Paris Hilton’s 11:11 Media has signed a global distribution deal with ADA in anticipation of her upcoming sophomore album “Infinite Icon,” releasing on September 6.
Hilton, who put out her debut “Paris” back in 2006 along with its resonant single “Stars Are Blind,” is kicking off her new era with today’s release of the project’s lead single “I’m Free” featuring Rina Sawayama, which interpolates Ultra Naté’s “Free” from 1997.
“I’m thrilled to be working with my Warner Music family again,” says Hilton in a statement. “ADA gives me the ability to share my music with the world while maintaining ownership of it — which is so important to me, as an artist and entrepreneur. I can’t wait for everyone to hear this album! I’m so proud of this work and so grateful to my good friend and executive producer, Sia, Jesse Shatkin, Alex Frankel, the whole ADA team, and every single person who contributed to creating and distributing this album.”
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“Infinite Icon” will be executive produced by Sia who recently featured Hilton on “Fame Won’t Love You,” a song included on her latest album “Reasonable Woman.” In addition to Sawayama, “Infinite Icon” will feature a guest appearance from Meghan Trainor, plus involvement from producer Benny Blanco.
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“Paris is a global icon whose influence on culture is undeniable,” says Cat Kreidich, president of ADA. “Tapping into our expertise and global resources, we’re excited to support Paris’ creative vision and make her return to music unforgettable for the fans.”
“From the first conversation with Cat and the ADA team, we knew it was a match,” adds Rachel Webber, 11:11 Media’ chief brand and commercial officer. “ADA’s independent distribution model aligns perfectly with our mission at 11:11 Media to own our IP and allows us to take full advantage of the strength of our operation in brand partnerships and commerce. Huge thank you to Cat and every member of the ADA team for their dedication and partnership.”
Hilton first released “Paris” on Warner back in 2006, debuting at No. 6 on the Billboard 200. Its lead single “Stars Are Blind” peaked at No. 18 on the Hot 100. The entrepreneur has released a string of songs over the years, including last year’s “Hot One” and “Lighter” with Steve Aoki.
