WIRED Consulting

Five events, five outstanding cohorts, and we’re wrapping up on an incredible note in Bristol! Today, we were honoured to be joined by Jeremy Chelot, CEO of the UK’s second-largest alternative network provider Netomnia and a 2022 Trailblazer, who shared invaluable insights with our 2024 Trailblazers. These past few weeks have been extraordinary, as we've had the privilege of engaging with some of the UK’s most exciting businesses. We're thrilled to celebrate and recognise all of you. Thank you HSBC Commercial Banking for making this partnership possible. Thank you to everyone who joined us this morning, representing their outstanding organisations: Tamsin Lishman, CEO, Kensa Group Will Ghali, CEO, Ecosurety Marcus Pont, Founder & CEO, Domin Mollie Claypool, Co-Founder & CEO, Automated Architecture (AUAR) Samantha Payne MBE, Founder, Open Bionics Rafael E. Carazo Salas, Founder & CEO, CellVoyant Technologies Chris Erven, Co-founder & CEO, KETS Quantum Security Dr. Thomas Fudge, Founder & CEO, WASE Steven McGuigan, Managing Partner, VWV Alexander Hewitt, Co-Founder, Anaphite Andrew Kaye, Co-founder & Joint CEO, Innova Oliver Edis, Managing Director, Morrow | React Native and Expo Specialists Tomas Evans, Chief Offensive Security Officer, PureCyber Limited John Wright, Head of Bristol Office, Stride Treglown George Kanellopoulos, Head of Strategy, iCOMAT Tom Robinson, Founder, ADAPTAVATE James Binns, Executive Chairman, Network N Patrick Cullen, Managing Director, SDS Limited #Trailblazers #WIRED #GrowWithHSBC #ScaleUp

What a night! Yesterday evening, WIRED and AlixPartners were joined by a select group of leading technologists, strategists, data specialists, and executives from a range of sectors with one common goal: breaking through the hype surrounding #AI to identify successful adoption strategies that deliver measurable success. Hosted by WIRED's Senior Business Editor, Natasha Bernal, AlixPartners' Head of EMEA, Rob Hornby, and Ocado Group's Chief Data Officer, Gabriel S., we discussed the true state of play, the future landscape, perceived vs actual barriers to adoption, and what we can learn from innovative businesses that are succeeding. Thank you to our attendees for sharing their stories, insights, and learnings, and to our hosts for facilitating such meaningful discussion of what is a broad and often misunderstood topic. We look forward to continuing the conversation and witnessing first-hand how AI continues to impact businesses over the coming months.

The UK’s tech ecosystem is firing on all cylinders. What would it take to do even better? We interviewed three tech Trailblazers to hear what bold strategies they believe would make the UK tech sector unbeatable. Thanks to HSBC Commercial Banking for making this possible, and our gratitude to our amazing Trailblazers: Akin Babayigit, Co-Founder, Tripledot Studios Oyinkansola Adebayo, Founder, Niyo Group Carmen Palacios-Berraquero, Founder, Nu Quantum Read the article now: https://lnkd.in/e8ACXVhZ #Trailblazers #WIRED #GrowWithHSBC #ScaleUp

And that’s a wrap for the 2024 WIRED x Google European tour! We had a blast talking about our co-branded report on AI and consumer decision-making at Google’s Partner Summit in Dublin last week, rounding out a series of presentations that has taken us from London to Athens via Cologne. Having spoken about this research over the course of a number of months and with a variety of audiences,  we had some reflections… 1. The developments are coming thick and fast. Ideas that not all that long ago only were pure speculation are now materialising as real products. Those products aren’t perfect, but as they emerge blinking into reality they bring the future—its possibilities, its implications—into sharper focus. 2. That said, some foundational questions about AI remain unanswered. Can we solve the hallucinations problem? Will we be able to make agents whose actions always align with our intentions? Do people actually want to use voice interfaces more than they currently do? The answers to these will have a major bearing on how AI shows up in tomorrow’s purchasing journeys. 3. The question audience members asked the most: if future consumers use agents to find products on their behalf, or perhaps even handle entire purchases autonomously, how will brands ensure that those agents choose them over the competition? Will a new discipline of ‘answer engine optimisation’ (AEO) emerge alongside SEO? Learn about these areas and much more in our report, Upgrading How We Buy: https://lnkd.in/edYqQ8T6 Thanks again to our wonderful partners at the Google Market Insights team, particularly Sarah Ashley, with whom Charlie Burton had the pleasure of sharing the stage throughout this series of talks. As we pack up our presentation slides and head home, one thing is clear: while 2024’s tour might be over, the journey of AI in consumer decisions is just beginning…

