skip to main content
10.1145/1541948.1541967acmotherconferencesArticle/Chapter ViewAbstractPublication PagespersuasiveConference Proceedingsconference-collections
research-article

Using individual, social and economic persuasion techniques to reduce CO2 emissions in a family setting

Published: 26 April 2009 Publication History

Abstract

This paper presents EcoIsland, which is a system persuading individuals and families to change their lifestyle patterns to reduce CO2 emissions. EcoIsland visualizes the user's current eco-friendly behavior as an island shared by his/her family members. Several persuasive techniques developed in behaviorism, social psychology, and economy are used to offer incentives to him/her to encourage eco-friendly behavior. We examine and compare the implementation and effectiveness of different types of persuasive techniques in several user studies.

References

[1]
S. E. Asch. Opinions and social pressure. Scientific American, pages 31--35, 1955.
[2]
M. Bang, A. Gustafsson, and C. Katzeff. Promoting new patterns in household energy consumption with pervasive learning games. Persuasive Technology, pages 55--63, April 2007.
[3]
S. Consolvo, T. Dillahunt, J. E. Froehlich, B. Harrison, P. Klasnja, J. A. Landay, and J. Mankoff. Ubigreen project. http://dub.washington.edu/projects/ubigreen/.
[4]
S. Consolvo, P. Klasnja, D. W. McDonald, D. Avrahami, J. Froehlich, L. LeGrand, R. Libby, K. Mosher, and J. A. Landay. Flowers or a robot army?: encouraging awareness & activity with personal, mobile displays. In UbiComp '08: Proceedings of the 10th international conference on Ubiquitous computing, pages 54--63, New York, NY, USA, 2008. ACM.
[5]
CRAGS. Carbon rationing action groups. http://www.carbonrationing.org.uk/.
[6]
T. Dillahunt, G. Becker, J. Mankoff, and R. Kraut. Motivating environmentally sustainable behavior changes with a virtual polar bear. In Pervasive 2008 Workshop Proceedings, Sydney, Australia, May 19--22, pages 58--62, 2008.
[7]
ENEGATE. Ecowatt. http://www.enegate.co.jp/.
[8]
B. Fogg. Persuasive technology: using computers to change what we think and do. Morgan Kaufmann Publishers, Boston, 2003.
[9]
R. Gasser, D. Brodbeck, M. Degen, J. Luthiger, R. Wyss, and S. Reichlin. Persuasiveness of a mobile lifestyle coaching application using social facilitation. Persuasive Technology, pages 27--38, 2006.
[10]
Greenhouse Gas Inventory Office of Japan. National greenhouse gas inventory report of japan, 1990-2006. http://www-gio.nies.go.jp/.
[11]
IPCC. Ipcc fourth assessment report: Climate change 2007. Technical report, IPCC, http://www.ipcc.ch/, 2007.
[12]
O. Khan and J. Canny. Promoting environmentally sustainable behaviors using social marketing in emerging persuasive technologies. In Pervasive 2008 Workshop Proceedings, Sydney, Australia, May 19--22, pages 75--78, 2008.
[13]
E. A. Locke and G. P. Latham. Building a practically useful theory of goal setting and task motivation: A 35-year odyssey. AMERICAN PSYCHOLOGIST, 57(9):705--717, 2002.
[14]
C. J. H. Midden, F. G. Kaiser, and L. T. McCalley. Technology's four roles in understanding individuals' conservation of natural resources. Journal of Social Issues, 63(1):155--174, 2007.
[15]
T. Nakajima, V. Lehdonvirta, E. Tokunaga, and H. Kimura. Reflecting human behavior to motivate desirable lifestyle. In DIS '08: Proceedings of the 7th ACM conference on Designing interactive systems, pages 405--414, 2008.
[16]
J. V. Ran Cheng. Design and evaluation of an adaptive incentive mechanism for sustained educational online communities. User Modeling and User-Adapted Interaction, pages 321--348, 3--4 1955.
[17]
J. Reeve. Understanding Motivation and Emotion. Wiley, fourth edition, 2005.
[18]
Y. Strengers. Challenging comfort & cleanliness norms through interactive in-home feedback systems. In Pervasive 2008 Workshop Proceedings, Sydney, Australia, May 19--22, pages 104--108, 2008.
[19]
T. Toscos, A. Faber, S. An, and M. P. Gandhi. Chick clique: persuasive technology to motivate teenage girls to exercise. In CHI '06: CHI '06 extended abstracts on Human factors in computing systems, pages 1873--1878, New York, NY, USA, 2006. ACM.
[20]
United Nations Conference on Environment and Development. Kyoto protocol. http://unfccc.int/kyoto_protocol/items/2830.php.
[21]
R. B. Zajonc. Social facilitation. Science, pages 149, 269--274, 1965.

Cited By

View all

Index Terms

  1. Using individual, social and economic persuasion techniques to reduce CO2 emissions in a family setting

      Recommendations

      Comments

      Information & Contributors

      Information

      Published In

      cover image ACM Other conferences
      Persuasive '09: Proceedings of the 4th International Conference on Persuasive Technology
      April 2009
      279 pages
      ISBN:9781605583761
      DOI:10.1145/1541948
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

      Publisher

      Association for Computing Machinery

      New York, NY, United States

      Publication History

      Published: 26 April 2009

      Permissions

      Request permissions for this article.

      Check for updates

      Author Tags

      1. economic/social incentive
      2. persuasion
      3. sustainability

      Qualifiers

      • Research-article

      Conference

      Persuasive 2009

      Acceptance Rates

      Persuasive '09 Paper Acceptance Rate 21 of 66 submissions, 32%;
      Overall Acceptance Rate 32 of 137 submissions, 23%

      Contributors

      Other Metrics

      Bibliometrics & Citations

      Bibliometrics

      Article Metrics

      • Downloads (Last 12 months)41
      • Downloads (Last 6 weeks)2
      Reflects downloads up to 14 Sep 2024

      Other Metrics

      Citations

      Cited By

      View all

      View Options

      Get Access

      Login options

      View options

      PDF

      View or Download as a PDF file.

      PDF

      eReader

      View online with eReader.

      eReader

      Media

      Figures

      Other

      Tables

      Share

      Share

      Share this Publication link

      Share on social media