução dos mercados e do Marketing. Posto isto, é importante analisar estas evoluções paralelas entre si.
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      MarketingTourism MarketingE MarketingServices Marketing and Management
The second generation of Internet-based applications enhances marketing efforts by allowing firms to implement innovative forms of communication and co-create content with their customers. Despite the strengths of social media for... more
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      Social MediaOnline MarketingDigital MarketingSocial Metrics
This study addresses a growing trend in how consumers obtain and use information prior to making their online purchasing decisions. Specifically, the authors investigate the relationship between online word-of-mouth (WOM, i.e., customer... more
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    • Online Marketing
Tài liệu sưu tầm
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      FacebookOnline MarketingOnline Marketing and Social Media OptimizationFacebook Marketing
Que son los micrositios? Como adoptarlos en beneficio de una estrategia de marketing en Internet para una empresa?
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      Social MediaSEOOnline MarketingInternet Marketing
Payoneer Kartu Debit Gratis. Mengenal Payoneer, Tehnik Registrasi di Payoneer, Cara Aktivasi sampai tehnik mengisi saldo di Payoneer
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      Online MarketingInternet MarketingBisnis Internet
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      MarketingDrugs and drug culturePharmaceutical TechnologyMarket Research
¿Cómo utilizar la red para crear una relación de confianza con los ciudadanos y ampliar su público de simpatizantes? ¿Cómo transformar la participación en la red en participación activa fuera de la red? La presente obra, que reúne por... more
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      New MediaDigital MediaPolitical CampaignsPolitical Science
“How does the growth of the internet alter the relationship between brands and
consumers? What opportunities does it offer marketers?”
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      BusinessMarketingOnline MarketingDigital Marketing
This research examines #DRESSFORYOURSELFIE contest as a case study that brand uses selfie-related activities responding to the post-postmodern branding paradigm. Three emerging themes: consumers as citizen-consumers, selfie as post self... more
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      New MediaSocial MediaPostmodernismMarketing Strategy
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      SemioticsNew MediaDigital MediaFacebook
Television’s perceived weakness at the turn of the century opened a rhetorical and economic space for entrepreneurs eager to curate and distribute web programs. These companies introduced various forms of experimentation they associated... more
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      Cultural StudiesNew MediaTelevision StudiesMedia Industries
O trabalho objetiva o estudo de processos colaborativos online, especificamente a prática de crowdfunding ou financiamento coletivo, entendida como um sistema cooperativocomunicativo de produção-consumo capaz de propor uma experiência... more
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      Popular CultureDigital MediaPublic RelationsSocial Media
Whatsapp has taken digital world by storm. People are spending more time on Whatsapp than they actually do on social media. It is a viral medium of sending a message across. As it supports exchange of multi-media, it is a very interactive... more
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      Viral internet marketingOnline MarketingInternet MarketingDigital Marketing
This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that... more
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      Online MarketingInternet MarketingInterent Marketing and Electronic Commerce
La irrupción de las redes sociales y los servicios de atención al cliente a través de Internet ponen de manifiesto que las empresas se enfrentan al reto de medir y comparar las variables de valor de marca tradicionales con la influencia... more
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      Online MarketingSocialmedia
Virtual communities have become increasingly popular for the general public, using electronic mailing lists, newsgroups, WWeb-based forums, chat rooms, etc. However, it appears that online forums are not well integrated into the sphere of... more
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      CommunicationWeb 2.0InformaticsBlogs
This paper defines current data-collection practices known as data mining, examining several positive and negative ramifications. A Rawlsian approach is used to analyze the ethical implications of data mining within three major codes of... more
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      MarketingBusiness EthicsEthicsTechnology
This chapter covers the steps you must consider when crafting a strategy for exposing corruption and mismanagement through social media. Along with practical advice and thought-provoking questions, it examines several case studies which... more
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      Social MovementsEthicsNew MediaSocial Networks
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      BusinessManagementMarketingCommunication
Traditional marketing tactics are well-known by firms around the globe, although there are few innovative options for promoting competition. And then there's online marketing, which has almost infinite opportunities and choices. This... more
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      Consumer BehaviorOnline MarketingPurchase IntentionSocial Network
Algunos usuarios de facebook muchas veces dan "Like" a una gran cantidad de páginas por dia; conozca cuál es éste ciclo de vida para saber de que forma interactuar con ellos desde su empresa o marca.
