The House with a Clock in Its Walls

The movie was a decent way to spend about 2 hours, but it left me wondering who the target audience is. For adults I found that the plot is too silly and has too many random "conveniences", but children might be shocked and frightened by some contents. So maybe it is just for those who are just too old for Harry Potter, but too young for R rated movies? Would be a pretty small audience. Anyway, I had some mindless fun with it.