From genetic engineering to next-gen fermentation, a raft of innovations could shore up food security. We spoke to three of our WIRED Trailblazers to hear which emerging trends they think will be most impactful on the global food systems of tomorrow. Thanks to HSBC Commercial Banking for making this possible, and our gratitude to our amazing Trailblazers: Gilad Gershon, CEO, and Eyal Maori, CSO, Tropic Peter Rowe, CXO, Aerbio Tristan Fischer, CEO, Fischer Farms Ltd Read the article now: https://lnkd.in/esaM2-6B #Trailblazers #WIRED #GrowWithHSBC #ScaleUp

Are you ready for ‘digital product passports’? It’s just one of the trends that our Trailblazers predict will transform supply chains in the coming decade. Discover what else is on their radars in our article about the future of manufacturing. Thanks to HSBC Commercial Banking for making this possible, and our gratitude to our amazing Trailblazers: Douglas Johnson-Poensgen, Founder & CEO, Circulor Evangelos Zympeloudis, Founder & CEO, iCOMAT Sai Shivareddy, Founder & CEO, Nyobolt Read the article now: https://lnkd.in/eTq_WP9e #Trailblazers #WIRED #GrowWithHSBC #ScaleUp

Take a sneak peek inside the WIRED Energy Tech Summit... Two weeks ago, WIRED and Octopus Energy brought together an exceptional group of 500 innovators, entrepreneurs, and thought leaders to explore innovations in EVs, AI, and smart homes, and how collaboration can lead to a carbon-free energy future. Have a look at the highlights below. Congratulations to the brilliant team behind yet another fantastic event: Eddie Royle, Yasmin Yelle, Jasmine Haffenden, Joanne P., Kevin Magnussen, Stella. Li, Martin Schulz, Bertrand Piccard, Jeff Dodds, Sundeep Jain, Kamini A., Yuliana Onishchuk, Qiying Zhang, Greg Jackson, Fredrika Klarén, Dirk Hoke, Dr. Frank Siebdrat, Giuliana Auinger, Francis Kéré, Guido Simon, Fiona Howarth, Sean Rogg, Hemal Jhaveri, Niclas Dahl, Ann Mettler, Kidus Asfaw, Zoisa North-Bond, Rebecca Dibb-Simkin, Aaron Ubaa, Julia Poliscanova (she/her), Arthur Downing, Sana Khareghani, Sabrina Schulz, Luo XI, Greg Williams and Katie Drummond.

If you haven’t managed to get your hands on a copy of WIRED Consulting and J.P. Morgan’s latest Payments Unbound magazine on how technology is transforming the future of money movement, we’re delighted to tell you that you can now do so on Apple News! A first for WIRED, we’re now able to grant instant access to subscribers by adding Payments Unbound as a special supplement as part of WIRED's Nov/Dec edition on Apple News. As always, thank you to J.P.Morgan and our contributors for their fantastic insights, creativity and dedication to creating brilliant content. https://lnkd.in/eb97Q-44

The next evolutionary step in AI? Large world models, according to the 'godmother of AI', Fei-Fei Li. Her ambitious vision is for AI that can create digital worlds with the physics, logic, and rich detail of our physical reality. If it happens, it could improve autonomous cars, automated factories, and maybe even humanoid robots. Here's how: https://lnkd.in/egkDxjNP

In this insightful chat at DMEXCO - Digital Marketing Expo & Conference, Charlie Burton and Sarah Ashley discuss the future of AI in consumer journeys. The big takeaway? The possibilities are tantalisingly close, but we still don’t know exactly how it’s all going to play out. For brands and marketers, the key is to stay across developments and be prepared to act if and when you see AI creating value. Watch their favourite insights below, and take a look at our full report here: https://lnkd.in/edYqQ8T6 #DMEXCO24 #AI #FutureOfMarketing