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      Social MediaFacebookOnline MarketingInternet Marketing
The purpose of this chapter is to provide a holistic framework of complaint communication management on the Internet. Specifically, a model for e-businesses strategy is put forward which integrates the communication perspective of online... more
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      MarketingSocial PsychologyInterpersonal CommunicationCorporate Communication
Cara mendapatkan uang dari internet sangat banyak pilihan yang dapat anda kerjakan, terbukti menghasilkan. Pelajari selengkapnya disini...
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      Online MarketingOnline BusinessBisnis Internet
The Social Media have changed the power structures in the marketplace; evidence points to a major power migration taking place and to emergence of a new breed of powerful and sophisticated customer, difficult to influence, persuade and... more
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      EcommerceOnline MarketingInternet MarketingSocial Media Marketing
Online reverse auctions are receiving attention as an effective strategy for reducing the price of purchased goods and services. The efforts to understand the G2B reverse auctions has been lacking despite the online auctions being an... more
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      Information SystemsE-ProcurementE-GovernmentOnline Marketing
Rapid scientific and technological developments affect and reshape many industries.The Internet leads these developments and marketing, therefore, changes dramatically. The Internet improves consumer relations practises by changing... more
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      Consumer BehaviorOnline Marketingremarketing
The digital landscape is moving at a lightning fast pace. And every industry; from retail to brands and agencies, has been affected by the advances in digital. The key objective is to promote brands through various forms of digital... more
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      Digital MediaOnline MarketingMarketing ManagementSocial Media Marketing
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      MarketingSocial MediaOnline MarketingSocial Business
The COVID-19 pandemic has impacted business to a large extent. The lockdowns affected the daily business processes. Manufacturing units were shut down. Baring essentials and medical products all other supplies were shut down. Movement... more
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      HealthOnline MarketingSafetyBrands
As successful tourism firms invest heavily in marketing to defend or improve their competitive position, they increasingly need to measure their marketing performance. Previous studies related to tourism have largely focused on financial... more
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      BusinessInformation SystemsManagementMarketing
This study provides insight into how social relationships perspective influence on online Word-of- Mouth and knowledge sharing on social networking sites (SNSs). By using the sample from 385 Egyptian college students - who spend more time... more
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    • Online Marketing
Purpose – The purpose of this paper is to examine how effectively hotels are using Facebook as a marketing tool and how consumers are interacting with the property by measuring the number of fans, customer comments, and accuracy of... more
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      Tourism MarketingHospitality ManagementSocial MediaOnline Marketing
This paper develops and empirically validates customer shopping motives taking account of customer channel selection in multichannel systems. As each channel is associated with certain advantages and disadvantages from a customer's... more
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      MarketingDigital MediaE-BusinessOnline Marketing
In the era of globalization and the fact that the societies and cultures we live in move together in a rapid speed, marketing is changing in a continuous process. Many new ways of communication established in different markets and regions... more
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      MarketingSocioeconomicsCultureSocial Media
Carte de Marketing Online. Book about Marketing Online in Romanian language. Marketing. O noţiune devenită populară în rândul maselor de oameni în ultimul veac. Probabil aţi auzit de importanţa unui marketing direct eficient, despre cum... more
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      MarketingSocial MarketingSocial MediaMarketing Research
The present stage in the evolution of the Internet, commonly called Web 2.0, has revolutionized the way people communicate, interact, and share information and has radically changed the way customers search for and buy products. The... more
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      MarketingWeb 2.0Social MediaOnline Marketing
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      Web 2.0Digital MediaDigital CultureDigital Media & Learning
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      Online MarketingOpportunitiesOffline MarketingChallenges