Article History
Reviewed: Feb 22, 2022
Revised: April 28, 2022
Accepted: June 2, 2022
Nepalese Journal of Business and Management Studies
Vol. 1, No. 1, Page: 1-16
ISSN (Print): 2961-1652, ISSN (Online): 2961-1660
Relationship between Financial Literacy and Student’s
Stock Market Participation
Aaditya Acharya1
Janga Bahadur Hamal2
Abstract
Many studies have investigated the relationship between financial literacy and stock
market participation. However, there are limited studies regarding the association
between students’ financial literacy level and stock market participation in Nepal.
So, the study is aimed to discover the relationship between students’ financial
literacy level and their stock market participation. The study has explored gender as
moderating variable. The independent variable: financial literacy is further classified
into basic financial literacy and advance financial literacy, whereas the dependent
variable is stock market participation. For data collection, a structured questionnaire
was distributed among 144 students, out of which 134 students represent the sample
size. Undergraduate students of ward 16 of Kathmandu metropolitan city were the
study population, which is 3,040. Thus, the required sample size was only 97 using
the Yamane equation. The descriptive and relational research designs were used in
the study. The statistical tools used for data analysis were Mann- Whitney U test,
and Spearmen rank correlation analysis. The finding concludes that financial literacy
level and student’s stock market participation are positively associated with each
other. Further, the finding shows that gender has no moderating effect on financial
literacy level but has a significant effect on stock market participation level.
Keywords: basic financial literacy, advance financial literacy, stock market
participation, students
1. Background of the problem
Knowledge regarding financial assets directs and determines the status of stock market
participation among individuals (Guiso & Jappelli, 2005). Even though people of all
ages require financial awareness and literacy, young undergraduate students should have
1
2
Freelance researcher
Corresponding author:
[email protected]
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Nepalese Journal of Business and Management Studies: Vol. 1, No. 1: August 2022
a high level of financial literacy because their knowledge level affects their family's
financial well-being right after they get married (Danes & Hira, 1987). But surprisingly,
financial literacy is minimal among young individuals and students between the ages of
18 to 24 (Ibrahim, Harun, & Isa, 2009) and they are unsophisticated regarding effective
handling of their money (Feldman, 1976). Many individuals don’t participate in the stock
market simply because they have little or no knowledge of stocks and the stock market
(Rooij, Lusardi, & Alessie, 2011).
The stock market plays a crucial role in the economy. Efficient and effective stock market
participation supports the economic growth of the country (Masoud, 2013). For efficient
and sustainable market participation and overall growth of the market, investor literacy
and their commitment to long-term investment is a must (Kadariya, Subedi, Joshi, &
Nyaupane, 2012). In this context, literacy means financial literacy which in simple
parlance is understanding of financial instruments and the financial market.
Across the globe, investors are increasing rapidly and are investing more actively than
before due to the availability of information and ease of investing remotely (Relli, 2021).
In Nepal, after the adaptation of the online trading system in NEPSE in 2018, there has
been tremendous growth in investors investing in the stock market (Securities Board of
Nepal, 2021). Along with ease of technology, there has been the introduction of various
unique and complex types of financial products and services, making it very difficult
to analyze and understand these products and services for financially novice investors
(Rooji, Lusardi, & Alseeie, 2007).
Additionally, in Nepal, out of the total dematerialized beneficiary accounts, which is the
most required element to invest in securities, only 38.7 percent of accounts are owned
by women, which indicates their lower participation in the stock market (Dhungana,
2020). There might be substantial welfare loss for women from not participating in the
stock market since equity investment and equity return are essential determinants of the
long-run return to individual savings (Cocco, Gomes, & Maenhout, 2005). In 2017, the
government of Nepal (GoN) shared a vision to create financial awareness among students
and promote inclusive participation in all economic activities through Nepal’s Financial
Sector Development Strategy (FSDS).
