CRO & Personalization

The personalization industry is a fascinating paradox - controversial yet captivating. That's why we're passionate about our Personalization Talks series, interviewing experts worldwide. You can read it here: https://lnkd.in/gmDEG6B4 Recently we explored The Martech Weekly "Personalization Fetish" by Keanu Taylor and Juan Mendoza titled "Personalization Fetish" (these guys always nail their provocative titles 🔥 ) and want to share our thoughts with you. Their insights challenge all of us to stop treating personalization as a monolith. Is a sophisticated repurchase prediction model really comparable to using a customer's first name in an email? Clearly not. We need to move beyond vague notions of "personalization" and get specific. What's the ROI on implementing a product recommendation engine? What percentage of customers can we retain with a solid churn model? When does contextual personalization truly shine? Our focus should shift from personalization for its own sake to genuine customer value. The question becomes: How can we be more helpful? There's a growing pivot towards usefulness in marketing. Personalization's core aim is admirable: tailored, useful experiences that recognize individual customers. But we've veered into fetishizing the concept. As marketers, we must accept that we can't (and shouldn't) personalize everything. The real challenge? Finding that sweet spot between personalization, data privacy, and measurable business impact. Is it possible? Absolutely. But it requires a thoughtful, nuanced approach. #personalization #martech

Another EXO Minis micro-interview down! I love doing these because everyone has a different perspective on the industry and wildly different sources of information and inspiration. This week I'm joined by Anna Ambrozevich. Check out her story (link below) and consider subscribing to EXO Field Notes for upcoming interviews with leading brands such as eBay, LinkedIn and Amazon. Thanks for the interview, Anna. 🙏 Enjoy! https://lnkd.in/g-8zEtEU #product #experimentation #ecommerce

Product Recommendation Case. Cross-selling opportunity during refunds. Very interesting insights from Ariyh newsletter by Thomas McKinlay highlight a unique sales opportunity: leveraging refund moments for cross-selling. Details ↘ People are 66% more likely to buy a gift card using refunded money because it feels like “already spent” money. More statistics: - 78% of people chose to spend a refund on a Starbucks gift card, compared to 47% with non-refunded money. - When buying a Nike shirt, people were 2.5 times more interested when using refunded money. - After deciding to return winter shoes, people were 27.6% more likely to buy a jacket. It works because refunded money feels like less of a loss, making people more inclined to spend it again on similar or different products. When processing a refund, offer other products—related or not—before completing the refund, using a recommendation widget personalized with the refund amount and user data. #crossell #productrecommendation

"Do not let personalization disrupt your user journey consistency" - Andrey Shilin. Welcome to our interview with Andrey Shilin, Personalization and AI Product Manager at HelloFresh Group, the largest meal-kit and ready-to-heat subscription service globally, operating in 29 markets with six different brands. In this interview, Andrey will emphasize that not all companies need to implement personalization, highlighting the importance of starting with a solid strategy and deep customer understanding, and sharing how to begin working with personalization through POC. 👉 https://lnkd.in/d8Dy9Wb2 #personalizationtalks #ai #customerexperience

Accenture: In the last three months, 74% of consumers abandoned their shopping carts simply because they felt bombarded by content, overwhelmed by choice, and frustrated by the amount of effort they needed to put into making decisions. - 62% online feel overwhelmed by too much information - 67% online need to check too many places to understand the available options - 69% online spend more time and effort than they should to research potential purchases Product Recommendations, Personalization, and Customer Journey optimization must be implemented, with AI undoubtedly playing a crucial role. Full material from Accenture here: https://lnkd.in/daDTNnes #accenture #customerjourney #analytics

In May, Anna Ambrozevich, the founder of CRO & Personalization Resource, delivered an insightful speech at the "Design Science" conference in Tashkent, which was organized with UsabilityLab CA & EU and other partners. Anna's presentation aimed to introduce the CRO and Experimentation industry to the Uzbekistan and Kazakhstan audiences. This was a significant first step in popularizing CRO within the Central Asian market, and we're enthusiastic about continuing this journey. For those who couldn't attend, you can watch Anna's presentation here (in Russian): https://lnkd.in/dbmd3e_G #cro #uzbekistan #experimentation #designscience

Ten years ago, as a CRM leader at Otto Group, I had my first meeting with the Kameleoon team... We explored A/B testing, examined the interface, and discussed potential campaigns. Little did I know that this meeting would mark the beginning of an exciting journey. Fast forward to today, after hundreds of A/B tests, personalization strategies, presentations, and data insights, I'm truly honored to be included in Kameleoon's list of 𝟴𝟵 𝗔/𝗕 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗳𝗼𝗹𝗹𝗼𝘄 𝗶𝗻 𝟮𝟬𝟮𝟰. What strikes me most about this recognition is the global community it represents. Our niche may be specialized, but it's filled with unique experts who share a passion for advancing this industry. I want to congratulate all my fellow influencers! Together, we form a diverse, worldwide team driving innovation in A/B testing and personalization 💪 I'm happy to have good APAC teammates like Nima Yassini, Simon Jackson, and Stuti Kathuria Jess V. 😍 and hope to see even more experts from Asia in the coming years as our global community continues to grow. Thank you, Kameleoon, for bringing us together and recognizing the collective efforts of this dedicated community. The full list of influencers is here: https://lnkd.in/dZzrKa5K #ABTesting #personalization #kameleoon #cro

Rosie Hoggmascall rocks with this post! https://lnkd.in/dDswhR-M

If you missed it but are still eager to dive into the 𝐝𝐢𝐯𝐞𝐫𝐬𝐞 𝐰𝐨𝐫𝐥𝐝 𝐨𝐟 𝐂𝐑𝐎 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧, you should be there! Event: The Convert X Women in Experimentation Annual Summit. When: 6th June 2024 Where: Online – Free To Attend. ↘ What will be there: Practical knowledge. Soft skills. Authentic connections. True diversity. Everything you need to take your experimentation career to the next level. Learn from doers who look like you. 10 (live) unique talks that you’ve not seen at other conferences. Delivered by a diverse panel of speakers from 5 continents. ↘ Who will be there: Georgia Sugarman Axelle Ahanhanzo Ruben de Boer Eden Bidani Sundar Swaminathan Gerda Vogt-Thomas Oreoluwa Akinnawo Line-Ariel (L.A) Bretous May Chin Ebere Jonathan @ Branding yourself in CRO: soft skills AMA with Alex Birkett & Allie Konchar (Decker). Session-break networking, moderated by Daphne Tideman. Chance to be featured by Convert.com. REGISTRATION LINK: https://lnkd.in/d9MRCxK9 #cro #experimentation #conversion #event

"Think Big, Start Small, Learn Fast" - Sofia Staaf. Our latest Personalization Talks episode is live! Join us as we welcome Sofia Staaf, an independent consultant in CRO, Experimentation, and Personalization. Sofia guides organizations in adopting data-driven decision-making processes and fostering a culture of experimentation to enhance product development and user experience and ensure consistent growth. Sofia highlights the principle "Think Big, Start Small, Learn Fast" as part of the personalization workflow and shares an 8-step roadmap designed to kickstart a personalization project. 👉 https://lnkd.in/d4vJfF34 #personalizationtalks #digitalmarketing #customerexperience #cro #data #