Creator Stories
What does it mean to bring a creative vision to life – and what fuels the fire along the way? We press film and video professionals to find out.
Asana’s calculated creative risks pay off in the “Tame Your Work Worries” campaign
To increase its brand’s mental availability, Asana’s video campaign plugged into a relevant and relatable moment — the Sunday Scaries.
Get an inside look at George Jeff curating "TRiiiX" starring Odell Beckham Jr.
We caught up with the motion flicture curator to find out how his new horror short came together.
How this video raised over $500K on Indiegogo
Get a behind-the-scenes peek at this successful crowdfunding campaign.
How filmmaker Scott Lazer took control of his creative career
"In order to do more of the type of work that I want to do, I have to make it," says filmmaker and creative director Scott Lazer.
How The Farmer's Dog won the big game with its Emmy-nominated ad
"If we don’t make the audience cry, then we’ve failed,” says filmmaker Goh Iromoto, who brought the ad to life.
How Semrush flipped the B2B script with a record-breaking brand campaign
“Our biggest aspiration was to act like a consumer brand; to bridge this emotional gap that is missing," says Olga Andrienko, VP of Brand at Semrush.
Inside Shopify's scalable video production process
“We’ve put a lot of time into making sure we have a streamlined, consistent process,” says Lucas Santo, Shopify’s Senior Creative Lead of Brand & Audience.
How this creative director makes mega-memorable marketing content
"I think people don't mind being marketed to or advertised to if they enjoy it," says Amplify's Executive Creative Director Alex Wilson.
We asked our creative community how they're using AI. Here's what we learned.
From generating new visual languages to opening up opportunities for solo creators, creatives of every stripe are using AI to push the bounds of art.
Filmmaker Mayumi Yoshida is forging her own path with personal storytelling
“Don't say ‘no’ to yourself for others,” says filmmaker Mayumi Yoshida. "Let that go, shoot the shot, and you never know. Most times it does work out.”
How Oscar-winner Rayka Zehtabchi found her creative voice
“Everyone has their own journey,” says Rayka Zehtabchi. “Some people's journey starts at the Oscars when they're 25 years old."
How filmmaker and artist Dan Covert built his creative career
“Nothing’s going to make itself,” says Dan Covert. “The quickest way to build your career is just keep making stuff."
The short film Hairy Pouter uses AI images to tell a charming story
We caught up with Staff Picked filmmaker Chris Carboni to talk about his beguiling AI-powered film, "Hairy Pouter."
This filmmaker is pairing epic adventure stories with effortless marketing tools
"We can certainly value high-end storytelling and Staff Picks, but from my experience, those product videos are just as important for our success," says Verb Cabin founder Mike Rogge.