Casper Gorniok MBA CMktr

Casper Gorniok MBA CMktr

Surrey, England, United Kingdom
5K followers 500+ connections

About

FMCG-trained, commercially-focused Marketing & Project Manager with a passion for…

Services

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Contributions

Activity

Experience

  • Alchemy Business Consultancy & GLG Research (Consultant)

    UK-wide

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    Chertsey, England, United Kingdom

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    London, England, United Kingdom

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    Gatwick

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    London, United Kingdom

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    United Kingdom

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    Bridgwater, Somerset, United Kingdom

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    UK-Wide

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    Amersham, Buckinghamshire

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    Crawley, West Sussex

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    Jersey, United Kingdom

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    Waltham-in-the-Wolds, Leics. United Kingdom

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    Wembley, Middlesex, United Kingdom

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    Sheffield & London, United Kingdom

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    London, United Kingdom

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    Brentwood, Essex

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    London

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    Uxbridge, Middlesex

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    Amersham, Buckinghamshire

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    Pittsburgh, USA & Hayes, UK

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Education

  • Bayes Business School Graphic

    Bayes Business School

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    Activities and Societies: Project Dissertation: Co-develop Ford Motor Company's 1st ever Pan-European Customer Segmentation by atttitudes & values / activities & interests: GRADE: DISTINCTION Proposition Development: Created Digital "SavesYouMoney" concept (2001) White Paper: Next Steps for Business Model: www.independent.co.uk (2001) President, CASS Student Business Society

    Ford Motor Company - MBA Dissertation, which received a "distinction": Co-developed their 1st ever Pan European customer segmentation by attitudes & values, activities & interests. A 6-country, 15,000 2-step questionnaire of Ford & Non-Ford drivers. Influenced future NPD (such as Ford Fiesta, Ford C-Max), Brand Positioning, Comms Strategy.

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    Leading Edge Digital Marketing course in partnership with Google.

    Started June 2016. Graduated January 2017.

    Really looking forward to updating my knowledge of all things digital, particularly for FMCG, and working with my cohort from all over UK & abroad and sharing our digital experience, both as an enduser and creator of campaigns / incentives.

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    Project Management, Marketing & Law of Sales Promotion

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    CIM Diploma

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    Activities and Societies: President: Student Industrial Society

    PRESIDENT & LIFE MEMBER: Student Industrial Society

    SPONSORED STUDENT - UNITED BISCUITS:
    3 X 6 month placements:
    > Brand Marketing - Ross Young's
    > Production & Personnel - Ross Young's
    > Finance - Wimpy Restaurants

    DISSERTATION: Reviewing Ross Young's Marketing Strategy to assess the strategic impact of Sales Promotion

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  • Activities and Societies: Currently studying MIni "full-mix" Marketing MBA devised by Professor Mark Ritson + Dissertation

Licenses & Certifications

Projects

  • Relaunch Del Monte Juices in UK

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    Very successful in exceptionally tough market conditions.

    By reshaping the commercial plan, an increase of 225% in new listings secured, and on-going ate of increases led to the introduction of ground-breaking NPD.

    Other creators
  • Relaunch Bacofoil & Launch Baco Family Sundays Multimedia Camppaign

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    In 2008, our customer insight identified that BacoFoil's customer bases was shrinking. I developed Baco Family Sundays by engaging agencies to co-ordinate 8 Blue-chip partners, including: Chevrolet, Kraft Philadelphia, Bernard Matthews, British Turkey & HP Snapfish to run a series of integrated campaigns to stimulate BacoFoil sales through a loyalty scheme. We achieved 125,000 unique entries by the end of the 8-month campaign and a CRM database of 50,000 unique customers

    Other creators
    See project
  • Launching Leerdammer in UK

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    Establishing Leerdammer in what was a cut-throat speciality cheese sector with Jarlsberg, and President Emmental. Developed Sampling Campaign to reach 1 million people, Press Advertising, Couponing and Recipe Development. Became no.1 speciality cheese within 8 months of launch

    Other creators
    See project

Languages

  • ENGLISH

    Native or bilingual proficiency

  • FRENCH

    Limited working proficiency

  • DUTCH

    Elementary proficiency

Organizations

  • Leading Edge, IGD

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