Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
There is now an emerging view of health care as a sector of the economy. The subject is increasin... more There is now an emerging view of health care as a sector of the economy. The subject is increasingly gaining the interest of policy makers and health care industry researchers as a way of modifying the incidence and impact of unhealthy behavior and disease. Health-related social marketing is the systematic application of commercial marketing principles to achieve behavioral goals relevant to improving health and reducing health inequalities. Whilst commercial marketing seeks to influence behavior for profit, social marketing encourages behaviors that provide well being for individuals or for society as a whole. Several studies set out the importance of using a social marketing approach to encourage positive health behavior. There are therefore a number of challenges and opportunities for social marketing to be used to change health care consumer behavior. Social marketing has been used to persuade a specific audience, mainly through mass media, to adopt an idea, a practice, a produc...
The continuous shift towards a knowledge-based economy has brought to the fore the issue of how o... more The continuous shift towards a knowledge-based economy has brought to the fore the issue of how organizations formulate their business strategies accommodating the complexity and dynamism of our environment. Managers are coming to realize that the firm's success depends on the competitive quality of its knowledge-based assets, and the successful application of these assets to its innovation and operational activities. The ability to create economic value from those knowledge assets is highly contingent on the well- ...
ABSTRACT In many countries, investment in intangible assets is growing rapidly. In some cases, th... more ABSTRACT In many countries, investment in intangible assets is growing rapidly. In some cases, this investment exceeds the investment in Traditional Capital and Intellectual Capital is becoming a factor of differentiation and competitiveness. Many are the studies that try to measure the economic development of the countries, linking it to investment in Intellectual Capital. Among the most complete studies on this subject, we find the work of Carol Yeh-Yun Lin and Leif Edvinsson (2011) who presented a study on this subject, applied to 40 countries. Aiming to help to increase the knowledge in this area, we used the Biplot methodology, applied to the data studied by these authors and we have identified natural groupings in the 40 countries studied. Constructing a Biplot in which countries and variables are represented simultaneously, it appears that the variable most closely related to Intellectual Capital is PC (Processes Capital), having maximum association with data first principal component. Using the coordinates of the countries in a Biplot graphic, we have obtained a classification of countries into homogeneous groups respecting five variables - Human Capital, Renovation Capital, Financial Capital, Market Capital and Processes Capital - depending only from the scores of those variables that differ in some important points from country clusters, obtained by the geographical criteria and used in the publication referred above. We believe that the explanation of these differences may help to clarify the meaning of the concept of intellectual capital of a country and may contribute to an objective definition of this concept. This paper also contributes to enhance the discussion around the assessment models of the Intellectual Capital of the countries.
ABSTRACT The literature describes entrepreneurial process as a multidimensional and complex pheno... more ABSTRACT The literature describes entrepreneurial process as a multidimensional and complex phenomenon. Most conceptual frameworks advocate that the entrepreneurship is a function of the opportunity and the individual entrepreneur, his or her characteristics and actions. A knowledge-based perspective suggests that entrepreneurship can be thought of as a function of knowledge and attitude. Such perspective proposes that there is one single dominant factor upon which the opportunity, the individual and the whole entrepreneurial process are based. This factor is knowledge as a property of individuals or organizations which are intelligent agents in their own right, and which are challenged to have a critical attitude in order to execute the entrepreneurial process. Recent works on this research area suggest that there is a positive link between entrepreneurship, regional economic performance and the creation of new firms and businesses. Regions are now facing rapidly evolving pressures from global economy. Regions prosperity no longer lies in traditional assets such as cheap land and labour. Instead, regions’ success is shaped by new categories of assets, like skills, innovative firms, lifestyle amenities, cultural assets and intellectual capital. Although, in the last years, many studies have investigated the knowledge factors grounding local development there are still gaps in the research that need to be filled for the definition of the theory pillars of an intellectual capital dimension of regional development dynamics. This chapter contributes to the literature on the role entrepreneurship plays in regional development, providing a holistic view of the knowledge-based entrepreneurial activity.
