Design Management

The objective of this research is to gain better understanding on the role of the concept stores as a strategic brand management instrument of the luxury and premium fashion firms in the European context. The research objective is approached first from a theoretical perspective by reviewing the existing academic literature on the subject. The empirical primary data was mainly collected through interviewing the key informants on the case study of Hanna Sarèn/Ultimate Design Oy. The analysis unit is the company-owned, European mono brand store.
The research findings confirm that the concept store of the luxury fashion firm has a powerful role as an enhancer of the brand image by building credibility and prestige to the brand. The use of the concept stores for regulating the cash flows and gaining better margins in relation to the other distribution channels is not acknowledged on the current academic literature on subject, while this was the case in regard to the case brand. Furthermore, the research aims to explain the use of the concept store as developing the brand experience. In addition, the research aim to contribute to the conceptualisation of the luxury and the luxury fashion brands.

Product design defines the functions that qualify a product or service, in order to identify and organise the distinctive specifications of the company offer, and to develop goods and services based on analysis of the needs of demand (customer satisfaction). The first imperative for global corporations is, indeed, to deliver value to empowered customers (market-driven management). For global corporations, achieving a differential advantage in terms of product design therefore means designing an offer based on the best interpretation of corporate imitation and innovation processes

PurposeOver recent years there has been a significant drive away from traditional procurement routes where contractors find themselves with an increasing responsibility for the control of the design – a process they have had little experience in managing. Yet this is an area of significant opportunity for those contractors who can adapt quickly and effectively to the changing construction market. However, many current processes are insufficient to manage today's demanding and fast‐moving projects. This paper aims to address this issueDesign/methodology/approachThe paper reflects on the deployment of a design management training initiative to improve performance in a major UK civil and building design and construction company. It investigates the impact of the training initiative, critical practices and a suite of 25 tools on design management performance across the company. The methodology included a structured questionnaire, design management maturity assessment, semi‐structure...

Design management has gained relevance among practitioners and researchers worldwide, and many have been the attempts to conceptualize it formally over last years. However, the role of design professionals acting in design management, as well as their interactions with other team members are seldom explored. This article examines the characteristics of design professionals in design management at both Brazilian and international levels. A literature systematic review was carried out in order to map these scenarios, highlighting different professional profiles according to their working environment and the organizational structure. Through this study, the various roles of design professionals involved in design management were identified, their personal profiles were examined, as well as the main differences arising from two different scenarios.

Creative interventions as a strategic tool in organizations have gained an increased interest with the hope to handle the complex, chaotic and interactional environments in the global competition. In this study we explore an organization which has involved an artist to facilitate a creative change in its working routines. The study is based on qualitative methods inspired by ethnography. Aesthetic perspective on organizations, design thinking and artistic intervention literature form the main theoretical frame. In the first phase of the two-year-long intervention project we have noticed a lot of problems depending on the differing business logics and the artistic logics, the artistic and designerly methods in practice have shown a lot of similarities.

Adaptation of design methodologies to the context in which they should be actually applied is seen as a necessity in order to enhance its acceptance and to widen its application. Even though, a context dependent adaptation is seen as a suitable means to make a substantial improvement of current design methodologies, only few contributions were made over the last years, and it often remains somewhat fuzzy what context actually means. This paper is intended to consolidate the different meanings of context, ways to represent and specify the context and ways to structure the different views on the context. A scheme for categorising influencing factors is presented. The scheme consolidates factors from literature which have been identified as having an influence on design projects. It is seen as a means to support understanding of a design approach and its context. Therefore, the scheme is a consolidation of existing work, which allows a more comprehensive description and analysis of the...

The construction industry has a negative impact on the environment, due the exploitation of raw materials, transportation of materials and the construction process itself. In Brazil, discussions around the alternatives towards a more sustainable construction have led to the adoption of some foreign systems for the environmental evaluation of buildings – particularly the North American LEED certification. On August 2016, registers indicated 354 certified buildings in the country. Despite the dissemination, LEED's validity to orient the production of sustainable buildings should be discussed. This research has the intent to analyse the contribution of LEED rating system for the improvement of environmental performance in Brazilians' buildings. The research method includes, at first, the assessment of certification map, in order to identify LEED type most widely adopted – which revealed the preference for LEED CS (for Core and Schell). Second, the analyses of the scoreboard for each LEED CS certified building. Results indicate that some relevant environmental targets had been often ignored by certain LEED CS certified buildings. So, it is necessary to review the exaggerated importance given to environmental rating systems, and to enlighten some new possibilities that will lead civil construction industry to the next level towards sustainable development.

The literature suggests that internal and external product integration are key elements that facilitate a successful product development outcome. It also suggests that the industrial designer is well placed to be an integrating force within organisations. However, do organisations use industrial designers as integrators of various functions or do they use industrial designers for other reasons? The results from a survey conducted with Australian manufacturing organisations indicate that these organisations perceive the role as ‘an integrator of various functions’ as being the least important role performed by industrial designers. This suggests that the necessity of industrial designers to perform in the role of integrator may reflect rhetoric generated from within the design literature rather than organisational reality.

