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Retail personalization guide. Retail personalization starter guide. Starter guide: Retail personalization with Writer.
WRITER FOR RETAIL & CONSUMER GOODS
PDP app example for eCommerce & Retail

Generative AI built for retail

Quickly build personalized shopping experiences and accelerate your business with generative AI trusted by industry leaders and brands.

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Leading brands use Writer
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BENEFITS

Drive impact with production-ready AI for retail

Writer is the most customizable and user-friendly enterprise AI platform for building production-ready AI applications, with proven solutions for retail and brands.

Save time & money

Save time
& money

Reduce agency costs and enable revenue-generating functions to focus on creative, strategic tasks.

3,000+ hrs

Saved on average per year by go-to-market teams.

Accelerate engagement

Accelerate
engagement

Build your customer base with personalized, on-brand shopping experiences.

40%

Growth in non-branded search traffic.

Improve efficiency

Improve
efficiency

Streamline collaboration and accelerate time to market by automating retail operations.

30%

Increase in reported operational efficiency.

Drive growth

Drive
growth

Scale business transformation and reach new markets faster with production-quality apps.

20

AI apps deployed per
month.

How do you use Writer AI Studio to accelerate your workflows?

“Writer doesn’t follow trends that are happening in the industry, but actually creates products and infrastructure that lead the way.”

Ranjan Roy
VP of Strategy
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TOP USE CASES

Proven retail AI solutions

Customized to your brand, product lines, and customers

Digital shelf

  • PDP creation
  • Marketplace PDP variations
  • Performance analysis
  • SEO updates

Operations

  • Internal knowledge assistants
  • Brand & compliance reviews
  • HR & internal comms
  • RFP analysis and response

Content studio

  • Automated campaign workflows
  • Digital content creation
  • Personalization
  • Point-of-sale collateral
EXAMPLE WORKFLOW

Writer transforms workflows end-to-end

From product ID to PDP to campaigns, build, personalize, and optimize in hours.

Before: 7 steps

  • Hire copywriting agency
  • Research
  • Messaging
  • Draft
  • Edit
  • Compliance review
  • Format

Before: 7 steps

  • QA testing
  • Upload each page
  • Review pages
  • Edit
  • Upload into CMS
  • Manually publish
Example of scaling PDP creation using an AI app

Before: 7 steps

  • Review requirements
  • Rewrite
  • Update voice and tone
  • Reformat
  • Copy edit
  • Publish
Example of optimizing a PDP based on several retailers

Before: 7 steps

  • Review personas
  • Review messaging
  • GTM strategy
  • Write social copy
  • Write ad copy
  • Write blog copy
  • Compliance check
  • Copy edit
Example workflow to launch a PDP using an AI app

Before: 7 steps

  • Hire translation services
  • Review pages
  • Translate each
  • Edit for accuracy
  • Update for keywords
  • QA review
Example of how to use an AI app to update a PDP
Writer
WHY WRITER

The most customizable generative AI platform

Everything you need to build AI apps that support the complexity and scale of dynamics of your business.

Your workflows

Your workflows

Get started quickly with prebuilt apps for the most popular retail use cases, build your own apps with no-code tools in Writer AI Studio, or partner with Writer to get custom apps built for you.

Example of AI apps: Customer FAQs, Image analyzer, outbound email, and product description pages
Your brand

Your brand

Our AI guardrails help you automate your style guide, drive brand adherence, and enforce a consistent voice to amplify your brand identity and create consistency across every shopping experience.

Your data

Your data

Securely connect Writer to your internal data sources in just one click, delivering responses relevant to your products and personalized to your company.

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Writer Knowledge Graph

“Writer is onto something amazing. Their full-stack platform, deep customer-centricity, and high-touch approach to services truly sets them apart.”

Ajay Dhaul

Ajay Dhaul
SVP of Data & Applied AI

RESOURCES
Writer apps for retail

Writer apps for retail

See how Writer works with example AI apps for retailers and brands.

Adore Me customer story

Adore Me case study

Read how the Victoria’s Secret-owned brand transforms their global digital shelf and marketing with Writer.

Curology customer story

Curology case study

Discover how the leading personalized skincare brand uses Writer to elevate their retail strategy and customer communication.

Reimagine your workflows with generative AI for retail today