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Dynamic and results-oriented marketing leader with a proven track record of driving…
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Ebiquity scoops data storytelling award
Ebiquity scoops data storytelling award
Ebiquity scoops data storytelling award By Olga de Giovanni, Head of Marketing Ebiquity’s bread and butter is…
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Media Masterclass - 7th November 2024 👇 We're thrilled to announce that we are joining forces with Lewis Silkin to provide the advertising…
Media Masterclass - 7th November 2024 👇 We're thrilled to announce that we are joining forces with Lewis Silkin to provide the advertising…
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Sometimes, there’s nothing better than Being There. Indeed, it’s even been said that the world is run by those who turn up. Last month, it was my…
Sometimes, there’s nothing better than Being There. Indeed, it’s even been said that the world is run by those who turn up. Last month, it was my…
Liked by Olga De Giovanni
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¡Gracias por acompañarnos en esta nueva edición de SparK Club en Sevilla! ✨ Este evento exclusivo, celebrado en el icónico Restaurante Río Grande…
¡Gracias por acompañarnos en esta nueva edición de SparK Club en Sevilla! ✨ Este evento exclusivo, celebrado en el icónico Restaurante Río Grande…
Liked by Olga De Giovanni
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Italian
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English
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French
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Grazie al team di Adform per il confronto di oggi sul tema gestione e analisi dei dati. MMM, modelli di attribuzione e modelli ibridi assorbono tutti…
Grazie al team di Adform per il confronto di oggi sul tema gestione e analisi dei dati. MMM, modelli di attribuzione e modelli ibridi assorbono tutti…
Liked by Olga De Giovanni
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Ogni startup dovrebbe scrivere un libro con tutto quello che accade giorno per giorno. Pensiamo però che le immagini possano raccontare più di mille…
Ogni startup dovrebbe scrivere un libro con tutto quello che accade giorno per giorno. Pensiamo però che le immagini possano raccontare più di mille…
Liked by Olga De Giovanni
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Chris Pharo
Thanks to PRWeek for covering our #PR360 session in Brighton. Read the full write up below and here are the key takeaways: ✅ Aim for page-ready content. Speed and volume are currently publishers’ top priorities. At Reach PLC and News UK in particular, digital reporters are increasingly taking on more of an editing role, allowing them to get content up quickly. 🔍 Find the right contacts. Make effort to actually learn who are the journalists on your patch, who specialise in the area, and target those people. 📰 Understand the media, and their priorities. Everyone on your PR team should be consuming a different newspaper every day. Having that familiarity with output is key to 72Point being able to translate a PR brief to a piece of news content and know that it will be approved for use by publishers. 👤 Remember the power of case studies. Jody Doherty-Cove says “you might get something into the paper without one, but if you’ve got a case study, you can move that story forward about 10 pages.” Thanks also to our panelists Laura Elvin, Jody Doherty-Cove and Andy Rudd for sharing their insights. https://lnkd.in/ersQFTbR For more information on 72Point’s services, or to talk about how to craft page-ready content for your campaigns, contact us here: [email protected]
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Sophie Armstrong
Media Planners Should Not Ignore the 13% of UK Consumers Who Aren’t Online In today's digitally dominated marketplace, the question arises whether media planners should ignore the 13% of UK consumers who aren't online. I strongly argue that dismissing this segment of the population is not only imprudent but also a disservice to the principles of comprehensive and inclusive marketing. (Katz, 2016) #digitaldivide #mediaplanners #ukconsumers
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Conference & Incentive Travel (C&IT)
How can you best use events to build your brand profile? In partnership with FirstEvent and Campaign UK, our special podcast episode covers why events should be a part of your wider content plan to increase brand awareness and better your public perception. Listen here 🎧 https://lnkd.in/eSKYa3Ws #ad #eventprofs #immersivecontent #experiential #eventmarketing
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