Product type | Breakfast cereal |
---|---|
Owner | Post Holdings |
Produced by | Post Consumer Brands |
Country | U.S. |
Introduced | 1930 |
Previous owners | Little Crow Foods |
Website | postbrands.com/cocowheats |
CoCo Wheats is a brand of instant, chocolate flavored breakfast cereal introduced in 1930 and currently owned by Post Holdings. [1] The brand was originally owned by Little Crow Foods, and bought by MOM Brands in 2012. [2] Three years later, MOM Brands was bought by Post Holdings in 2015.
CoCo Wheats is a wheat/farina cereal, flavored with cocoa. It competes with Chocolate Flavored Malt-O-Meal and Chocolate Flavored Farina.
Cereal mascots Pepper and Perry first surfaced in 1959, appearing in an animated commercial titled "Cuckoo Land." The ad features Mel Blanc voicing Pepper the parrot and a cuckoo bird. [3] Many years later in 1993, the commercial was redone and edited in color with Blanc's original voice-overs intact.
In 2005, an Indianapolis Monthly writer spent a week eating food produced in Indiana, including CoCo Wheats. He wrote: "I sit down to breakfast humming the jingle for CoCo Wheats, made by Little Crow in Warsaw: CoCo Wheats, Coco Wheats can't be beat, the creamy hot cereal with the cocoa treat. Well, guess what: CoCo Wheats can be beat. They're pasty, only vaguely chocolatey; I don't like them any more than I did when I was eight years old." [4]
Porridge is a food commonly eaten as a breakfast cereal dish, made by boiling ground, crushed or chopped starchy plants—typically grain—in milk. It is often cooked or served with added flavourings such as sugar, honey, (dried) fruit or syrup to make a sweet cereal, or it can be mixed with spices, meat or vegetables to make a savoury dish. It is usually served hot in a bowl, depending on its consistency. Oat porridge, or oatmeal, is one of the most common types of porridge. Gruel is a thinner version of porridge.
Cereal, often called breakfast cereal, is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of a balanced breakfast, or a snack food, primarily in Western societies.
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. Often nicknamed "Big G", the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Betty Crocker, Yoplait, Colombo, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs, and Lucky Charms.
Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). The cereal, originally made with wheat, was created by William Kellogg in 1894 for patients at the Battle Creek Sanitarium where he worked and his brother John Kellogg was superintendent. The breakfast cereal proved popular among the patients and Kellogg subsequently started what became the Kellogg Company to produce corn flakes for the wider public. A patent for the process was granted in 1896, after a legal battle between the two brothers.
Weetabix Ltd., trading under the name Weetabix Food Company and commonly referred to as simply Weetabix, is a food processing company that is responsible for the production of breakfast cereal brands, including Weetabix, Alpen, Crunchy Bran and Ready Brek. The company also produces Puffins cereal and Snackimals snacks through their Barbara's Bakery division.
Cream of Wheat is an American brand of farina, a type of breakfast porridge mix made from wheat semolina. It looks similar to grits, but is smoother in texture since it is made with ground wheat kernels instead of ground corn. It was first manufactured in the United States in 1893 by wheat millers in Grand Forks, North Dakota. The product made its debut at the 1893 World's Columbian Exposition in Chicago, Illinois. Before January 2007, Cream of Wheat was a Nabisco brand made by Kraft Foods. In January 2007, B&G Foods acquired the brand and all rights to market the cereal. "Cream of Wheat" is a registered trademark.
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaster pastries and markets their products by several well known brands including Corn Flakes, Frosted Flakes, Pringles, Eggo, and Cheez-It. Kellogg's mission statement is "Nourishing families so they can flourish and thrive."
Post Consumer Brands is an American breakfast cereal manufacturer headquartered in Lakeville, Minnesota.
Golden Crisp is a brand of breakfast cereal made by Post Consumer Brands that consists of sweetened, candy-coated puffed wheat and is noted for its high sugar content. It was introduced in the US in 1948.
Cocoa Puffs is an American brand of chocolate-flavored puffed grain breakfast cereal, manufactured by General Mills. Introduced in 1956, the cereal consists of small orbs of corn and rice flavored with cocoa. Essentially, Cocoa Puffs are Kix cereal with chocolate flavoring; similarly, Trix has been, for most of its existence, fruit-flavored Kix.
Shreddies are a breakfast cereal from Canada and the UK made from lattices of wholegrain wheat.
Cocoa Krispies, Choco Krispis, Choco Krispies, Coco Pops, or Choco Pops is a breakfast cereal produced by Kellogg's, coming both as a boxed cereal and as a snack bar with a 'dried milk' covered bottom. It is a cocoa flavored version of Rice Krispies that contains real chocolate. In Canada, Rice Krispies Cocoa is their variant of the cereal, with a lighter chocolate flavor. Off-brand "coco pops" are sold by other companies.
Chex is an American brand of breakfast cereal currently manufactured by General Mills. It was originally produced and owned by Ralston Purina of St. Louis, Missouri. The name "Chex" reflects the "checkerboard square" logo of Ralston Purina. The Chex product line was part of the Ralston portion of Ralston Purina, which was spun into Ralcorp in 1994. The product line was sold to General Mills in 1997. As part of the deal, General Mills was required to permit the production of private label, discount brand versions of Chex cereals, something which had never been allowed before.
Cocoa Pebbles and Fruity Pebbles are brands of breakfast cereal introduced nationwide by Post Consumer Brands on October 20, 1971 featuring characters from the animated series The Flintstones as spokestoons.
MOM Brands Company was an American producer of breakfast cereals, headquartered in Northfield, Minnesota. It marketed its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$750 million. It operated four manufacturing plants in Northfield, Minnesota, Tremonton, Utah, Asheboro, North Carolina and St. Ansgar, Iowa. The company had distribution centers in Grove City, Ohio; Coppell, Texas; and Salt Lake City, Utah.
Weetabix is a whole-grain wheat breakfast cereal produced by Weetabix Limited in the United Kingdom. It comes in the form of palm-sized rounded rectangle-shaped biscuits. Variants include organic and Weetabix Crispy Minis (bite-sized) versions. The UK cereal is manufactured in Burton Latimer, Northamptonshire, and exported to over 80 countries. Weetabix for Canada and the United States is manufactured in Cobourg, Ontario, in both organic and conventional versions.
The following outline is provided as an overview of and topical guide to chocolate:
Nesquik is a brand of food products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestle Quik in the United States; this was released in Europe during the 1950s as Nesquik.
Three Wishes Cereal, more commonly known as simply Three Wishes, is a breakfast cereal brand launched by co-founders Ian and Margaret Wishingrad in 2019.