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On Vintage Values: The Experience of Secondhand Fashion Reacquisition

Published: 18 April 2015 Publication History

Abstract

Secondhand fashion is a rapidly growing, lucrative market with both off- and online outlets. Studies of secondhand consumption have focused primarily on people's motivations for secondhand shopping, highlighting sustainability and/or thrift. We extend this work by looking at the motivations and practices of secondhand shoppers who are driven instead by style, playfulness and treasure-hunting. We present findings from ethnographic observation and interviews with 13 secondhand shoppers. Three secondhand shopping orientations emerged. Perfection Seeking involves seeking items that fit with an individual look or personal brand. These items are seen as unique, and demonstrate an alternative to mainstream fashion and consumption. Casual curiosity is less focused, more engaged in browsing, and driven by both secondhand objects and the secondhand experience itself. Digging involves the focused pursuit of hidden "gems" or treasures, following the belief that unusual items are waiting to be found. We offer ideas for designing secondhand shopping experiences to support the needs for storytelling, experiential pleasure, and negotiation around durable value.

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    cover image ACM Conferences
    CHI '15: Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems
    April 2015
    4290 pages
    ISBN:9781450331456
    DOI:10.1145/2702123
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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    Published: 18 April 2015

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    Author Tags

    1. ecommerce consumption
    2. fashion
    3. field study
    4. recirculation
    5. recycling
    6. sustainable hci
    7. value-centered design

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    CHI '15
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    CHI '15: CHI Conference on Human Factors in Computing Systems
    April 18 - 23, 2015
    Seoul, Republic of Korea

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    CHI '15 Paper Acceptance Rate 486 of 2,120 submissions, 23%;
    Overall Acceptance Rate 6,199 of 26,314 submissions, 24%

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    • (2019)To tell or not to tell? The roles of perceived norms and self‐consciousness in understanding consumers' willingness to recommend online secondhand apparel shoppingPsychology & Marketing10.1002/mar.2117936:4(287-304)Online publication date: 4-Jan-2019
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    • (2016)Observing the Materiality of Values in Information Systems ResearchProceedings of the 2016 49th Hawaii International Conference on System Sciences (HICSS)10.1109/HICSS.2016.254(2017-2026)Online publication date: 5-Jan-2016

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