research-article

A virtual reality shopping experience using the apartment metaphor

Authors:

Marco Speicher,

Florian Daiber,

Adalberto Simeone,

Antonio KrügerAuthors Info & Claims

AVI '18: Proceedings of the 2018 International Conference on Advanced Visual Interfaces

Article No.: 17, Pages 1 - 9

https://doi.org/10.1145/3206505.3206518

Published: 29 May 2018 Publication History

Abstract

In contrast to conventional retail stores, online shopping comes with many advantages, like unrestricted opening hours and is more focused on functionality. However, these pros often come at a cost of complex search and limited product visualization. Virtual Reality (VR) has the potential to create novel shopping experiences that combine the advantages of e-commerce sites and conventional stores. In this work, we propose a VR shop concept where product placement is not organized in shelves but through spatial placement in appropriate locations in an apartment environment. We thus investigated how the spatial arrangement of products in a non-retail environment affects the user, and how the actual shopping task can be supported in VR. In order to answer these questions, we designed two product selection and manipulation techniques (grabbing and pointing) and two VR shopping cart concepts (a realistic basket and an abstract one) and evaluated them in a user study. The results indicate that product interaction using pointing in combination with the abstract cart concept performs best with regard to error rate, user experience and workload. Overall, the proposed apartment metaphor provides excellent customer satisfaction, as well as a particularly high level of immersion and user experience, and it opens up new possibilities for VR shopping experiences that go far beyond mimicking real shop environments in VR.

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Cited By

Grande RAlbusac JVallejo DGlez-Morcillo CCastro-Schez J(2024)Performance Evaluation and Optimization of 3D Models from Low-Cost 3D Scanning Technologies for Virtual Reality and Metaverse E-CommerceApplied Sciences10.3390/app1414603714:14(6037)Online publication date: 10-Jul-2024
https://doi.org/10.3390/app14146037
Zhan YNakajima TSakai TIshita EOhshima HRadboud University, Netherlands FMao JJose J(2024)Effect of Presentation Methods on User Experiences and Perception in VR Shopping Recommender SystemsProceedings of the 2024 Annual International ACM SIGIR Conference on Research and Development in Information Retrieval in the Asia Pacific Region10.1145/3673791.3698430(241-248)Online publication date: 8-Dec-2024
https://dl.acm.org/doi/10.1145/3673791.3698430
Sun YNivini LSavino GMathis FSchöning J(2024)Designing Grocery Shopping Experiences for Virtual RealityProceedings of the 2024 International Conference on Advanced Visual Interfaces10.1145/3656650.3656685(1-5)Online publication date: 3-Jun-2024
https://dl.acm.org/doi/10.1145/3656650.3656685
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Index Terms

A virtual reality shopping experience using the apartment metaphor
1. Human-centered computing
  1. Human computer interaction (HCI)
    1. HCI design and evaluation methods
      1. User studies
    2. Interaction paradigms
      1. Virtual reality

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cover image ACM Conferences

AVI '18: Proceedings of the 2018 International Conference on Advanced Visual Interfaces

May 2018

430 pages

ISBN:9781450356169

DOI:10.1145/3206505

General Chair:
Tiziana Catarci
Sapienza Università di Roma, Italy
,
Program Chairs:
Kent Norman
University of Maryland
,
Massimo Mecella
Sapienza Università di Roma, Italy

Copyright © 2018 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Published: 29 May 2018

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AVI '18: 2018 International Conference on Advanced Visual Interfaces

May 29 - June 1, 2018

Grosseto, Castiglione della Pescaia, Italy

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AVI '18 Paper Acceptance Rate 19 of 77 submissions, 25%;

Overall Acceptance Rate 128 of 490 submissions, 26%

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Cited By

Grande RAlbusac JVallejo DGlez-Morcillo CCastro-Schez J(2024)Performance Evaluation and Optimization of 3D Models from Low-Cost 3D Scanning Technologies for Virtual Reality and Metaverse E-CommerceApplied Sciences10.3390/app1414603714:14(6037)Online publication date: 10-Jul-2024
https://doi.org/10.3390/app14146037
Zhan YNakajima TSakai TIshita EOhshima HRadboud University, Netherlands FMao JJose J(2024)Effect of Presentation Methods on User Experiences and Perception in VR Shopping Recommender SystemsProceedings of the 2024 Annual International ACM SIGIR Conference on Research and Development in Information Retrieval in the Asia Pacific Region10.1145/3673791.3698430(241-248)Online publication date: 8-Dec-2024
https://dl.acm.org/doi/10.1145/3673791.3698430
Sun YNivini LSavino GMathis FSchöning J(2024)Designing Grocery Shopping Experiences for Virtual RealityProceedings of the 2024 International Conference on Advanced Visual Interfaces10.1145/3656650.3656685(1-5)Online publication date: 3-Jun-2024
https://dl.acm.org/doi/10.1145/3656650.3656685
Sun YZhan YNakajima T(2024)Investigating User Experience in Virtual Goods Shopping through a VR Diegetic In-Game StoreProceedings of the 2024 International Conference on Advanced Visual Interfaces10.1145/3656650.3656670(1-5)Online publication date: 3-Jun-2024
https://dl.acm.org/doi/10.1145/3656650.3656670
Stellmacher CMathis FWeiss YLoerakker MWagener NSchöning J(2024)Exploring Mobile Devices as Haptic Interfaces for Mixed RealityProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642176(1-17)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642176
Zhan YSun YNakajima T(2024)Exploring the Efficient and Hedonic Shopping: A Comparative Study of In-Game VR Stores2024 IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops (VRW)10.1109/VRW62533.2024.00212(831-832)Online publication date: 16-Mar-2024
https://doi.org/10.1109/VRW62533.2024.00212
Lee DKim HPark J(2024)Design and verification of universal virtual shopping store applicationVirtual Reality10.1007/s10055-024-01063-328:4Online publication date: 9-Nov-2024
https://doi.org/10.1007/s10055-024-01063-3
Grande RSánchez-Sobrino SVallejo DCastro-Schez JAlbusac J(2024)Narrowing the Technological Gap by Promoting Small Commerce Through VR and AI for a Lifelike E-Commerce Experience: Needs and SolutionsEnterprise Information Systems10.1007/978-3-031-64755-0_5(92-112)Online publication date: 26-Jul-2024
https://doi.org/10.1007/978-3-031-64755-0_5
Erensoy AMathrani ASchnack AElms JBaghaei N(2024)Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) modelJournal of Consumer Behaviour10.1002/cb.237423:6(2781-2811)Online publication date: 10-Jul-2024
https://doi.org/10.1002/cb.2374
Saffari FZarei SKakaria SBigné EBruni LRamsøy T(2023)The Role of Stimuli-Driven and Goal-Driven Attention in Shopping Decision-Making Behaviors—An EEG and VR StudyBrain Sciences10.3390/brainsci1306092813:6(928)Online publication date: 8-Jun-2023
https://doi.org/10.3390/brainsci13060928
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