But despite the great priority for financial literacy and inclusive participation, there
is a lack of studies that examine various determinants of undergraduate students’ stock
market participation in Kathmandu. Also, limited research was carried out to examine the
moderating effect of gender in the relationship between financial literacy and stock market
participation. Thus, it is necessary to carry out a study that aims to analyze the relationship
between financial literacy and stock market participation and find out if there is a moderating
effect of gender in this relationship. This research aims to answer the following questions:
What is the level of financial literacy and stock market participation across male and
female undergraduate students in Kathmandu?
What is the relationship of financial literacy with the stock market participation of
undergraduate students in Kathmandu?
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Relationship between Financial Literacy and Student’s Stock ... : Acharya and Hamal
2. Objectives of the study
Stock market participation and its determinants being crucial factors contributing to the
economic welfare of people are prioritized and studied profoundly in developed counties.
However, in developing countries like ours, there are very limited studies. On top of that,
minuscule research was carried out using undergraduate students as a sample. Similarly,
female counterparts were found to be negligible in terms of both market participation,
and previous research carried out. So this paper has attempted to measure gender as
moderating variable. The major objective of the study is to examine the relationship
of financial literacy with the stock market participation of undergraduate students in
Kathmandu. The specific purposes of the study are:
To examine the level of financial literacy across male and female undergraduate
students in Kathmandu;
To examine the level of stock market participation across male and female
undergraduate students in Kathmandu; and
To analyze the relationship of financial literacy with stock market participation of
undergraduate students in Kathmandu.
3. Literature survey
Among various theories, the theory of Financial Self-Efficacy (FSE) is regarded as an
important theory in behavioral finance. The theory of Financial Self-Efficacy (FSE) is
considered a unifying theory of behavioral change. This theory was developed and derived
from the Self-Efficacy theory. The Self-Efficacy theory argues about the perceived ability of
an individual that he can do anything if he decides to do it (Bandura, 1997). Financial selfefficacy (FSE) refers to one’s belief in their ability to achieve financial goals (Forbes &
Kara, 2010). FSE helps to understand how individuals manage their ability to understand
financial products and services if they feel the necessity to learn and be well-literate
and hence the level of self-efficacy is influenced by various factors such as mastery
experiences, vicarious experience or modeling, verbal persuasion, and physiological and
affective state (Muizzuddin, Ghasarma, Putri, & Adam, 2017).
Financial literacy is knowledge about the stock market and various financial instruments.
Previous studies have focused on advanced financial literacy. We find that basic financial
literacy can explain a large part of the gender gap in stock market participation. Several
studies were conducted to see the effect of advanced financial literacy on share market
participation. But very few studies were done to see if the gap in financial literacy was
caused by gender differences (men and women).
Thapa and Nepal (2015) conducted a study to examine the financial literacy of college
students in Nepal. The study's main objective was to discover the status of financial
literacy among college students in Nepal and examine its relationship based on students’
demographic, educational, and personality characteristics. The study concluded college
students were familiar with the basic concept of financial literacy, and the level of
financial literacy was determined by their family, income, age, stream of education, type
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Nepalese Journal of Business and Management Studies: Vol. 1, No. 1: August 2022
of college they study, and their financial attitude. Similar research was carried out by
Ibrahim, Harun, and Isa (2009) which aimed at assessing the level of financial literacy
among degree students in the UiTM Kedah campus in Malaysia. The level of financial
literacy was found to be influenced by gender and mother’s education background
but not by programs and semester(parts). Results concluded limited financial literacy
among students between 18 and 24 years in Malaysia. Suggestion to conduct money
management and financial training targeting students below age 18 was given. Thus, the
study hypothesizes:
H01: There is no significant median difference on the financial literacy level across male
and female undergraduate students in Kathmandu.
