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Studying Personality through the Content of Posted and Liked Images on Twitter

Published: 25 June 2017 Publication History

Abstract

Interacting with images through social media has become widespread due to ubiquitous Internet access and multimedia enabled devices. Through images, users generally present their daily activities, preferences or interests. This study aims to identify the way and extent to which personality differences, measured using the Big Five model, are related to online image posting and liking. In two experiments, the larger consisting of ~1.5 million Twitter images both posted and liked by ~4,000 users, we extract interpretable semantic concepts using large-scale image content analysis and analyze differences specific of each personality trait. Predictive results show that image content can predict personality traits, and that there can be significant performance gain by fusing the signal from both posted and liked images.

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cover image ACM Conferences
WebSci '17: Proceedings of the 2017 ACM on Web Science Conference
June 2017
438 pages
ISBN:9781450348966
DOI:10.1145/3091478
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Publication History

Published: 25 June 2017

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Author Tags

  1. content analysis
  2. images
  3. likes
  4. multimedia
  5. personality computing
  6. personality prediction
  7. posts
  8. twitter

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  • Short-paper

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  • Templeton Religion Trust

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WebSci '17
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WebSci '17: ACM Web Science Conference
June 25 - 28, 2017
New York, Troy, USA

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WebSci '17 Paper Acceptance Rate 30 of 85 submissions, 35%;
Overall Acceptance Rate 245 of 933 submissions, 26%

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