According with the foundations of strategic management literature, excellence in organizations ha... more According with the foundations of strategic management literature, excellence in organizations has always been mainly due to good strategy formulation (business formula) and excellent strategy implementation (business recipe). In the Knowledge Economy context this fundamental statement is still valid. Nevertheless, in this context, building excellent business formulas and first class business recipes require the contribution of intangibles as the key building blocks for gaining and sustaining competitive advantages. So, intangibles become the key ingredient to manage businesses in order to achieve entrepreneurial excellence. During the last decades many authors have written about the failure of traditional accounting systems to assist managers with the management of their organizations. The recognition of relevance of knowledge in the process of value creation has given rise to a variety of different approaches to the firm’s management. The literature refers to several models based ...
According with the foundations of strategic management literature, excellence in organizations ha... more According with the foundations of strategic management literature, excellence in organizations has always been mainly due to good strategy formulation (business formula) and excellent strategy implementation (business recipe). In the Knowledge Economy context this fundamental statement is still valid. Nevertheless, in this context, building excellent business formulas and first class business recipes require the contribution of intangibles as the key building blocks for gaining and sustaining competitive advantages. So, intangibles become the key ingredient to manage businesses in order to achieve entrepreneurial excellence. During the last decades many authors have written about the failure of traditional accounting systems to assist managers with the management of their organizations. The recognition of relevance of knowledge in the process of value creation has given rise to a variety of different approaches to the firm’s management. The literature refers to several models based ...
The continuous shift towards a knowledge-based economy has brought to the fore the issue of how o... more The continuous shift towards a knowledge-based economy has brought to the fore the issue of how organizations formulate their business strategies accommodating the complexity and dynamism of our environment. Managers are coming to realize that the firm's success depends on the competitive quality of its knowledge-based assets, and the successful application of these assets to its innovation and operational activities. The ability to create economic value from those knowledge assets is highly contingent on the well- ...
ICIMTR 2012 - 2012 International Conference on Innovation, Management and Technology Research, 2012
Abstract Intellectual capital (IC) is the key driver of innovation and sustainable competitive ad... more Abstract Intellectual capital (IC) is the key driver of innovation and sustainable competitive advantage in today's knowledge-based economy. At the same time, knowledge management (KM) is a set of processes that includes knowledge acquisition, development, distribution, utilization, retention and measurement within the organization. This means that the successful management of IC is closely linked to the efficiency of KM processes, which, in turn, implies that the successful implementation of KM ensures the growth and renewal ...
The impact of intellectual capital (IC) on the general performance of the organisation has become... more The impact of intellectual capital (IC) on the general performance of the organisation has become a very important issue now than ever, this is due to the level of globalisation of whose outcomes are privatization and deregulation of markets, aggressive competition and the ever-rising expectations of customers. As a result of this, there is need for organisations to be at their best in order to be relevant in the environment. This paper focuses on developing economies and on Nigeria specifically. Using a sample of thirty-two audited financial statements of quoted companies in Nigeria, the paper examines the impact of IC components on business performance measured with Return on Equity (ROE) and Return on Assets (ROA). The results show that intellectual capital has a positive and significant relationship with the performance of business organizations in Nigeria. These results reinforce the accumulating body of empirical support for the positive impact of Intellectual capital on business performance. Based on the findings, the study recommends that corporate entities in Nigeria should invest in Human, Structural and Customer Capital in order to increase their performance.
International Journal of Business and Systems Research, 2009
Intellectual capital (IC) has become a critical performance driver. The logic of creating value h... more Intellectual capital (IC) has become a critical performance driver. The logic of creating value has changed and the knowledge-based resources are now at the heart of management systems. This study seeks to explore the interrelationships amongst the IC components and business performance in the context of the Portuguese banking industry. Models are assessed using a partial least squares approach, a non-parametric statistical alternative. The findings show that organisational value is created and nurtured through the effective ...
Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
There is now an emerging view of health care as a sector of the economy. The subject is increasin... more There is now an emerging view of health care as a sector of the economy. The subject is increasingly gaining the interest of policy makers and health care industry researchers as a way of modifying the incidence and impact of unhealthy behavior and disease. Health-related social marketing is the systematic application of commercial marketing principles to achieve behavioral goals relevant to improving health and reducing health inequalities. Whilst commercial marketing seeks to influence behavior for profit, social marketing encourages behaviors that provide well being for individuals or for society as a whole. Several studies set out the importance of using a social marketing approach to encourage positive health behavior. There are therefore a number of challenges and opportunities for social marketing to be used to change health care consumer behavior. Social marketing has been used to persuade a specific audience, mainly through mass media, to adopt an idea, a practice, a produc...
The continuous shift towards a knowledge-based economy has brought to the fore the issue of how o... more The continuous shift towards a knowledge-based economy has brought to the fore the issue of how organizations formulate their business strategies accommodating the complexity and dynamism of our environment. Managers are coming to realize that the firm's success depends on the competitive quality of its knowledge-based assets, and the successful application of these assets to its innovation and operational activities. The ability to create economic value from those knowledge assets is highly contingent on the well- ...
ABSTRACT In many countries, investment in intangible assets is growing rapidly. In some cases, th... more ABSTRACT In many countries, investment in intangible assets is growing rapidly. In some cases, this investment exceeds the investment in Traditional Capital and Intellectual Capital is becoming a factor of differentiation and competitiveness. Many are the studies that try to measure the economic development of the countries, linking it to investment in Intellectual Capital. Among the most complete studies on this subject, we find the work of Carol Yeh-Yun Lin and Leif Edvinsson (2011) who presented a study on this subject, applied to 40 countries. Aiming to help to increase the knowledge in this area, we used the Biplot methodology, applied to the data studied by these authors and we have identified natural groupings in the 40 countries studied. Constructing a Biplot in which countries and variables are represented simultaneously, it appears that the variable most closely related to Intellectual Capital is PC (Processes Capital), having maximum association with data first principal component. Using the coordinates of the countries in a Biplot graphic, we have obtained a classification of countries into homogeneous groups respecting five variables - Human Capital, Renovation Capital, Financial Capital, Market Capital and Processes Capital - depending only from the scores of those variables that differ in some important points from country clusters, obtained by the geographical criteria and used in the publication referred above. We believe that the explanation of these differences may help to clarify the meaning of the concept of intellectual capital of a country and may contribute to an objective definition of this concept. This paper also contributes to enhance the discussion around the assessment models of the Intellectual Capital of the countries.
ABSTRACT The literature describes entrepreneurial process as a multidimensional and complex pheno... more ABSTRACT The literature describes entrepreneurial process as a multidimensional and complex phenomenon. Most conceptual frameworks advocate that the entrepreneurship is a function of the opportunity and the individual entrepreneur, his or her characteristics and actions. A knowledge-based perspective suggests that entrepreneurship can be thought of as a function of knowledge and attitude. Such perspective proposes that there is one single dominant factor upon which the opportunity, the individual and the whole entrepreneurial process are based. This factor is knowledge as a property of individuals or organizations which are intelligent agents in their own right, and which are challenged to have a critical attitude in order to execute the entrepreneurial process. Recent works on this research area suggest that there is a positive link between entrepreneurship, regional economic performance and the creation of new firms and businesses. Regions are now facing rapidly evolving pressures from global economy. Regions prosperity no longer lies in traditional assets such as cheap land and labour. Instead, regions’ success is shaped by new categories of assets, like skills, innovative firms, lifestyle amenities, cultural assets and intellectual capital. Although, in the last years, many studies have investigated the knowledge factors grounding local development there are still gaps in the research that need to be filled for the definition of the theory pillars of an intellectual capital dimension of regional development dynamics. This chapter contributes to the literature on the role entrepreneurship plays in regional development, providing a holistic view of the knowledge-based entrepreneurial activity.