Danes and Hira (1987) carried out research to describe the money management knowledge
of college students and to identify those students’ characteristics that justify the differences
in knowledge. In the study, money management covered five areas which were credit
cards, insurance, personal loans, record keeping, and overall financial management. It
was found students had a lower level of knowledge in insurance, credit cards, and overall
financial management areas. Students’ sex, marital status, and age were significant in
explaining the difference in the level of knowledge in various areas.
Kadariya, Subedi, Joshi, and Nyaupane (2012) intended to find out the relationship
between investor awareness and volume of equity investment in the secondary market of
Nepal. The study also aimed to analyze the accessibility of market information to equity
investors. The study concluded that there is a problem with access to market information
for equity investors in the secondary market. The study concluded by stating the necessity
of information accessibility to investors in order to increase their awareness level which
will then increase the level of equity investment.
Dangol and Shakya (2017) aimed to analyze the investment pattern of financially
literate persons in Nepal. This study concluded that high financial literacy guides people
to choose riskier investments while they expect high returns. Also, Bhushan (2014)
conducted research to study how the financial literacy level of salaried individuals affects
their awareness and investment preferences toward financial products. The study showed
that respondents in the high financial literacy category had a higher level of awareness
regarding financial products and were inclined towards investment activities. In contrast,
respondents in the low financial literacy group showed a higher preference for bank
deposits and post office savings.
Rooji, Lusardi, and Alseeie (2007) researched to understand the independent effect of
financial literacy on stock market participation. Results showed even with a higher level
of education; financial literacy was very low. A positive relationship between high literacy
and participation was found even when a large set of demographic features and income
and wealth were controlled. Thus the study concluded that a low level of financial literacy
results in low-level stock market participation.
Almenberg and Dreber (2011) carried out research to explore the relationship
between the gender gap in stock market participation and financial literacy. The
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Relationship between Financial Literacy and Student’s Stock ... : Acharya and Hamal
primary objective of this study was to examine whether the wildly seen gender
gap in stock market participation could be justified by the difference in financial
literacy between men and women. The result showed women were less likely to
participate in the stock market. Also, women were more educated, had low income,
and scored lower on basic as well as advanced financial literacy. Furthermore, the
study stated that women were typically less risk-takers than men. The research came
to a conclusion that the gender gap in stock market participation disappeared when
investment knowledge, risk attitude, and education were controlled. Based on these
reviews following hypotheses are formulated:
H02: There is no significant median difference on the stock market participation level
across male and female undergraduate students in Kathmandu.
H03: There is no significant relationship of financial literacy with stock market participation
of undergraduate students in Kathmandu.
Barasinska and Schafer (2017) investigated the importance of social norms for shaping
the decision of women and men to participate in the stock market and aimed to disentangle
the various channels playing a role in this decision. The study claimed that in countries
with a higher asymmetry in gender role prescriptions, women were more likely to make
investments that were overly adverse risk compared with the self-reported risk tolerance
level. The finding of the study was consistent with the interpretation that female investor’s
behavior is shaped by gender role prescriptions.
In this regard, the research framework of the study is shown in Figure 1. Financial literacy
was an independent variable and was classified into basic financial literacy and advance
financial literacy. Gender was used as moderating variable to see its influence in the
relationship between dependent and independent variables.
Financial literacy
•
•
Basic financial literacy
Advance financial literacy
Stock market participation
Gender (Male and Female)
Figure 1. Research framework of the study
Financial literacy is the knowledge and understanding of financial concepts and risks
and also having skills, motivation, and confidence to apply such knowledge to make
effective decisions in order to enhance the financial well-being of individuals and society
(Organization for Economic Co-operation and Development, 2005). Financial literacy
is the ability to understand financial products and the financial market. There are large
varieties of financial products and also the financial market is very diversified, so financial
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Nepalese Journal of Business and Management Studies: Vol. 1, No. 1: August 2022
literacy is further classified into basic financial literacy and advance financial literacy.
