Casper Gorniok MBA CMktr
Surrey, England, United Kingdom
5K followers
500+ connections
About
FMCG-trained, commercially-focused Marketing & Project Manager with a passion for…
Services
Articles by Casper
Contributions
Activity
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How pensions could be hit in the Budget as experts warn on tax relief LinkedIn LinkedIn News UK Keir Starmer Ros Altmann Age UK National Pensioners…
How pensions could be hit in the Budget as experts warn on tax relief LinkedIn LinkedIn News UK Keir Starmer Ros Altmann Age UK National Pensioners…
Shared by Casper Gorniok MBA CMktr
Experience
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Alchemy Business Consultancy & GLG Research (Consultant)
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Education
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Bayes Business School
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Activities and Societies: Project Dissertation: Co-develop Ford Motor Company's 1st ever Pan-European Customer Segmentation by atttitudes & values / activities & interests: GRADE: DISTINCTION Proposition Development: Created Digital "SavesYouMoney" concept (2001) White Paper: Next Steps for Business Model: www.independent.co.uk (2001) President, CASS Student Business Society
Ford Motor Company - MBA Dissertation, which received a "distinction": Co-developed their 1st ever Pan European customer segmentation by attitudes & values, activities & interests. A 6-country, 15,000 2-step questionnaire of Ford & Non-Ford drivers. Influenced future NPD (such as Ford Fiesta, Ford C-Max), Brand Positioning, Comms Strategy.
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Leading Edge Digital Marketing course in partnership with Google.
Started June 2016. Graduated January 2017.
Really looking forward to updating my knowledge of all things digital, particularly for FMCG, and working with my cohort from all over UK & abroad and sharing our digital experience, both as an enduser and creator of campaigns / incentives. -
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Project Management, Marketing & Law of Sales Promotion
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CIM Diploma
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Activities and Societies: President: Student Industrial Society
PRESIDENT & LIFE MEMBER: Student Industrial Society
SPONSORED STUDENT - UNITED BISCUITS:
3 X 6 month placements:
> Brand Marketing - Ross Young's
> Production & Personnel - Ross Young's
> Finance - Wimpy Restaurants
DISSERTATION: Reviewing Ross Young's Marketing Strategy to assess the strategic impact of Sales Promotion -
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Activities and Societies: Currently studying MIni "full-mix" Marketing MBA devised by Professor Mark Ritson + Dissertation
Licenses & Certifications
Projects
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Relaunch Bacofoil & Launch Baco Family Sundays Multimedia Camppaign
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In 2008, our customer insight identified that BacoFoil's customer bases was shrinking. I developed Baco Family Sundays by engaging agencies to co-ordinate 8 Blue-chip partners, including: Chevrolet, Kraft Philadelphia, Bernard Matthews, British Turkey & HP Snapfish to run a series of integrated campaigns to stimulate BacoFoil sales through a loyalty scheme. We achieved 125,000 unique entries by the end of the 8-month campaign and a CRM database of 50,000 unique customers
Other creatorsSee project -
Launching Leerdammer in UK
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Establishing Leerdammer in what was a cut-throat speciality cheese sector with Jarlsberg, and President Emmental. Developed Sampling Campaign to reach 1 million people, Press Advertising, Couponing and Recipe Development. Became no.1 speciality cheese within 8 months of launch
Other creatorsSee project
Languages
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ENGLISH
Native or bilingual proficiency
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FRENCH
Limited working proficiency
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DUTCH
Elementary proficiency
Organizations
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Leading Edge, IGD
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Recommendations received
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