LONDON — Private member’s club Annabel’s has unveiled a new look in honor of World Amazon Day, made in collaboration with The Caring Family Foundation, or TCFF, one of the U.K.’s largest donors to Brazilian reforestation.
The Indigenous headdress-inspired arch pays homage to the Nukini community, which has received support from the TCFF.
“We, the Nukini people, are honored to see our headdress featured in Annabel’s facade. The red symbolizes our strength and courage, yellow and blue represent our warriors who protect the forest, and green honors our female leaders safeguarding our land and people,” said Val Nukini, the community’s leader.
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“By showcasing these colors, Annabel’s highlights our resistance, victories and the rich heritage of our territory,” he added.
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The eye-catching setup features a single burning feather floating away, symbolic of how delicate the world’s ecosystem is, and how deforestation, illegal mining and environmental degradation destroy it.
Marking the fifth year, the foundation and club have collaborated, its positive impact is palpable, resulting in more than 2 million trees being planted in Brazil.
In the U.K. and Brazil, upward of 2 million meals have been delivered, as well as more than 20,000 domestic abuse services administered.
“We are thankful to once again bring this powerful display to the heart of London, created in collaboration with the Nukini community, to continue raising awareness for this vital cause at Annabel’s,” said Tatiana Kharchylava, creative director of The Birley Clubs.
This year, the foundation plans to fund 14 community seedling nurseries across five different regions, enabling families to significantly increase their income over three years.