Genius for Leagues & Clubs

⚽ The Premier League Data Zone returns this weekend for the North London Derby as Spurs take on Arsenal. 📺 The return brings a host of new 𝐆𝐞𝐧𝐢𝐮𝐬𝐈𝐐-powered features to help make the broadcast experience more immersive and insightful than ever before. 📊 Fans this weekend can enjoy new elements and metrics such as chances created, xG pitch maps and match facts to help bring more of the action to life. These are the latest out of a string of new features that are set to be released as the season goes on, so keep your eyes peeled. 👀 #fanengagement #GeniusIQ #AIinsport

🔊 "Once you can capture and understand the game in real-time, it unlocks the possibility of delivering personalised experiences to fans." 👇 Matt Fleckenstein, Michael D'Auria and Alvin Anol explain how the power of AI and data is transforming the sporting ecosystem. Want to know more about how sports are applying Genius' AI technology? Paul Hunt's panel at 𝗦𝗽𝗼𝗿𝘁𝘀𝗣𝗿𝗼𝗔𝗜 is the perfect opportunity. Learn more about the talk: https://lnkd.in/didihxta

🏈 Last weekend, the National Football League (NFL) played its first-ever game in South America, with the Green Bay Packers taking on the Philadelphia Eagles in Brazil, as the league continues to look to find new audiences and grow the sport internationally. On Genius Sports’ recent webinar, we heard from Jennifer G. on how the Jacksonville Jaguars collaborate with other NFL teams to better understand fan behaviour and increase ticket and merchandise sales around international games. 𝐂𝐡𝐞𝐜𝐤 𝐢𝐭 𝐨𝐮𝐭 👇 #fanengagement

📸 From today's iSportConnect panel: 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐡𝐲𝐩𝐞𝐫-𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐚𝐭𝐢𝐨𝐧. Dipesh Morjaria was joined by Dave Lipp, Tom Johnson and Laura Kenny to discuss how Manchester United, Ascot Racecourse and BOXT are leveraging fan data to customise the fan journey and grow the lifetime commercial value of their fanbase. #fanengagement #fandata

⚽ Tomorrow, Paul Hunt, will be speaking at Sport Lisboa e Benfica’s Health & Performance Congress. 🤖 His session – 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐚𝐭𝐡𝐥𝐞𝐭𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐢𝐞𝐥𝐝 – will dig into how AI’s ability to speak the language of football is revolutionising the way coaches and analysts can track and evaluate player performances, covering key topics such as: 📊 How AI can combine match data and video to transform game analysis ❌ AI’s ability to monitor live player outputs to improve physical performance ⚡ How machine-learned algorithms are speeding up the process of delivering match data Learn more 👉 https://lnkd.in/dxugwsVg

🔜 Next week, Dipesh Morjaria will be joined by Dave Lipp, Laura Kenny and Tom Johnson at iSportConnect’s, 𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐟𝐚𝐧 𝐝𝐚𝐭𝐚: 𝐀𝐈 & 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 event. The quartet will explore the move from personalisation to hyper-personalisation and what it means for fan engagement and revenue generation for sports and their commercial partners, covering: 💰 How Man Utd, Ascot and BOXT have leveraged personalisation for fan engagement and revenue generation ✅ How each organisation defines their objectives for personalisation 🛣️ The roadmap from basic personalisation to real one-to-one interactions and experiences #fanengagement

AI is having a transformational impact on sports broadcasts, helping to power everything from new camera angles to rich insights and automated highlights. Great feature piece today in SportsPro including an overview of our work powering data-driven altcasts on NFL+, combining rich tracking data and live video in real-time through the power of GeniusIQ. Read the full piece here: https://lnkd.in/d3Z3F2eB

On ep. 11 of the 𝗧𝗵𝗲 𝗙𝗮𝗻 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗼𝗱𝗰𝗮𝘀𝘁, Megan Cain spoke to Marcus Mellor about Burnley FC's approach to engaging U.S. audiences. Burnley are one of English football's oldest clubs, but in the last few years, an influx of U.S investment from the likes of JJ and Kealia Watt and Dude Perfect has seen them look for innovative ways to engage their growing fanbase in America. In the episode, Marcus talks about how a unique streaming partnership with TikTok saw Burnley's women's team hit 1 million views last season. Listen to the full episode here: https://bit.ly/3zHXAk5

🤖 Shifts in sports consumption + rising influence in AI = opportunities for sports teams to deliver immersive digital experiences for fans on every platform. 💥 From augmented broadcasts to personalised messaging and ad creative, sophisticated AI integrations have the power to transform fan engagement for sports. 📄 Taken from our latest report – 𝟳 𝘄𝗮𝘆𝘀 𝗔𝗜 𝗶𝘀 𝗲𝗻𝗮𝗯𝗹𝗶𝗻𝗴 𝘀𝗽𝗼𝗿𝘁𝘀 𝘁𝗲𝗮𝗺𝘀 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗳𝗮𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – below are some of the most exciting applications of AI in sport, powered by our new AI and data platform: 𝗚𝗲𝗻𝗶𝘂𝘀𝗜𝗤. 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐠𝐮𝐢𝐝𝐞 👉 https://bit.ly/4dNvliL #fanengagement #builtongenius

🐆 When the Jacksonville Jaguars play NFL games in the UK, they have a prime opportunity to engage fans on their digital properties including the official mobile app, delivering localized experiences for international audiences. Our recent webinar saw Jennifer G. explain how the Jags targets UK and Irish fans with localized sponsorship offers and unique merchandise opportunities for ticket holders who attend games at London's Wembley Stadium. Watch the webinar in full now 👉 https://bit.ly/3S11Phc Genius Sports | #fanengagement #NFL