The planning and management of building design has historically focused upon traditional methods of planning such as Critical Path Method (CPM). Little effort is made to understand the complexities of the design process; instead design managers focus on allocating work packages where the planned output is a set of deliverables. All too often there is no attempt to understand and control the flow of information that gives rise to these deliverables. This paper proposes the combined use of the Analytical Design Planning ...

Design changes in construction projects affect project performances negatively. Professionals should identify the underlying causes of the design changes to increase performance in construction projects. The purpose of this study is to identify the causes of design changes in the Turkish construction industry and examine the effects of these causes on project performance. The study includes three stages. First, a literature review study was conducted to understand the reasons for design changes and their effects on project performance. In the second stage, Architectural competitions in Turkey were listed. Eight winning and constructed projects were selected. Semi-structured interviews were conducted with the architects about design changes in these projects. In the fieldwork, ten factors causing design changes were identified. The most common factor in design change is errors and inconsistencies in the design. Finally, the literature review study and the field study were compared. In the preliminary literature review search, no recent study on the design change issues in the Turkish construction sector was found. Therefore, this study aims to contribute to the literature review with recent research.

Purpose: The purpose of this paper is to present the undertaken literature review regarding the extent to which analysis and research on design management and design managerial skills have been carried out so far. Methodology/approach: A literature review is presented along with several types of management as possible solutions to restraining the problem of introducing design to the organization as a way to develop the organization's innovative activities. Findings: The paper presents design as a type of organization activity important from the point of view of innovation and competitiveness of enterprises. The essence of design and its role in innovative processes are described. Design management and the role of design managers were characterized. Managerial skills necessary for the adequate implementation of design activities in the organization were also shown. The above considerations were based on the literature review. Implications/limitations either for future research, for practice, or for society: Most of the studies are based on research conducted years ago. The topic of design management returns in business practice, but there is little research on this topic in modern enterprises. Especially rarely, these topics apply to small and medium-sized enterprises that could benefit a lot from the implementation of design management. Originality/value of the paper: The paper begins with an overview of the role of the design in the innovation processes and then moves on to the implementation of design management. The author then proposes several categories of the managerial skills required for design activities in the organizations and presents their importance for the innovation activities in the organization.

The emergence of a new production paradigm has been widely discussed in the literature. Concepts developed in operations management research related to the new paradigm should also be valid and useful in construction. Unfortunately, these have been weakly applied in the product development processes in most companies, despite the importance of this process. The product development process (PDP) comprises the

This paper seeks to discern and chart the recent flux in the territory of practice in the consultant industrial design profession. External market conditions, such as globalisation and the repercussions of immediate digital communications, are evolving to create new ways and approaches to business, manufacture and consumption.  These changes are having great impact upon the design industry, and it is suggested that design is moving into a new era of ascendency.  Using a qualitative case study methodology, the research uncovers a distinct shift towards ‘design leadership’ in the context of the new product development (NPD) process for mature product categories.  This flux is manifest in three key areas – designer remit, an expansion in the designer’s skillset, and an increased weighting in the importance of design interfaces.  The notion of design leadership is identified, defined and described.  Finally, the research develops a model to assist practicing designers navigate these changes.

The text, subject of a critical review, is PREDICA: methodological guide (2), whose main theme is design management. This guide was developed by Prodintec Foundation (3) with the consulting support of Mr. Manuel Lecuona. The project PREDICA consisted in editing a simple methods with the aim of promoting design and promoting its implementation within the business strategy of SMEs (4). This text seeks to address the concept of design management as a business strategy and value the presentation that makes PREDICA guide on design management for entrepreneurs.

Page 1. T M I H A N E N S A T D G I E E T S M U I E T G N E N T Article Reprint DESIGN MANAGEMENT JOURNAL How Design Becomes Strategic Birgit Helene Jevnaker, Associate Professor of Industrial Development, Norwegian School of Management BI, Department ...

