Event Tourism, Destination Branding, Experiential Marketing

This thesis explores revisit intention for a cultural activity in Rotterdam, Netherlands. My study will analyse a cultural event which helps to promote museums, by focusing on key variables influencing consumers’ intention to revisit the museums. This event will be used as the basis for addressing my research question. This empirical study will help to build on research into the benefits of cultural activities on consumer activities.
The research question will be answered using data collected from visitors to Rotterdamse Museumnacht. Place marketing theory and segmentation will be used to derive factors that influence overall revisit intention. SPSS will be utilised to test the conceptual model that explains this relationship.

This study will also research consumer satisfaction in a museum context and whether satisfaction has a positive effect on consumer’s intention to revisit a cultural event the following year. The hypothesis is that intention to revisit is affected by the level of consumer satisfaction for the program. This thesis also assesses whether segments based on consumer preference segments exist. The data collection and analysis will analyse whether consumer segments have various tendencies towards their intention to revisit. 

The first hypothesis (H1) studies consumer satisfaction from Rotterdamse Museumnacht significantly influences intention to revisit the event.  The second hypothesis (H2) studies previous Rotterdamse Museumnacht visitors are significantly more willing to revisit Rotterdamse Museumnacht. The third hypothesis (H3) predicts the city of Rotterdam has a significant influence on the consumer’s intention to revisit. A segmentation analysis based on consumer interests will find whether sub-groups attend the Rotterdamse Museumnacht program. This will be conducted according to a process that is based on the consumer’s interests of the program.

This thesis will aim to provide an empirical support to enhance the management performance of Rotterdamse Museumnacht. This will be done by determining factors influencing consumer’s intention to revisit their program. In addition, this empirical research is theoretically interesting as this paper can serve as an academic relevance for marketers expressing interest in promoting Rotterdamse Museumnacht.

This study aims to understand the benefits contractual inter-firm networks offer to existing territorial
tourism systems in Italy. Preference has been given to a qualitative approach. Data collection was
based on document analysis (i.e. information reported in written contracts as well as text and
images published on web sites) and in-depth semi-structured interviews. Results indicate that usage
of a relatively new legal mechanism (the network contract) designed to form stable inter-
organisational networks is increasing in the tourism sector. These networks help promote existing
territorial tourism systems in different ways and to different extents. In some cases, alliances create
and promote a tourism proposal that enhances the territorial offer, while in other situations alliances
succeed in identifying and communicating a specific territorial area previously left unmanaged.

Year 3. Grade: A 76%. This piece of work proposes an arts event as a collaborative partnership between Madeira and UK (London). The aim is to attract cultural tourists to the archipelago. Madeira's identity and heritage was taken into account while designing the event and its programme. Main components: Area, Type of exhibition, Aims and Objectives, Venue, Events Programme, Audience, Marketing, Development Opportunities, Evaluation, Funding.

Deadline (revised) for full articles: 5 October, 2019

Article author guidelines: http://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=ijtc



The aims of this Themed Issue of IJTC are to:

1. Define business events and identity the characteristics that distinguish them from cultural, sports and community events, as well as from leisure tourism.

2. Document the positive and negative impacts of business events on cities, including their impacts upon local communities.

3. Review approaches to measuring residents’ attitudes and opinions on business events in their communities.

4. Explore the methods used by cities to attract business events.

5. Investigate the impact on business events of forces operating in the wider market environment, including geopolitical changes, advances in information technology and demographic developments.

6. Consider how business events can generate additional leisure tourism in the cities where they are held.

We invite papers linked to the theme of Business Events in Tourism Cities in the following topics (indicative but not exhaustive themes):

• Definition and categorisation of business events

• Impacts of business events on urban environments and host populations

• Measurement of urban resident attitudes toward business events

• ‘Bleisure’

• City branding

• Destination marketing for business events

• The role of destination image in the process of marketing cities for business events

• The impacts of technology, geopolitical changes and demographics on the business events market

• The sharing economy and business events

• Safety and security at business events

• The supply and design of venues for business events

• Participants’ perception of their own experience of attending business events

• Education and training for business events professionals

• Ethical issues in business events.



Interested authors should email their abstract (200-300 words) or proposal to Dr. J. Andres Coca-Stefaniak ([email protected]) by 12th May, 2019.

Authors will be notified no later than 25th May 2019 on the decision over their abstracts.

Full articles (6,000-8,000 words) should be submitted by October 15th, 2019 using the journal’s online submission system at: https://mc.manuscriptcentral.com/ijtc

Further author guidelines for submission of manuscripts is provided on the journal webpage:
http://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=ijtc

All manuscripts will undergo anonymous peer review.

This paper analyses the profile of locals willing to meet tourists in a context
of experience interchange peer-to-peer (P2P) and identifies factors that
drive such contact in an authentic setting of shared passions. This is a
first step in creating the experiential P2P subindustry that academia,
innovators and experts/trend-watchers have been waiting for over a
decade. The data was collected using the ‘snowball’ sampling technique
among locals from Mallorca (Spain). The results indicate that passion
(within idle capacity) for the activity is a central factor to take into
consideration in experiential P2P activity, together with other personal
(self-perception of managerial and other emotional and communication
skills) factors. In addition, the expressed disinterest in becoming
experiential P2P providers suggests that there are factors of self-image
(especially regarding managerial skills and entrepreneurial attitude) that
play a decisive role in the democratization of tourism – an unexplored
area in tourism literature.