Basic financial literacy is measured by one’s ability to understand interest compounding,
inflation, time value of money, and money illusion. Likewise, advance financial literacy
comprises knowledge regarding the function of the market, ownership status of stocks,
risk and rewards associated with various financial instruments, and effects of interest
fluctuation. Thus, students possessing both basic and advance financial literacy are
considered financially literate and will therefore be encouraged to participate in the stock
market.
Stock market participation is the ownership of shares in a company or property, and the
purchase of these shares can be made through options or by allowing partial ownership
rights in exchange for financing (International Monetary Fund, 1988). Household
ownership of any shares in publicly held corporations, mutual funds, or investment
trusts is considered as stock market participation (Giannetti & Wang, 2016). So, simply
stock market participation is purchasing shares either through initial public offerings or
directly from the secondary market. Stock market participation is influenced by economic
conditions, availability of market information, ease of participation, financial literacy,
and the like (O’shea & Davis, 2021). Here in the study, stock market participation is
measured by preferability and easiness degree to invest in stocks, level of risk-taking,
investment frequency, and choice of channel to invest in stocks. Therefore, this study
intends to measure all these determinants of stock market participation.
4. Research methodology
Research methods are the strategies and processes used in collecting and analyzing
data. This section presents the research methods designed to accomplish the study
objectives. It briefly describes the research design, population, and analysis tools
used in the study.
The research design refers to the overall tactics that the researcher chooses to combine the
different components of the study in a systematic and logical way, along with ensuring the
chosen design will effectively address the research problem (Vaus, 2001). A quantitative
research design was applied in this study. In regard to the study's objectives, descriptive
and relational were used to address every issue critically. The descriptive research design
was used to develop statistical information regarding student’s demographic profiles,
behaviors, and traits. Similarly, the relational research design was applied to discover if
there is a relationship between independent and dependent variables.
The population is defined as the pool of individuals from which a statistical sample
is drawn for any given study. A good sample should adequately represent the
characteristics of the entire population. The population selected for the study was
undergraduate students from ward 16 of Kathmandu metropolitan city. Samples
were drawn conveniently representing students enrolled in management and nonmanagement programs in both government and private colleges. According to
the University Grant Commission (2021) population of undergraduate students in
Bagmati province is around 3.6 percent. Using this assumption, 3.6% of the total
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Relationship between Financial Literacy and Student’s Stock ... : Acharya and Hamal
population of ward 16 of KMC is our sample population i.e. 3,040. Hence, the
required sample size is 97, which assumes a margin error of ±10 (Yamane, 1967).
However, 134 valid samples were gathered and used in the study. The day before
the collection of the sample, permission to collect the sample was received from the
college head of that particular college. The sample was collected from 26th September
to 28th September, 2021. On the day of sample collection, respondents were gathered
together in classrooms in their respective colleges and were requested to fill out the
questionnaire. Respondents responded in real-time in the classroom in a somewhat
controlled setting.
Both primary and secondary data were used in the study. For the collection of primary
data, a survey questionnaire was designed. A structured questionnaire consisting of 18
items was developed, and a total of 144 questionnaires were self-administrated. The
questionnaire was kept confidential among participants till the time of the survey, and
the use of a calculator, mobile phone, and the internet was restricted. A total of three sets
of unique questionnaires were prepared by changing the order of questions and answers
from the first set of questionnaires. This was done to control students from copying
answers from each other which will increase the validity of responses. 13 questions were
in the form of 5 points Likert scale. Among these 13 Likert scale questions, the first
9 questions were objective in nature so each had a different choice of answer and had
a particular correct answer. Out of 9 questions, 4 questions were aimed at measuring
basic and 5 questions were aimed at measuring advanced financial literacy, and these
questions were compiled and used by Rooji, Lusardi, & Alseeie (2007). And remaining
4 items with answers ranging from strongly disagree to strongly agree were used to
measure stock market participation level. These items were derived from the research
work of Bhushan (2014) and were slightly modified. Likewise, secondary data was used
to compliments primary data, which was collected through various textbooks, journals,
and research articles.
