Matthew Couchman

B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

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It is National Learning Week and our latest Ipsos UK research reveals a mixed bag for UK office workers. Some headlines: ❌ Access isn't equal - men and graduates are more more likely than women or non-graduates to feel they have sufficient opportunities to learn. 💻 The UK is unprepared for AI - 49% have not had the opportunity to learn about using AI at work, and there are disparities by income, education, age, and gender. ⌛ Time is precious - being busy is the biggest barrier to taking up opportunities at work. What does this mean for employers? 👍Commit to building a learning culture that offers equitable access to development opportunities, particularly AI training, for all employees, especially women. 👍Invest in on-the-job learning, coaching, and mentoring. 👍Create dedicated time for development. #LearningAtWorkWeek #AI #LearningAndDevelopment #CareerDevelopment #EmployeeEngagement

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Some Fascinating insights from the work the #Ipsos Observer team have been doing around snacking behaviours. I certainly understand where the 50% of UK snackers are coming from when they say that would like to make healthier decisons but often fail to do so! Get in touch with me, Fergus Fishburn or Mark MacNaughton if this whets your appetite for more! #Ipsos #omnibus #snacking #MarketResearch #BeyondTheBite

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The brilliant James Morrison sharing the headlines of the Laithwaites Wine Medialab Group adam&eveDDB double gold winning IPA (Institute of Practitioners in Advertising) effectiveness award at the Effectiveness Conference 2024. Great debate with simeon duckworth Jo Arden Becky France Jennifer Shaw-Sweet around the topic of ‘Seize what’s starting: the role of experiments’ Headlines from the talk: - many brands are missing an opportunity to run more experiments. - keep asking yourself what the control is. What are you comparing your test result to? - keep the story simple to get wide buy in. - commit to the journey. It will take time. - Experiments create the space to be creative! So be brave! - Use experiments as one part of a holistic measurement learning agenda. - Laithwaites have shown there is no excuse not to make a start, anyone can do it. - Download the paper! Amen! Over many years Medialab Group have established a best in class unified measurement approach and I’m always chuffed to help brands put it into play. Extra legendary status James Morrison for coming on stage holding a Medialab Group branded note book! 😎🙏

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Did you know over 100 million people are forcibly displaced globally? It's a staggering number, and at Ipsos we're committed to doing our part. We're taking action by hiring 100 refugees by 2026! Below, I share our experience of how skills-based hiring can benefit both refugees and businesses. We've seen great results at Ipsos UK and are proud to partner with Breaking Barriers, who are champions for refugees. Check out the blog for insights and tips on how your company can make a difference!

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Our next free webinar is just one week away! Join Bryan K. Orme, President of Sawtooth Software, and James Pitcher, Global Marketing Sciences Lead at GfK/NIQ, for an in-depth discussion on using conjoint analysis to measure price sensitivity. 💲 Best Practices for Measuring Price Sensitivity 📅 Thursday, September 26 at 12:00 PM ET This webinar will include: • How many choice tasks are necessary for pricing research • Display strategies for consumer-packaged goods research • Tips and tricks for handling complex pricing schemes • Different approaches to calculating and reporting price sensitivity • Real-world comparisons of conjoint studies with actual sales data 🎟 Save your seat here: https://lnkd.in/gJgKJjET #SawtoothSoftware #ConjointAnalysis #MarketResearch

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