At Amazon Fashion, we offer everyday fashion for everyone! We aspire to make Amazon's stores the most-loved fashion destinations globally, reflecting the diversity of our customers, inclusive of all sizes, budgets, and style preferences. This autumn, whether you're searching for the perfect little black dress, a handbag ideal for commuting, a cosy sweater, or the perfect pair of jeans, Amazon Fashion has you covered. Get some new season wardrobe inspiration, and discover some timeless classics from brands on Amazon Fashion! 👇 #Fashion #Branding #Ecommerce #Retail
Amazon Fashion
Retail Apparel and Fashion
Our fashion teams are thinking big, diving deep, innovating and shaping the future of the industry.
About us
Our vision is to make Amazon’s stores the most-loved fashion destinations globally, reflecting the diversity of our customers, inclusive of all sizes, budgets, and style preferences, and to become the go-to fashion destination for brands and customers.
- Website
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www.amazon.co.uk/fashion
External link for Amazon Fashion
- Industry
- Retail Apparel and Fashion
- Company size
- 10,001+ employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1994
Updates
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📣Fashion in the Press: Brands on Amazon Fashion Take the Spotlight From our Influencer Edits and chic summer style to our Prime Day selections, we have been featured across Marie Claire, Grazia, Elle, Woman Madame, Vogue, Who What Wear, Glamour, and many more. It's exciting to see our brands showcased in such fashion-inspired editorials, helping them reach millions across Europe, including the UK, France, Germany, Italy, and Spain. Here’s a glimpse👇 #Editorial #Featured #Fashion #FashionRetail #FashionInThePress
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🤏 Pinch, Zoom, Explore! Our View in 3D for bags and luggage is now live in Europe! This customer-favourite feature provides an interactive, fun, and inspiring experience, allowing customers to pinch/zoom/view products from all angles. With 90% of Gen Zers and Millennials interested in using augmented reality (AR) for shopping*, these innovations bring us closer to our vision of making Amazon Fashion the most-loved fashion destination globally. These #AR experiences delight our customers, providing them with unique ways to explore, discover, and shop. #RetailInnovation #AugmentedReality #FashionTech #VirtualReality * Source: Statista, 2023.
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Discover how we empower brands with data-driven insights! At Amazon Fashion, we support brands with invaluable insights and comprehensive reports that directly impact their business, enabling them to keep up with trends and optimise their product selection. Through our data-driven forecasts and our partnership with WGSN, a leading trend forecaster, we deliver comprehensive insights into womenswear, menswear, and kidswear trends that help brands make confident decisions, meet changing customer demands, and drive innovation in an ever-evolving market. Swipe to discover insights on our collaboration from WGSN’s CEO Carla Buzasi. #FashionTrends #FashionIndustry #FashionBusiness #DataDriven
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Meet Tom Ross in today's episode of #CoffeeChats! Tom R. is the senior manager leading the Denim & Workwear category at Amazon Fashion Europe. Here's an insider's look at his exciting role: ☕ Hi, Tom. Can you tell us more about your current role? I lead the Denim & Workwear category across Amazon Fashion Europe. Although admittedly biased, I believe this is the most exciting category in the industry, with ever-increasing appeal to customers and at the forefront of the fusion of entertainment (especially music) and fashion. ☕ How do you support brands on Amazon Fashion? My team and I work with an incredible cohort of iconic denim & workwear brands to accelerate their business on Amazon, partnering together to jointly solve problems and provide the best experience for our shared customers. ☕ What are you most excited about going forward? I am very excited about how #GenAI can step-change our speed of innovation, particularly in the customer shopping experience. We can already see this in action with AI-driven size recommendations (particularly important for customers shopping jeans) and improvement to the customer reviews experience, with so much more to come. Stay tuned! ☕ What was the highlight of your year? I recently attended the Amazon Fashion House event in Madrid, a fantastic evening that brought many of our key brands together and gave the opportunity to share some of the exciting innovation that Amazon is working on across Stores, Music, Prime Video and Twitch, amongst others. Take a look at all the excitement and fun we had in Madrid: https://lnkd.in/eQCMXyfx #IndustryInsights #BehindTheScenes #CustomerExperience #AI