Various statistical tools were used after coding and inputting surveyed data. Different
descriptive statistical tools were used for data representation such as frequency, percentage
cross-tabulation, bar-diagram, mean, median, mode, standard deviation, and variance.
Similarly, different inferential tools were used for data analysis and testing hypotheses,
such as Mann- Whitney U test and Spearmen rank correlation analysis. In the study,
the Mann- Whitney U test is performed to calculate the median differences in financial
literacy and stock market participation across males and females. In addition, spearmen
rank correlation analysis is performed for this study due to the ordinal nature of data in
independent variables. Here, correlation is carried out to find the degree of association
between independent and dependent variables for all samples.
5. Presentation and analysis of the data
Various statistical tools and techniques are used to measure the effect of financial literacy
on student’s stock market participation. Both descriptive and inferential analysis are
employed for uncovering results and findings.
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Nepalese Journal of Business and Management Studies: Vol. 1, No. 1: August 2022
73.9
Female
99
26.1
Male
35
0
20
40
60
Percent
80
100
120
Frequency
Figure 2. Gender of the respondents
The Figure 2 needless to say, describes the respondent’s outline according to their
gender. There is a difference in participation in terms of gender, as evident in Figure 2.
There were 134 respondents in the study. Among 134 respondents, 35 were male, and 99
were female. Hence, the majority 73.9 percent of the respondents were female, and the
remaining 26.1 percent of the respondents were male.
70.1
20-26
94
29.9
Below 20
40
0
10
20
30
40
50
Percent
60
Frequency
Figure 3. Age group of the respondents
8
70
80
90
100
Relationship between Financial Literacy and Student’s Stock ... : Acharya and Hamal
The Figure 3 illustrates the respondent’s outline on the basis of their age group. Out of
total 134 respondents, 40 respondents were below 20 years, and 94 respondents were
between 20 and 26 years. The Figure 3. clearly portrays the majority 70.1 percent belong
to the 20-26 age group, whereas the rest 29.9 percent were below 20 years.
43.3
Non-management
58
56.7
Management
76
0
10
20
30
Percent
40
50
60
70
80
Frequency
Figure 4. Education stream of the students
The Figure 4 shows respondent’s profiles on the basis of their education stream. Out
of the total 134 respondents, 76 respondents were from the management stream, and
58 respondents were from the non-management stream. The Figure 4 shows that 56.7
percent of respondents belong to the management stream, whereas 43.3 percent are from
the non-management stream.
Table 1
Basic financial literacy
Basic literacy questions
Interest compounding
Inflation
Time value of money
Money illusion
Mean
Correct
N
51
44
53
53
50.25
Incorrect
%
38.10%
32.80%
39.60%
39.60%
37.53%
N
83
90
81
81
83.75
Total
%
61.94%
67.16%
60.45%
60.45%
62.50%
N
134
134
134
134
134
%
100.04%
99.96%
100.05%
100.05%
100.03%
Basic financial literacy measures the knowledge of respondents on different aspects,
namely interest compounding, inflation, time value of money, and money illusion.
Table 1 shows student’s literacy level in basic finance. Out of a total of 134 students, only
about 50 students know the correct answers to questions related to basic financial literacy,
which is just 37.53%. Maximum of respondents about 63% gave the wrong answers.
Since very few students state they do not know the answer, they are treated similarly as
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Nepalese Journal of Business and Management Studies: Vol. 1, No. 1: August 2022
students giving wrong answers. Among four questions asked, inflation-related questions
were answered incorrectly by most of the respondents.
Table 2
Advance financial literacy
Advance literacy questions
Which of the following statements describes
the main function of the stock market?
Which of the following statements is correct?
If somebody buys the stock of firm B in the
stock market.
