Sarah Moloney

Why settle for single-use content when you can have cost effective video assets that work across paid, owned, and earned channels? At London Media, we deliver multi-use video content that tells your brand story across PR and advertising. 🎬 #ContentCreation  #MarketingThatWorks  #VideoMarketing  #CreativeSolutions In collaboration with the brilliant Tom Sands

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I finally had the opportunity to watch the full video Headline Media posted of a panel we hosted in London with LocalGlobe a few weeks back featuring insights from some of the best marketers we have worked with over the years such as Lauren Berkemeyer from YuLife, Yael Wissner-Levy from Lemonade, and Matthew Jones from Cowbell. It’s a true masterclass. Will try to share these great insights as they pop up.   Below is Yael Wissner Levy discussing how storytelling was a key element in Lemonade's GTM strategy from the ground up long before product hit market.    I get asked what the 40 or so unicorns we have been lucky enough to play with have in common. First, they are overwhelmingly second timer founders. As second timers, they know where to put their investment of time and resources right out of the gate for the best long-term outcome.  Almost all of them put storytelling at the top of the agenda early in the lifecycle of the startup. I promise you, these are hard-core tech guys so they don’t instinctively gravitate towards, or even like storytelling or marketing. BUT they do know that making “Phuking A” hires to run marketing or brand as early as possible and well before the product is ready increases the chance of adoption, and a massive ROI on their investment down the road.      Faye Co-Founder Daniel G. shared a similar experience with me at the event described, but gave credit to Viola Ventures Omry Ben David for encouraging them to grab the incredible Lauren Gumport during early days.  Needless to say, it is clearly paying off (Lauren and the Faye team are crushing it...).   Point is…dealing with storytelling and marketing is indeed a nightmare before product is ready, but the people with the most experience and success know that it is twice as hard to play catchup down the road with your positioning. Without building a significant brand narrative out of the gate, you will end up leaving money on the table. Enjoy.

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Reactive vs. Proactive: Securing placements for our clients in top-tier, authoritative media is a key aspect of PR. In this video, our Strategy Manager Leah de Gruchy explains the distinctions between these two key approaches and how to effectively utilise them. ✍

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