Effectively promoting a product takes a lot of work and research. Before a product launch, there must be clear and extensive planning behind it to give it the best shot of success. This is because product promotion is highly dependent on several factors like your target market, pricing, economic climate, etc.

However, some strategies are generally favored when it comes to promoting products. Check them out below, and see which one works with your product’s condition.

• Create a product launch promo- This could be in the form of discounts, bundles, reward points, buy one get one deals, or a free gift.
• Do a contest- One of the best ways to get people interested in your product is through a contest. This way, you get valuable insight into how much buzz your product is garnering and getting valuable info to use in future promos.
• Post in social media- Online marketing is effective, relatively cheap, and full of important performance data. Create an excellent social media campaign for your Facebook, Instagram, Twitter, etc. Mix up your posts from product ads to infographics to animated slideshows.
• Create coupon codes- Adding customer value is a product manager’s responsibility. Creating coupons that give discounts or freebies is a good way to do that.
• Do flyers- Flyers are still one of the most effective marketing tools around. These can fit almost anywhere and can be distributed easier than others. From sidewalks to mailboxes to doorstops, flyers are crucial tools for product managers.
• Create announcement emails- Announcement emails are a great and cheap marketing tool that can effectively hype a product.
• Make a product brochure- Brochures are great options for products that need more layout space. Product Managers catering to B2B and selling more technical products might find good use of brochures.

Creating effective ads is the lifeblood of any serious product manager. This is the reason why the product manager should work closely with the marketing and design teams. Here are some tips to help you create effective product ads.

• Create a powerful headline- An ad typically lives and dies with its headline. An attention-grabbing headline that is clear and concise is a good indicator of how successful the ad is going to be.
• Use hi-res and popping images- People are visual creatures. Meaning we like to learn by seeing. Putting hi-res images will give viewers of your ad some pause to see and understand your message better. Lack of images or blurry photos will do the opposite.
• Make sure you are clear about your USP- USP or Unique Selling Proposition is a term that most product managers are familiar with. It tells the market what is unique about your product compared to competitors and why they should buy them. USPs are usually determined through the early stages of product development or before launch. When making product ads, always ask yourself if you have effectively relayed your USP message in the layout.

With Venngage you can start by choosing the appropriate size for your project. We have hundreds of fantastic and professional-looking pre-designed flyer templates that will satisfy any type of ad you need. You can also create a blank canvas and choose your own custom size. Choose the appropriate images you need for your flyer from our own extensive collection of photos, icons, etc. You can also upload your own.

Fonts are fundamental when it comes to flyer making. That is why Venngage has a great selection of fonts to choose from to make sure that your message is clear and on-brand.