Considering a long time period (for example
10 or 20 years), which asset normally gives
the highest return?
When an investor spreads his money among
different assets, does the risk of losing money:
If the interest rate falls, what should happen to
bond prices?
Mean
Incorrect
Correct
Total
N
75
%
56.00%
N
59
%
44.03%
N
134
%
100.03%
72
53.70%
62
46.27%
134
99.97%
57
42.50%
77
57.46%
134
99.96%
55
41.00%
79
58.96%
134
99.96%
32
23.90%
102 76.12%
134
100.02%
58.2 43.42%
75.8 56.57%
134
100.0%
Table 2 illustrates the advance financial literacy level of students in Kathmandu. Advance
financial literacy includes understanding the functioning of the stock market, the risk
and return of different assets, and the effect of interest fluctuation in the price of bonds.
Among 134 students, on average only about 58 students know the correct answer which
is around 43% of the total sample. The remaining 57% of students do not know the
correct answer.
Due to a minuscule number of students stating that they do not know the answer, they
are generalized and treated similarly to students giving wrong answers. Question with
the maximum correct answer is about the functioning of the stock market. Likewise,
the question with the minimum correct answer is regarding the effect of interest rate
fluctuation on bond price.
Student’s stock market participation was accessed by asking their opinions regarding
different statements related to market participation. To collect their opinion, a 5-point
Likert scale was used. From interpreting tabulated responses of the students in Table
3, it shows that students are undecided about the statement of being comfortable
investing in stock with a weighted mean of 3.27. Respondents also cannot decide
their preference to invest in stocks over bank savings and fixed deposits with a
weighted mean of 3.32.
Similarly, students have a neutral response to statements regarding taking high risk for
high return and regarding frequently investing in stocks with a weighted mean of 3.01
and 3.08 respectively.
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Relationship between Financial Literacy and Student’s Stock ... : Acharya and Hamal
Table 3
Survey on stock market participation
Statements
I find it comfortable to invest in
stocks.
I prefer investing in stocks more
than bank saving and fixed
deposits.
I am willing to take high risk for
high return.
I invest frequently in stock
market.
Grand weighted mean
Rating
SDA DA
U
A
SA
Total
responses
Weighted
value
Weighted
mean
25
9
32
41
27
134
438
3.27
18
18
37
25
36
134
445
3.32
25
20
41
24
24
134
404
3.01
20
25
35
32
22
134
413
3.08
3.17
Results of descriptive statistics for the dependent variable, stock market participation is
given in Table 4. Descriptive statistics mean, median, and standard deviation of stock
market participation for all sample respondents and for male respondents and female
respondents separately is given in the table.
Table 4
Descriptive statistics of stock market participation
Sample/Statistics
N
Mean
Median
STD
Male
Female
All
35
99
134
3.62
3.01
3.17
3.75
3.00
3.25
0.97
0.95
0.99
The table shows that the mean stock market participation for all samples is 3.17. The
mean for a male sample is 3.62, which is higher than all sample mean and also higher
than the mean for a female sample, which is 3.01. The median of the total sample is
3.25. Likewise, the median for just male sample is 3.75 and for a female sample is 3.00.
Both mean and median tell us that stock market participation of male students is greater
than female students. The standard deviation for all samples is 0.99, which is greater
than the values of both male and female samples. The female sample is found to have
the lowest standard deviation of 0.95, whereas the male sample has a standard deviation
of 0.97. This output interprets that there is more variation in male’s mean stock market
participation than female’s mean stock market participation.
The Mann- Whitney U test is used to measure median difference when there are only
two levels in moderating variables. Here in Table 5, Mann- Whitney U test is performed
to measure the median difference of stock market participation across gender: male and
female. The median difference in this study was preferred over the mean as it reduces the
effect of extremely large or small values in data.
