“Passion, expertise and dedication - these make Camilla one of the best marketing specialist I've worked with. She really made the Blyk brand alive in the Netherlands.”
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This past Wednesday, over 400 Auto Trader UK product and tech colleagues gathered for our annual 'Megaday'. Megaday proved to be truly mega! I'm so…
This past Wednesday, over 400 Auto Trader UK product and tech colleagues gathered for our annual 'Megaday'. Megaday proved to be truly mega! I'm so…
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🚀Exciting News!🚀 We are thrilled to announce the launch of Co-Driver, a brand new suite of tools, powered by cutting-edge AI technology and backed…
🚀Exciting News!🚀 We are thrilled to announce the launch of Co-Driver, a brand new suite of tools, powered by cutting-edge AI technology and backed…
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Day 2 of our UKCMO Network opens with roundtable discussions on a range of topics including social media & video marketing, insight-led innovation…
Day 2 of our UKCMO Network opens with roundtable discussions on a range of topics including social media & video marketing, insight-led innovation…
Liked by Camilla Ellerton
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A couple of weeks ago, I went to a big industry dinner. I spent time there with some of my fellow media industry CEOs - chatting, sharing and…
A couple of weeks ago, I went to a big industry dinner. I spent time there with some of my fellow media industry CEOs - chatting, sharing and…
Liked by Camilla Ellerton
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Bare Faced Chat – Teaser Alert. Tomorrow, we’re bringing you an inspiring and candid conversation with Zaid Al-Qassab, Global CEO of M&C Saatchi…
Bare Faced Chat – Teaser Alert. Tomorrow, we’re bringing you an inspiring and candid conversation with Zaid Al-Qassab, Global CEO of M&C Saatchi…
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It takes a huge effort to give away a car each month but the team are amazing at sourcing cars and running the Electric Car Giveaway… it makes I all…
It takes a huge effort to give away a car each month but the team are amazing at sourcing cars and running the Electric Car Giveaway… it makes I all…
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Made up for Hazel, one of the wonderful winners of our electric giveaways You can hear Hazel and our very own Phoebe Pimlott in our latest TV…
Made up for Hazel, one of the wonderful winners of our electric giveaways You can hear Hazel and our very own Phoebe Pimlott in our latest TV…
Liked by Camilla Ellerton
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Delighted to be joining the The Network Group's #CMONetworkUK event next week. I will be hosting a round table first thing on Tuesday morning (with…
Delighted to be joining the The Network Group's #CMONetworkUK event next week. I will be hosting a round table first thing on Tuesday morning (with…
Liked by Camilla Ellerton
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Matt Holt
Impact is our output. We talk about modern marketing being able to deliver two types of impact - cultural and commercial. How do we move beyond the brand purpose debate and into a more grown up and nuanced conversation about the different types of impact we all create as marketers every day? Come and join us to find out.
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Lucy Kueng (Küng)
Looking forward to exploring the future of magazines in today's ever-evolving media landscape at the PPA 2024 Festival with industry leaders Katie Vanneck from #Hearst and Phillip Swinden from #Haymarket. 📚✨ Key issues we will look at include: 🔹 Consumer brands have some of the deepest connections to their readers around. How do you sustain this amidst the rise of creators and influencers? 🤝 🔹 The challenges and realities of consumer media venturing into B2B verticals. Is this shift as seamless as it appears? 🔄 Let me know what your key questions are. #MediaInnovation #PPAFestival2024 #PublishingFuture #DigitalTransformation
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Charlie Hills CLMP
If you are interested to learn more about travel loyalty, then please check out my latest podcast representing Mando for Let's Talk Loyalty and Loyalty TV with Sophia Laban of Eurostar. In it you’ll learn all about Club Eurostar – how the programme works, what sets it apart (simplicity!) and what the future looks like. As well as, of course, all about Sophia’s previous experience and her favourite loyalty programmes. I hope you enjoy it! #loyalty #podcast #partnerships #marketing #insight #rewardprograms
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Alex Walker
🥁 Delve into my latest piece for The Drum, where I decode the unmistakable FOMO resonating amongst brands, as witnessed firsthand at Havas Market UK "...these new innovations should be explored, as long as connected and integrated approaches are taken. TikTok could form a key pillar of a brand’s test-and-learn growth strategy, but it needs to sit alongside a considered creative and paid media approach to be successful. Much like a three-legged stool, to function effectively, all elements need to be part of the plan." Social commerce is an exciting opportunity but in the article I caution rushing in without a connected commerce mindset. Established and well performing channels such as Amazon should definitely not be forgotten. https://lnkd.in/e_nXruKQ #ecommerce #socialcommerce #amazonagency #tiktokshop #retail Havas Media Network | Havas Entertainment | Havas Play UK | Havas Market | Search Laboratory
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Brian Jacobs
Nick Manning has an excellent piece (https://lnkd.in/ebjX_YUF) in The Media Leader today on how agencies make money on what I always knew as broking and which today has been relabelled 'Principal-Based Media', presumably in the hope that that makes it alright...! There's a danger that Nick's points will be dismissed by many as the mechanics of media buying, the dark arts perfected by the few in order to squeeze a better deal for their clients by the agencies. As Nick shows it's nothing of the kind. And it's far more concerning than that. If you accept that the agency can act as a broker, or reseller of media space and time then you have to accept that the media agencies doing this are no longer objective in their recommendations; that their plans are not worth the paper they're written on; and that measuring the advertising's effect by channel is no longer possible. Trading media becomes just like trading a commodity. If you think that 'media' is more than a commodity defined by largely meaningless numbers on a spreadsheet, that instead 'media' is an integral component of advertising; and that creativity and craft matter, then you can join Nick and me (and an increasingly large group of supporters from all corners of the ad business) in the 'Advertising: Who Cares?' movement, and maybe join us at our event in September. Mail me on [email protected] or Nick on [email protected] for more details. Geraint Davies Julia Linehan
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