About
Recruitment marketing champion on a mission to help businesses thrive. Senior digital…
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Articles by Kristie
Contributions
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How do you reduce cost per hire with effective recruitment marketing?
The holy grail for every marketer, just with slightly different objectives, channels and strategy... - Know what KPIs matter - Focus on acquisition and placement metrics, try to stay clear of vanity metrics - Invest in those channels that are delivering the right talent at the most efficient cost - Understand how commercial and employer marketing can work together and not compete with one another Track. Analyse. Refine.
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How can you showcase your social media marketing skills to your boss?
Show them the data! Social media marketing is one of those mediums where everyone thinks they're an expert just because they use it themselves. It's easy to fall into the vanity metric trap of follower count, likes and shares, but if you focus on your end goals and how marketing acts as a strategic partner across the wider operations, BD and marketing mix, you'll ensure your activities are those that are moving the dial. Demonstrating this to your stakeholders while speaking in their language (avoiding marketing-speak), will help you demonstrate how social media is contributing to your wider growth goals. Here's an article I wrote this weekend on the subject https://www.thrivermo.com/insights/vanity-metrics-social-media/
Activity
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Have you identified your north star? 🌟 It’s important to work with purpose, not just for promotions. After a couple of coffee dates with my…
Have you identified your north star? 🌟 It’s important to work with purpose, not just for promotions. After a couple of coffee dates with my…
Liked by Kristie Perrotte
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In 2024, I made LinkedIn a priority. By consistently sharing my insights and ideas, here’s what’s happened: - 20,000+ unique LinkedIn members saw…
In 2024, I made LinkedIn a priority. By consistently sharing my insights and ideas, here’s what’s happened: - 20,000+ unique LinkedIn members saw…
Liked by Kristie Perrotte
Experience
Education
Licenses & Certifications
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Chartered Public Relations Professional (Chart.PR)
CIPR – Chartered Institute of Public Relations
Issued
Publications
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Managing reputation in a hyper-connected world
Lewis PR
Loved the opportunity to collaborate, share insights and discuss some of the pressing issues facing businesses and the communications profession today! Reputation is everything for your business! And in a 24/7, always on, customer and employee review-based marketplace. you can't afford not to give it the attention it deserves. Thanks Lewis PR for having me along!
Organizations
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CIPR
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- Present
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I had a post about employer branding ready to go today, but couldn’t resist showing off my little witch, who woke up this morning literally chanting:…
I had a post about employer branding ready to go today, but couldn’t resist showing off my little witch, who woke up this morning literally chanting:…
Shared by Kristie Perrotte
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Sabattical ready for Hollie Burt! 🌏 After 10 years of loyalty to the business, Hollie is embarking on a well-deserved month-long sabbatical to…
Sabattical ready for Hollie Burt! 🌏 After 10 years of loyalty to the business, Hollie is embarking on a well-deserved month-long sabbatical to…
Liked by Kristie Perrotte
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