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Nepalese Journal of Business and Management Studies: Vol. 1, No. 1: August 2022
Table 5
Mann- Whitney U test across gender
Test Statisticsa
Mann-Whitney U
Wilcoxon W
Z
Asymp. Sig. (2-tailed)
a
Basic financial
literacy
1378.5
6328.5
-1.852
(0.064)
Advance
financial literacy
1357
6307
-1.95
(0.051)
Stock market
participation
1114
6064
-3.145
(0.002)
Grouping Variable: Gender. The values in parentheses are p-values.
The p-value for basic financial literacy and advance financial literacy is found to be
0.064 and 0.051 respectively. Both the p-values are greater than 0.05 which concludes
that there is no significant median difference on each basic financial literacy level and
advance financial literacy level across male and female respondents. Similarly, the
p-value for stock market participation is 0.002, which is less than 0.01. So, the null
hypothesis is rejected at a 99% confidence level. Therefore, there is a significant
median difference on stock market participation across male and female undergraduate
students in Kathmandu.
Table 6
Correlation analysis
Basic financial
literacy
Variables
Basic financial literacy
Advance financial
literacy
Stock market
participation
**
Correlation Coefficient
Sig. (2-tailed)
Correlation Coefficient
Sig. (2-tailed)
Correlation Coefficient
Sig. (2-tailed)
Advance
financial
literacy
Stock market
participation
1
.422**
(0.001)
.293**
(0.001)
1
.370**
(0.001)
1
Correlation is significant at the 0.01 level (2-tailed). The values in parentheses are p-values.
Spearmen correlation analysis of the variable is performed for all samples which is
presented in Table 6. The table visualizes that the p-value of 0.001 is less than 0.01 so,
the correlation between basic financial literacy and stock market participation is positive
and significant at a 99% confidence level with a correlation coefficient of 0.293. Thus, it
concludes a significant relationship between basic financial literacy and undergraduate
students' stock market participation. Similarly, a p-value of 0.001 which is less than 0.01,
makes the association between advance financial literacy and stock market participation
positive and significant at a 99% confidence level with a correlation coefficient of 0.370.
Therefore, it concludes a significant relationship between advance financial literacy and
stock market participation.
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Relationship between Financial Literacy and Student’s Stock ... : Acharya and Hamal
6. Findings and discussion
The major findings of the study are as follows:
There is no significant difference in basic financial literacy level across male and
female undergraduate students since the p-value is 0.064, which is greater than 0.05.
It indicates that the basic financial literacy level is the same among male and female
undergraduate students. Likewise, no significant difference was found in advance
financial literacy level among male and female undergraduate students as the p-value
of 0.051 is greater than 0.05. Thus, the advance financial literacy level is equal among
male and female undergraduate students.
There is a significant difference in stock market participation level across male and
female undergraduate students since the p-value is 0.002, which is less than 0.01.
Therefore, the stock market participation level across gender is not the same, which
is statistically significant at a 99 percent confidence level.
The relationship of basic financial literacy level with students' stock market
participation level is found positive and significant at 99 percent confidence
level with a correlation coefficient of 0.293. Here, the p-value is 0.001. Since
the p-value is less than 0.01, a significant relationship is obtained. Likewise,
the relationship of advance financial literacy level with students’ stock market
participation level is positive and significant at 99 percent confidence level with a
correlation coefficient of 0.370. The p-value is given as 0.001 which is less than
0.01 establishing a significant relationship. Thus, the literacy level of students
positively influences their participation in the stock market.
To meet the study's objective, an independent variable: financial literacy was further
classified as basic and advance financial literacy. The moderating effect of gender was
observed for basic financial literacy level, advance financial literacy level, and stock
market participation. From the data analysis of basic and advance financial literacy levels,
no significant difference in both financial literacy levels across male and female was
found. Therefore, gender has no significant role in influencing students' financial literacy
levels in the case of ward 16 of KMC. The results are consistent with Thapa and Nepal
(2015), which observed an insignificant effect of gender on students’ financial knowledge.