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Feeling ‘radically optimistic’ about Dua Lipa’s new collection available on Amazon! 🎵 We’re thrilled to bring her exclusive merch to our customers in the UK and Germany. Fans can shop the collection, featuring branded T-shirts, cosy hoodies, a stylish tote, and classic vinyl on Dua Lipa’s dedicated storefront launched in collaboration with Amazon Music. 🎶 Explore the collection at 🇬🇧 amazon.co.uk/dualipa 🇩🇪 amazon.de/dualipa #Fashion #Music #FashionTrends #OnlineShopping #Collaboration
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At Amazon Fashion, we are dedicated to supporting small businesses such as the European jewellery brand Elli. In 2022, over 2200 products by small and medium-sized enterprises* were sold every minute in the EU on Amazon. Elli, a multicultural and sustainable jewellery brand from Hamburg, is one of the small businesses we have been working with to help them scale operations and unlock growth in Europe. Elli now serves 37 countries from three delivery points with Amazon. So how do SMEs unlock growth on Amazon Fashion? We’re sharing more in this success story with Elli by JULIE & GRACE GmbH. Swipe to learn more👇 #BusinessGrowth #SmallBusiness #SuccessStory *Source: Amazon EU Impact Report 2023.
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We're excited to announce that Too Faced Cosmetics and florence by mills have joined Amazon US! Our US customers can now browse and shop for their favourite products from these much-loved brands. Too Faced is a serious makeup brand that knows how to have fun. Customers can learn and discover iconic products in the Too Faced brand store in Amazon Premium Beauty, from Better Than Sex Mascara to the Born This Way complexion range and the cult favourite lip gloss and lipstick assortments. Then, from Millie Bobby Brown, florence by mills fashion is the Gen Z-inspired, ready-to-wear loungewear, lifestyle and intimates line, designed to spark feelings of self-confidence and optimism. As the first retail partner (besides the brand’s own website) for florence by mills, the brand store on Amazon Fashion offers customers over 50 products from the spring collection. Check out the brand stores on Amazon US here: 👉https://lnkd.in/gvHEWGnT 👉https://lnkd.in/gveSCpYU #Beauty #eCommerce #FashionTrends #Retail #BusinessGrowth
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Looking beyond fashion: What a fantastic time we had in Madrid last month, meeting and connecting with brands by showcasing how Amazon can help them deliver more through collaboration. With fashion, technology, and entertainment becoming more intertwined, we shared how we are elevating brand experience and customer connection through integrated campaigns across Retail, Twitch, Amazon Advertising, Music, and Alexa. Much of our energy at Amazon goes on finding new and unexpected ways to use technology. Whether our customers are watching their favourite shows on Prime Video, gaming on Twitch, or following their chosen content creators, we enable our brands to meet them right where they are. From world-class shipping programs to AWS solutions that enhance customer experiences, Amazon Fashion offers endless possibilities for brands. Take a look at all the excitement and fun we had in Madrid. 👇 #Fashion #Partnerships #BusinessGrowth #Fashion #BrandStrategy
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Our European customers can discover must-have pieces from Levi Strauss & Co., G-Star RAW, and more, curated by five inspirational European creators – Carlotta Bertotti, Erea Louro, Marilyn NL, Manon Laime, and Vivien Blotzki. Whether it is summer styles for work or leisure, or athleisure pieces for getting active or simply spectating the glorious summer of sport, thanks to this season's influencer edits, customers can find everything they need, from new brands to trending products. We launched the campaign in Madrid, hosting 15 fashion editors, and since then the edits have been featured in Cosmopolitan, Elle, Glamour, Grazia, Harper’s Bazaar, Marie Claire, Vogue, and many more across Europe. Fiona Collins, Principal, New Business Development at Amazon Fashion EU added, "Our seasonal influencer campaigns offer another way for customers to find the brands they love, and discover new fashion brands, on Amazon, curated by the content creators who inspire them. Collaborating with this diverse collective allows us to showcase some of the great brands available on Amazon Fashion across Europe.” Take a quick look now at our Amazon Fashion Edits for Spring/Summer 2024. #Fashion #Trends #Inspiration #FashionTrends
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