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Exploiting shopping and reviewing behavior to re-score online evaluations

Published: 16 April 2012 Publication History

Abstract

Analysis to product reviews has attracted great attention from both academia and industry. Generally the evaluation scores of reviews are used to generate the average scores of products and shops for future potential users. However, in the real world, there is the inconsistency problem between the evaluation scores and review content, and some customers do not give out fair reviews. In this work, we focus on detecting the credibility of customers by analyzing online shopping and review behaviors, and then we re-score the reviews for products and shops. In the end, we evaluate our algorithm based on the real data set from Taobao, the biggest E-commerce site in China.

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J. Kleinberg. Authoritative sources in a hyperlinked environment. Journal of the ACM (JACM), 1999.
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Y. Liu, X. Huang, A. An, and X. Yu. Modeling and predicting the helpfulness of online reviews. In Proc. of ICDM, pages 443--452, 2008.
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G. Wang, S. Xie, B. Liu, and P. S. Yu. Review graph based online store review spammer detection. In Proc. of ICDM, 2011.

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  1. Exploiting shopping and reviewing behavior to re-score online evaluations

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    cover image ACM Other conferences
    WWW '12 Companion: Proceedings of the 21st International Conference on World Wide Web
    April 2012
    1250 pages
    ISBN:9781450312301
    DOI:10.1145/2187980

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    • Univ. de Lyon: Universite de Lyon

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 16 April 2012

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    1. customer credibility
    2. review inconsistency

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    WWW 2012
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    • Univ. de Lyon
    WWW 2012: 21st World Wide Web Conference 2012
    April 16 - 20, 2012
    Lyon, France

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    Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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