But it contradicts with Danes and Hira (1987), which confirmed the significant effect of
students’ sex on their level of financial knowledge.
This study observed significant differences on stock market participation level across
gender which is consistent with the notion of Ibrahim, Harun, and Isa (2009) which states
that there is a difference in participation in financial decisions across male and female
degree students in Malaysia. This result also aligns with the findings of Barasinska
and Schafer (2017), which concluded that men are more likely to invest in stocks than
women. Therefore, we can conclude female undergraduate students of ward 16 of KMC
comparatively participate less in the stock market than male students.
There is a positive and significant relationship between literacy level and students’ stock
market participation. The result concludes that financial literacy level has a great role in
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Nepalese Journal of Business and Management Studies: Vol. 1, No. 1: August 2022
influencing students to participate in the stock market. This result is harmonious with
most of the findings from previous studies. Rooji, Lusardi, and Alseeie (2007) found
a positive relationship between financial literacy level and stock market participation.
Likewise, Almenberg and Dreber (2011) identified a significant association between
investment knowledge and stock market participation. The results of this study support
both notions. The overall result of the study supports the theory of FSE. Male and female
students have the same level of financial literacy. However, male students participate
more in the stock market, showing a high self-efficacy level.
7. Conclusion and implication
Results from the analysis show that both basic and advance financial literacy level across
gender is the same. Further, it concludes that male and female students have the same
level of knowledge regarding various financial concepts like interest compounding,
inflation, time value of money, money illusion, functioning of the stock market, risk and
return of stocks, and so on. However, stock market participation level is different across
gender. Female students are found participating less in the stock market than that of male
students. Similarly, the analysis of rank correlation, shows that there is a positive and
significant relationship between students’ financial literacy level and their participation
in the stock market. Therefore, a change in financial literacy level will positively change
students’ stock market participation.
The findings from this study will help the share market regulatory body to formulate
policies that will aid to increase students’ participation in the stock market, especially of
female students. It came to light that the financial literacy level of female students is the
same as compared to male students, but they participate less in the market.
Stock market participation is the strongest means of attaining financial empowerment
for the overall empowerment of women. So, the outcome of this study is the reference
of lacking in gender equality and women empowerment. Therefore, the policies can
be developed and implemented accordingly. Knowing the result of this study will help
brokerage firms and banks in ward 16 of KMC to design various banking and investment
products and services targeting female students. Financial institutions should realize the
difference in customers' financial needs according to their gender. Therefore, they should
bring customized products and services to meet the needs of both male and female.
8. Delimitations of the study
Due to the selection of a small sample from only one ward of Kathmandu Metropolitan
City, the result from the study may not be generalized to students residing in other wards.
Furthermore, the study was carried out at a single point in time using only one independent
variable, so the scope of result may be limited. The independent variable i.e. financial
literacy, is an objective measurement of students’ financial knowledge. Therefore, the
study should be done in a controlled setting which might not have been fully attained in
the study.
14
Relationship between Financial Literacy and Student’s Stock ... : Acharya and Hamal
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Nepalese Journal of Business and Management Studies: Vol. 1, No. 1: August 2022
Appendices
Appendix 1
Gender and practice of investing in IPOs
Investment in IPOs
Gender
Male
Female
Total
Total
Count
% within Gender
Count
% within Gender
Yes
28
80.00%
55
55.60%
No
7
20.00%
44
44.40%
Count
83
51
134
% within Gender
61.90%
38.10%
100.00%
35
100.00%
99
100.00%
Appendix 2
Gender and practice of investing in secondary market
Investment in secondary market
Gender
Male
Female
Total
Count
% within Gender
Count
% within Gender
Count
% within Gender
Yes
No
12
34.30%
10
10.10%
22
16.40%
23
65.70%
89
89.90%
112
83.60%
16
Total
35
100.00%
99
100.00%
134
100.00%