Benefit
How Beauty Brand Benefit Creates New Power Categories
Benefit CEO Christie Fleischer likes the unexpected.
Marigay McKee Has Her Moment
Marigay McKee was honored at the annual "Power of Women to Make a Difference" luncheon benefiting the United…
LVMH Ramps Up Métiers d’Excellence Apprenticeship in the U.S.
Tiffany & Co. and Benefit Cosmetics have launched new programs and are committed to hiring apprentices.
Benefit Cosmetics Taps Alix Earle for Limited-edition Beauty Bag
The bag is available through Sept. 9 at Ulta Beauty.
Sephora Launches a New Recycling Program
Benefit, too, has also launched a recycling initiative. Both programs are in partnership with Pact Collective.
EXCLUSIVE: Benefit Cosmetics Taps Rickey Thompson for ‘Brow Tales’ Campaign
The social media personality is best known for his comedic videos on TikTok, Instagram and, previously, Vine.
Bien Abyé Steps Up to Help Haiti
Proceeds from the silk bandana style will benefit Fleur De Vie and From Here to Haiti, aiding hurricane…
Crocs, Benefit Cosmetics Team on First Collaboration
The brands are partnering on two footwear styles inspired by '90s nostalgia.
Benefit Cosmetics Invests in Virtual Event for Mascara Launch
The company is said to have spent $500,000 on a digital event that drew 77,000 visitors.
Inside Ulta Beauty’s New NYC Herald Square Store
"The New Yorker, they like to get in and get out."
Jane Ford: A Rule-Breaker Who Helped Define the Modern Beauty Industry
Benefit cofounder Ford, 73, died at home on Dec. 2.
Benefit Cofounder Jane Ford, 73, Dies
Jane Ford created one of beauty's original indie brands, Benefit.
Giuliana Rancic Returns for CEW, QVC HSN Beauty With Benefits
The multimedia fundraiser, aptly digital-native for sequestered participants, goes live on Thursday, May 28.
Benefit Names Christie Fleischer as CEO
Fleischer was previously head of global consumer products at Netflix.
Benefit Gets Into Laser Facials With BenefitSkin
BenefitSkin is the first of a series of forthcoming services from the beauty company.