Pauline de la Riviere

What do 6.5 billion consumer data points and a decade of marketing insights teach us about marketing strategy? Tune into the next “On Brand with Kantar” session, live on LinkedIn on Thursday, May 30, as Kantar brand experts Margot Acton and Marc Glovsky discuss the evidence for how brands achieve strong, sustainable growth based on groundbreaking analysis of consumer attitudes and behavior over the last ten years. RSVP today, you don't want to miss this one!

3

When in Cannes what is more relevant than to discuss how we keep growing our marketing talents across both agencies and clients with Ryan Kangisser Catherine Lautier Matt Green Sital Banerjee as this is the key lever which will make us successful in the future! WFA #media #marketing #canneslions

139

1 commentaire

In today's rapidly changing business environment, the role of the CEO is evolving, and marketing expertise is becoming increasingly crucial. According to Spencer Stuart, future CEOs will need to leverage deep marketing insights to stay competitive. This shift emphasizes the importance of understanding consumer behavior, market trends, and brand strategy. Marketing skills enable leaders to foster strong customer relationships, drive innovation, and enhance the overall customer experience, which are essential for sustaining growth and relevance in the market. I would like to invite you to explore how marketing skills can shape the next generation of CEOs and drive organizational success. Thank you Gülven Aytekin for sharing this valuable article. #Leadership #Marketing #CEO #BusinessTransformation #FutureOfWork

33

Here is an excellent Nielsen primer on Retail Media Networks(RMN). According to eMarketer, RMN spend will account for 20% of global digital media spend this year. Because it combines elements of media and trade, having the right sales and exposure data as well as the right approach is critical to measuring RMN spend as accurately as the rest of your marketing channels. Reach out if you want to find out if you are doing everything you can to optimize your RMN investment. #MMM #MarketingMixModeling #Optimize #ROI

6

I must admit, with all the focus on the 2024 Paris Olympic Games, it’s easy to overlook the incredible effort and training that Paralympic athletes put in. While reading about how brands are leveraging this moment to connect sports with culture and to create unique fan experiences through digital platforms, I came across a powerful campaign by Channel 4 that reminded me of the greatness of Paralympic athletes. 🏊‍♂️ 🏋‍♀️ 🤺 🏀 🎾 🏓 Let's manifest this greatness together. Here’s to share: Channel 4’s new campaign for the 2024 Paris Paralympic Games challenges the common narrative that Paralympic athletes are defined by overcoming disabilities. Research shows that most viewers tune in to see athletes "overcoming" rather than enjoying the thrill of the sport. The "Considering What?" campaign directly addresses these patronizing views by pairing them with images of athletes in action, emphasizing that excellence doesn’t need qualifiers. The campaign shifts the focus to celebrating athletes for their skill and achievements, not their disabilities, highlighting that the real issue lies in societal perceptions. https://lnkd.in/gwKX44mC. Credit: Channel 4 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 @goodsadmatter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 purpose studios #Olympics #Paralympics #Marketing #Advertising

16

Saving the best for last ... my final Shoptalk Europe 2024 takeaway: The retail media revolution, coming to a market near you: in the US, #retailmedia spend is already on par with TVC spend. Here in Europe, it’s only 1/10th the size, but growing fast (15% CAGR) given its close relation to online #marketplace expansion and retailers recognizing its ability to transform their economics as an incremental revenue stream (i.e., at 60-65% EBIT margin, it can more than double current grocery margins of approx. 1.6%). For brands, purchasing and using this data across digital and shopper marketing initiatives will soon become table stakes – what they do to turn this data into true insight to understand and predict behavior remains to be seen. Again, thanks to Ben Miller and the entire Shoptalk team for a powerful, insight-filled 3 days in Barcelona. Looking forward to the next one!   Interesting companies we met:  Amazon Web Services (AWS),  Zitcha, Walnut Unlimited

71

5 commentaires

When we design products or campaigns, we have the power to make the world a better place, even if only a little. I invite you to read my most recent article and share any interesting thoughts it sparks in you!

13