This thesis is an investigation into understanding the role of design and designers, when branding in social media. The work presented in this study considers what value design can bring to branding in social media. It identifies design skills necessary to work in branding in social media, and investigates how design strategy and marketing strategy can relate to social media strategy. It also examines what roles designers could play in the future of social media.
In order to fully answer these interdisciplinary questions and address this recent phenomenon of social media, the literature review considers three different domains and areas of expertise: marketing, design and social media. With regard to marketing the focus was on the branding literature concerned with strategic brand management and also social marketing management literature. We attempted to connect aspects of brand design that were crucial to the social media field. In the design chapter we focused on its importance to both branding and social media. We addressed the importance of design management in branding today and how it is connected to new research in social media. We analysed social media history and how it has developed into a growing and important platform for brands to connect with consumers and vice versa. We aimed to underline the way these three different areas of expertise connect with one another in an attempt to answer the research questions.
We conducted the empirical work with the collaboration of the one hundred and three multidisciplinary individuals (from marketing, design and/or social media areas) who answered the online questionnaire through a quantitative method approach. Qualitative data was also gathered from the twenty-one individuals through semi-structured interviews with experts in marketing, design and social media areas. We included participants from the United Kingdom and Portugal. We developed two models based on the literature review and empirical data analysis. These models were then validated with thirteen of the expert participants in an online mixed method questionnaire. This ultimately led to the remodelling of the previous models into two new models that combined the feedback and analysis and reflected the overall findings of this thesis.

The term Design Thinking has been given increasingly more attention in existing and forthcoming MBA postgraduate courses. The paradigm set is that management students will profit from practices used in design by approaching management problems like design problems. Design Thinking, however, still seems to be an enigmatic concept, in which attention is clearly focused on ‘designing for non-designers’ notably in management education rather than in design education. As it is likely there is applicability of Design Thinking in both management and design education, this paper investigates interviews with students with design background from MA Innovation Management at Central Saint Martins London, a course at the boundaries of both fields, and how they received Design Thinking during their education. With Interpretative Phenomenological Analysis (IPA) the authors identified four emerging fields: (I) a shift of ownership in a plurality of interpretations, (II) a shift in self-interpretation between creative and/or analytical mind-sets, (III) a common language shared by several discourses, and (IV) the importance of exploration and pace. The results of the interviews are reconnected to the body of literature around Design Thinking and illustrate insights about the possible positions of designers in a non-design specific context.

This chapter is about tricks, tricksters and trickery. We argue that design for the public interest involves tricks. The designer is properly called a trickster. To discuss design in this manner is not intended to imply that designers are somehow amoral or deceitful. Rather it is to signal the manner in which design interacts with organizational and political processes, bewildering intentions.

As organizações do setor público apresentam estruturas e necessidades diferentes das organizações do setor privado, e utilizam a gestão do design de modo mais apropriado à sua própria situação. Apesar de evidências internacionais sobre os benefícios da inserção do design no setor público, pouco se conhece a respeito da relação entre o setor de design e a administração pública da cidade do Rio de Janeiro. Afim de suprir essa demanda, o objetivo desse trabalho é conhecer a relação entre o design e a administração pública carioca, visando o desenvolvimento de estudos posteriores sobre o tema. Desse modo, a presente pesquisa realizou três levantamentos sobre o design na administração pública carioca: (01) através de buscas no sistema Rio Transparente, uma ferramenta digital municipal para a divulgação de informações sobre a gestão governamental, usando a palavra-chave ‘design’ como identificador na razão social das empresas que prestaram serviços para a administração pública carioca; e (02) a aplicação de dois modelos de questionários estruturados online, sendo os sujeitos da pesquisa selecionados em cadastros disponibilizados pelo Laboratório de Gestão em Design – PUC-Rio, a Secretaria de Estado de Desenvolvimento Econômico, Energia, Indústria e Serviços, e o Centro Carioca de Design. Os resultados indicam que os órgãos municipais cariocas trabalham com o design além de suas fronteiras tradicionais, em áreas como o design de serviços e o branding. Adicionalmente, foram encontrados indícios de que a administração pública carioca apresenta baixo grau de maturidade do design, utilizando a disciplina predominantemente em projetos de pequena escala ou em caráter emergencial.

The paper brings forward a case study of pedagogical approach where students getting attuned to mainstream studio design skills were delivered Design Management as a supporting course alongside their core courses in under graduate Industrial Design degree program at National University of Sciences and technology, Islamabad (Pakistan). Associated with design-practice or learning, projected increase in economic growth mainly premised upon the fruits of the China-Pakistan Economic Corridor, the prospects of business; creation and revitalization will arise. This provides an ideal opportunity for design schools in country to create platforms where appreciation of value and profits is integrated with core studio education. The paper looks into one such unique example where a course was first formulated and taught for one semester, parallel to the core studio course. Based on exploration of the wider business context where analysis of the role of design and designer helps in identifying design management as a competitive tool of innovation and business, the course has now become part of the degree program. Skills attributed to identifying opportunity are learnt and later applied to aid the process; ideation and development and analysis of theme, in studio based design projects that followed. This positive use of acquired skills indicate the relevance of management based knowledge, that is mainly centred on creating value and service, in core studio courses. The paper is built on reflective practice that solicits the significance of Design Management as a core competency to be endorsed by design academics and practitioners in Pakistan and developing world.

... BREEAM. ... Buildings are independently assessed and credits given for the achievement of certain environmental criteria, as outlined below. The BREEAM 4/93 falls into two parts: the building's fabric and services, and the operation and management of the building. ...