According with the foundations of strategic management literature, excellence in organizations ha... more According with the foundations of strategic management literature, excellence in organizations has always been mainly due to good strategy formulation (business formula) and excellent strategy implementation (business recipe). In the Knowledge Economy context this fundamental statement is still valid. Nevertheless, in this context, building excellent business formulas and first class business recipes require the contribution of intangibles as the key building blocks for gaining and sustaining competitive advantages. So, intangibles become the key ingredient to manage businesses in order to achieve entrepreneurial excellence. During the last decades many authors have written about the failure of traditional accounting systems to assist managers with the management of their organizations. The recognition of relevance of knowledge in the process of value creation has given rise to a variety of different approaches to the firm’s management. The literature refers to several models based ...
According with the foundations of strategic management literature, excellence in organizations ha... more According with the foundations of strategic management literature, excellence in organizations has always been mainly due to good strategy formulation (business formula) and excellent strategy implementation (business recipe). In the Knowledge Economy context this fundamental statement is still valid. Nevertheless, in this context, building excellent business formulas and first class business recipes require the contribution of intangibles as the key building blocks for gaining and sustaining competitive advantages. So, intangibles become the key ingredient to manage businesses in order to achieve entrepreneurial excellence. During the last decades many authors have written about the failure of traditional accounting systems to assist managers with the management of their organizations. The recognition of relevance of knowledge in the process of value creation has given rise to a variety of different approaches to the firm’s management. The literature refers to several models based ...
The continuous shift towards a knowledge-based economy has brought to the fore the issue of how o... more The continuous shift towards a knowledge-based economy has brought to the fore the issue of how organizations formulate their business strategies accommodating the complexity and dynamism of our environment. Managers are coming to realize that the firm's success depends on the competitive quality of its knowledge-based assets, and the successful application of these assets to its innovation and operational activities. The ability to create economic value from those knowledge assets is highly contingent on the well- ...
ICIMTR 2012 - 2012 International Conference on Innovation, Management and Technology Research, 2012
Abstract Intellectual capital (IC) is the key driver of innovation and sustainable competitive ad... more Abstract Intellectual capital (IC) is the key driver of innovation and sustainable competitive advantage in today's knowledge-based economy. At the same time, knowledge management (KM) is a set of processes that includes knowledge acquisition, development, distribution, utilization, retention and measurement within the organization. This means that the successful management of IC is closely linked to the efficiency of KM processes, which, in turn, implies that the successful implementation of KM ensures the growth and renewal ...
The impact of intellectual capital (IC) on the general performance of the organisation has become... more The impact of intellectual capital (IC) on the general performance of the organisation has become a very important issue now than ever, this is due to the level of globalisation of whose outcomes are privatization and deregulation of markets, aggressive competition and the ever-rising expectations of customers. As a result of this, there is need for organisations to be at their best in order to be relevant in the environment. This paper focuses on developing economies and on Nigeria specifically. Using a sample of thirty-two audited financial statements of quoted companies in Nigeria, the paper examines the impact of IC components on business performance measured with Return on Equity (ROE) and Return on Assets (ROA). The results show that intellectual capital has a positive and significant relationship with the performance of business organizations in Nigeria. These results reinforce the accumulating body of empirical support for the positive impact of Intellectual capital on business performance. Based on the findings, the study recommends that corporate entities in Nigeria should invest in Human, Structural and Customer Capital in order to increase their performance.
International Journal of Business and Systems Research, 2009
Intellectual capital (IC) has become a critical performance driver. The logic of creating value h... more Intellectual capital (IC) has become a critical performance driver. The logic of creating value has changed and the knowledge-based resources are now at the heart of management systems. This study seeks to explore the interrelationships amongst the IC components and business performance in the context of the Portuguese banking industry. Models are assessed using a partial least squares approach, a non-parametric statistical alternative. The findings show that organisational value is created and nurtured through the effective ...
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